Leadership Is Communication

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This is business memo number three, explaining the changing role of a Chief Communications Officer, or a CCO, as described by Roger Bolton, Mark Bain, and the “Leadership Communication” textbook.

As the title of chapter two, in the “Leadership Communication” textbook states, “Leadership is Communication”. In other words, without communication there would be no leadership, and without a Chief Communications officer, there would be no communication. To put it in more simple terms though, the CCO today is an essential part of any organization because of today’s ever evolving communication flows and platforms. “CCOs have not always had this high C-l with this positions changing role and the critical accountabilities that come with that. Some

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