Jana Kramer's Advertisement Of Shaving Cream

Shaving cream companies consisting of well-established brands do not have to devote a great deal of effort to advertising, compared to companies with new and lesser-known brands that have to work harder at persuading consumers. Pure silk is a widely known moisturizing, shaving cream. In one fairly-recent print ad for Pure silk, the company appeals to the basic, psychological needs for prominence and to achieve through a graphic that employs structural motion, informal balance, with exceptional unity, with an emphasis on smooth and soft legs and a major emphasis on winning the chance to win a V.I.P. luxury weekend to see Jana Kramer, appealing to our need for prominence through headline copy and the need to achieve through body copy.
This ad by Pure Silk appeals to the basic needs for prominence by promising a chance to win a V.I.P. luxury weekend to see Jana Kramer, a famous, country music singer preform live. This signals the need for fame. Because Jana Kramer is famous, it is likely someone will admire her and want to be like her; therefore: want to see her. The ad also appeals to the psychological need to achieve. There is a picture in the ad of Jana Kramer. She has legs that appear to

There is an emphasis on Jana Kramer’s smooth legs because she uses pure silk. Light is shining off of her legs to provide more emphasis. In the body copy of the advertisement, it states, “Pure Silk Shave Cream contains aloe to moisturize your skin, giving you the smoothest, most touchable legs without irritation.” The advertisement emphasizes the ability to have legs you can “love” as also expressed in the body copy. Not only is there that, but there is a major emphasis on winning the chance to see her preform live with a V.I.P. luxury weekend. This is the headline of the Advertisement. Jana Kramer is what the advertisement is mainly about. The further proves the point of the emphasis being majorly about winning the chance to see