Understanding the perceptions of business and leisure customers provides the hoteliers with a clear vision of their potential customers' needs. Any country, business or industry in this world are susceptible for economic, political problems or worldwide recession which leads eventually to a decline in business and leisure travel signal and the industry will face unparalleled competitive challenges and then only those who has good understanding of their customers will survive and prosper (Yavas and Babakus, 2005). However, Few studies have been conducted to compare business and leisure travelers and the importance they place on hotel attributes (Dolnicar and Otter, 2003). One of the studies showed that there are significant differences between …show more content…
Moreover, and according to a Survey of business travelers conducted by Travel Data Center's in US, they found that the purpose of the business trip has 4 reasons, the first is to make a sales call to a customer or attend a company meeting, attend a trade association meeting or meet the other people inside of outside of the company (Mccleary and Weaver, …show more content…
Moreover, most of the researchers used quantitative methods but on my opinion, qualitative approach would be better to understand in depth more about how they think, what they prefer or how they react and how they feel when it comes to specific criteria's such as hotels concepts and design. Finally, as a business man and founder of a Architect, Design and Art magazine in Middle east and be cause of my relations with a lot of business men and organizations, I found that business travelers needs always an efficient strategy of communication between their team or between them and other companies specially when they visit another country for business, and they were always talking about the business hotel services and how it has major effects on their image with their clients. I believe that with more observation and more interviews, I will be able to know more about their needs and
Thanks to these factors, pricing becomes one of the primary uses with which hotels attract customers. However, due to customers’ independent nature, there influence over industry players is limited. In the high-end segment of hotels, price influence becomes even less as hotels find it easier to differentiate themselves from the competition and customers become less price sensitive coming to expect higher prices as a symbolism of superior quality and services. Lastly, corporate business and tour operators can exert more influence due to their large purchases but this affect is of a limited nature and does not extend across the whole
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
It seems that life seems to move at a fast pace. We live in a world where wealth is the key to survival and happiness. Throughout the years, I felt that I had little to no leisure activities, which means that I was unable to choose freely an activity that I enjoy the intrinsic rewards. However, keeping track of my daily routine prove me wrong. What is leisure? Leisure is the possibility for an individual to have the time and money to do whatever they want and enjoy it. It’s the ability to have freedom. In the following paragraph, I would highlight essential activities that I do, analyze my leisure pattern, what’s my true definition of leisure from our reading and why my leisure helps define me.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.
1.Discuss why is TripAdvisor appealing to consumers? There are several reasons why TripAdvisor is appealing to consumers. Firstly, TA is the first travel site that provides unbiased and real consumer comments about travel to a certain destination. Founder and CEO of TA, Kaufer recalled that the reason to set up TA was that cofounders of TA found it was impossible to acquire unbiased travel-related information on the Internet.
The hotel industry is by far one of the biggest business industries known to man in this era. The businesses of this industry are affected by many factors. The businesses environmental factors in external factors are demographic, economic, global, political, sociocultural and technological.
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
Everyone has their own viewpoint and it can shape the way that a person lives their life. Some people will only live in a luxurious way and others live very simplistically. People are going to live the way they want to based on the experiences that they went through growing up and how well off their family is. Veblen has many opinions on the different classes in society and he would not like the way some things are in the world today. Veblen is an intelligent man who has created many opinions or theories on the working class and the leisure class. There are many things that he would and would not like about how things are in this day and age, but I feel he would like a place like Walmart for a couple reasons.
In a highly competitive and globalised industry, it is important for hotels to implement proactive strategies that can improve the quality of services that are delivered to customers. Service quality has different attributes including physical facilities, materials and staff within the hotel. Service quality has different dimensions including functional quality, technical quality and environmental quality (Yilmaz, 2009).
“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience”, Eleanor Roosevelt once said. However, most people have a completely different idea of what their life should be. From cradle to grave, they are convinced that life should be a routine. They receive higher education, get hired on work, get married and have children and think that it is a primary purpose of their lives. Every morning, they see their own grey faces in the mirror and their melancholy is like decease: it is airborne and it infects souls of millions of others. The world is so beautiful around us, it is just necessary to look around. However, everybody’s eyes are busy looking at their cell phones. Today’s hectic
The negative impacts that tourism creates can destroy the environment and all of its resources which it depends of for survival. Tourism has the prospective to create and bring useful effects on to the environment by donation the environmental protection conservation.
There is nothing quite like traveling, going someplace new and finding out more about the world and yourself. Anyone can become a traveler it just takes a little bit of faith and courage. Traveling across the world or even across the country is a learning experience. When you are a traveler you see how people live and how different cultures work. It is the best educational experience you could give yourself. You see how the world works in a way no one can teach you. Seeing different cultures and people help build the person you want to be. If you are a traveler the world influences you, because when traveling, you see the good and the bad, and you learn from the right and the wrong. I am very lucky that I am able to be a traveler and see this