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Disneyland hong kong case study
Disneyland hong kong case study
Hong Kong's economic policy
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HKU SPACE Po Leung Kuk Community College
Fundamentals of Management and Organizations
(HP 83-244-22-02) Thu 11:00
Group Assignment (Group 5)
Lecturer: Mr. Derek Cheng
Group members:
Ho Pui Lam (201304912)
Ma Sui Ling (201307415)
Yeung Tsz Ying Karen (201305699)
Target Organization:
Hong Kong International Theme Parks Ltd. (Hong Kong Disneyland Resort)
Table of Contents:
A. Introduction
B. Political environment
B1 Description
B2 Comments
B3 Recommendations
C. Economic environment
C1 Description
C2 Comments
C3 Recommendations
D. Social-cultural environment
D1 Description
D2 Comments
D3 Recommendations
E. Technological environment
E1 Description
E2 Comments
E3 Recommendations
F. Conclusion
Reference
A. Introduction of Hong Kong International Theme Park Ltd. (Hong Kong Disneyland Resort)
Background
Hong Kong International Theme Park Ltd. is a joint venture company found in 1999. It has 2 shareholders, the Hong Kong Special Administrative Region Government now with 52% and The Walt Disney Company now with 48%. This Company run and own Hong Kong Disneyland Resort, which including a theme park, 2 hotels and The Inspiration Lake Recreation Centre.
Hong Kong Government believed building Disneyland Resort could invest tourism. One of the 4 pillar economic sectors in Hong Kong suggested by few years later, it could increase the attractiveness of Hong Kong and help the economy in Hong Kong. Also, The Walt Disney Company believed Hong Kong is a new market because it is a stepping-stone to enter Chinese Market. It had experience to open a new market in other countries, like in Tokyo and Paris, and able to make Hong Kong Disneyland Resort well. Therefore, they gathered togethe...
... middle of paper ...
...ese_new_year_2013.html
Reji, Y. (2010, February 4). Mojo eludes Disney in Hong Kong. Retrieved from
http://www.japantimes.co.jp/news/2010/02/04/national/mojo-eludes-disney-in-hong-kong/#.U01R9BzN7uA
Safety First At Hong Kong Disneyland. (n.d.). Retrieved 11 April, 2014, from
http://ahongkongdisneyland.disney.go.com/media/hkdlcorp_v0100/en_US/aboutOurCompany/safety_report.pdf
The Disney Wiki. (n.d.). Hong Kong Disneyland. Retrieved 11 April, 2014, from
http://disney.wikia.com/wiki/Hong_Kong_Disneyland
Waidler, A. (n.d.). Shark Fin Soup: Hong Kong Disneyland Seeks Cultural and
Environmental Balance. Retrieved from http://alandeawaidler.files.wordpress.com/2012/12/hong-kong-disneyland2.pdf
Wan, Adrian (2011, April 5). Theme parks act to ease the queues for visitors.
Retrieved from http://www.scmp.com/article/964186/theme-parks-act-ease-queues-visitors
The Walt Disney Company is a well-known animation company founded by Walt and Roy in 1923. They first start as the Disney Brothers Cartoon Studio. The company is best known from the Walt Disney Studios. Walt Disney create two first animation which his Snow White and the Seven Dwarfs. They later produce Pinocchio, Fantasia, Dumbo, and Bambi. Disney also own 14 theme parks around the world.They also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC (Walt Disney: A Short Biography, n.d.).
Walt Disney created Disneyland on July 17, 1955, and from this date it was deemed, “The Happiest Place on Earth.” Nearly every child today knows what Disney is and what it represents: imagination. Not all children have the privilege to go to Disneyland, but with the different movies and TV shows now circulating the world, Disney has made an impression on our youth, in the best possible way. Disney represents our children's imagination, creativity, hope, dreams, and debatably the most important one: family bonding time. Walt Disney’s Snow White was one of the first movies to produce retail products, that were distributed before the film release in order to maximize profit, giving Walt Disney the appearance of creating the marketing strategy. One of the most prominent methods of advertising that Disney used, was advertisements directed towards the children alone. For example, when a child would watch Disney’s television show, they would become enveloped and fascinated by what they saw. This would lead to the children asking for their own “little piece of Disney” at home. Disney was able to perfect this method by understanding that in 1955, the majority of the adults were working hard and had no time to spend with their children. Many parents of the working force felt bad for not spending more time with their children which lead to an increase in spending money on their children. Advertisers believed that by “planting the seed” at a young age, the children would not only bring sales now, but as well as in the future. “They have come to believe what RayKroc and Walt Disney realized long ago — a person’s “brand loyalty” may begin as early as the age of two.” (Schlosser 42). For example, our parents grew up going to Disneyland, and now take their own children back to Disneyland, as a tradition from past positive experiences. Walt Disney was able to
Disneyland has inspired hundreds of books, articles in academic journals, and college classes dissecting its magic and evaluating its impact. Since Disneyland’s opening there has been evidence to suggest that the Disney Company is owed credit for creating not only the first, but the most successful theme park in history. Walt Disney created a niche in what was a dying industry leading to Disneyland’s success that is still observed today as the most popular and most recognizable park in the park entertainment industry. Although Disneyland was not the first amusement park, Walt Disney did perfect the idea of an amusement park and give birth to the first ever theme park which blossomed into the theme park industry. The influence Disneyland commands as the first theme park has impacted American pop culture, society, economics, marketing, entertainment and tourism by creating what has been called the “Disney effect” by author Margaret King, Director of the Center for Cultural Studies & Analysis. The impact the “Disney effect” has had on America has been argued between historians, economist, and
Walt Disney Company prides itself in producing quality products that are viewed worldwide. Successful Disney films are influenced by many aspects. A good film from the company lures the emotions of its viewers, should be well rated such that it can be enjoyed by a variety of people and should be properly timed. These are the basic characteristics of all the major
A basic of Disney theme parks is the Main Street USA zone. This section features highly in all of the parks, usually coming right after the entrance. Key services like Guest Relations are located in this section, inside the "City Hall" (HK Disney Source, 2014). There are a number of elements to the Main Street, USA exhibit, and these will be discussed along with the history of Main Street USA in this paper. In particular, how the different elements of Main Street USA work together are covered. The concept has proven to be long-lasting, even across cultures, because of its magical portrayal of idealized American life, which draws heavily on Walt Disney's own childhood experiences.
International Theme Parks Ltd (HKITP) was formed. While the owners supported the project with substantial
Is assumed as visitors police themselves. But I think opinion that Disneyland can stand for the future examples of urban growth is realistic. Like large numbers of city and urban centers throughout the world do hand over the public space to public governance. Sorkin at states that “ as spatiality ebbs, so does intimacy”, to the some level that models of development, promotion of automobile interactions eliminates the kind of random street- level human interaction that can enhance spirit and enthusiasm to city life. Sorkin mentions the characterization of the “ urbanism of Disneyland” like “ precisely the urbanism of universal equivalence” (217). As a strong node on a modern network of global reach. Disneyland looks to depend on the description of travel to these nodes, admitting it to become a destination.
It is being predicted that Disneyland will see a dip due Harry Potter. However, Disneyland too is in the process of adding more attractions. There is a 14 acre expansion plan which would resemble Star Wars. The spokesperson of Disneyland, Suzi Brown has said that, Disney would continue to raise the bars of theme parks and strive to provide an unique experience to tourists. This arms race, however, would do a lot of good for the industry and people as
One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.
In 2005, Hong Kong Disneyland was opened. Before the open of Hong Kong Disneyland, the public always had a heat debate on whether the park would bring any problems to Hong Kong from the perspective of livelihood and economy. However, nobody realized that disneyization has already been affecting our daily lives. In the following essay, shopping centre Langham Place of Hong Kong will be used as an example to illustrate how shopping culture in Hong Kong are influenced by disneyization.
That is to say, Hong Kong Disneyland offers a uniquely western experience within the confines of Asia. The perception of Hong Kong Disneyland as a global brand can vary depending on the social groups that each consumer identifies as. Mainland Chinese visitors that are unaccustomed to western culture and modernity can feel as though they’ve stepped into a separate western sanctuary where they can fully experience another way of life. The more modern and westernised Hong Kong Chinese visiting the park are able to enjoy their visit in a relaxing
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
24 country parks and 11 special areas occupy 40% in Hong Kong. In fact, Hong Kong is well-known for its hiking trail. According to "lonely planet', ‘Hong Kong Trail' is ranked the 10th place in best trails around the world. (Lonely Planet, 2013) However, in mid-2017, the government assigned the Housing Society to investigate whether it is viable to convert the country parks into residential use which causes a vigorous debate around the city. While some believe that exploiting 2.5% of country parks can satisfy the housing need for the public in the coming 10 years, others who are against it, thinking that development will violate the use of country parks. This essay will discuss the importance of conserving the country parks by analyzing reasons
Most successful firms spend millions on building a strong brand image. Disney must continue to expand the brand at every opportunity and keep the focus on its image. The creative energy of Walt Disney himself must exist throughout the organization. Disney can’t afford to lose its “magic” as the stakes are too high. So far, Disney is a textbook example of marketing genius. The mantra “Think local, act global” is a winning strategy for Disney since their product has a market all over the world. Everyone loves being entertained and escaping to a fantasy world every now and then.
Despite common knowledge, Tokyo Disneyland was more a Japanese product than a perfect copy of the American style. The fact that a Japanese company owns Tokyo Disneyland caused the Tokyo Park to adhere almost perfectly to local regulations and customs. (Ancona, M11-13) Therefore, Tokyo Disneyland did not face all the issues that generally arise with other forms of international activities and entering the Japanese market was overall a smooth process. Japan was a potential market for Disneyland as the Japanese were aware about Disney characters and loved them. (Ancona, M1-16) Disneyland in Japan provided the experience of foreign travel without the usual time and cost (8/29 Slide-9). They had good division of labor as Oriental Land Company selected the site and made sure that the designs proposed by Disney adhered to the Japanese culture at the same time keeping it original. (8/29 Slide-10...