Introduction of Hong Kong International Theme Park Ltd.

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HKU SPACE Po Leung Kuk Community College

Fundamentals of Management and Organizations

(HP 83-244-22-02) Thu 11:00

Group Assignment (Group 5)

Lecturer: Mr. Derek Cheng

Group members:

Ho Pui Lam (201304912)

Ma Sui Ling (201307415)

Yeung Tsz Ying Karen (201305699)

Target Organization:

Hong Kong International Theme Parks Ltd. (Hong Kong Disneyland Resort)

Table of Contents:

A. Introduction

B. Political environment

B1 Description

B2 Comments

B3 Recommendations

C. Economic environment

C1 Description

C2 Comments

C3 Recommendations

D. Social-cultural environment

D1 Description

D2 Comments

D3 Recommendations

E. Technological environment

E1 Description

E2 Comments

E3 Recommendations

F. Conclusion

Reference

A. Introduction of Hong Kong International Theme Park Ltd. (Hong Kong Disneyland Resort)

Background

Hong Kong International Theme Park Ltd. is a joint venture company found in 1999. It has 2 shareholders, the Hong Kong Special Administrative Region Government now with 52% and The Walt Disney Company now with 48%. This Company run and own Hong Kong Disneyland Resort, which including a theme park, 2 hotels and The Inspiration Lake Recreation Centre.

Hong Kong Government believed building Disneyland Resort could invest tourism. One of the 4 pillar economic sectors in Hong Kong suggested by few years later, it could increase the attractiveness of Hong Kong and help the economy in Hong Kong. Also, The Walt Disney Company believed Hong Kong is a new market because it is a stepping-stone to enter Chinese Market. It had experience to open a new market in other countries, like in Tokyo and Paris, and able to make Hong Kong Disneyland Resort well. Therefore, they gathered togethe...

... middle of paper ...

...ese_new_year_2013.html

Reji, Y. (2010, February 4). Mojo eludes Disney in Hong Kong. Retrieved from

http://www.japantimes.co.jp/news/2010/02/04/national/mojo-eludes-disney-in-hong-kong/#.U01R9BzN7uA

Safety First At Hong Kong Disneyland. (n.d.). Retrieved 11 April, 2014, from

http://ahongkongdisneyland.disney.go.com/media/hkdlcorp_v0100/en_US/aboutOurCompany/safety_report.pdf

The Disney Wiki. (n.d.). Hong Kong Disneyland. Retrieved 11 April, 2014, from

http://disney.wikia.com/wiki/Hong_Kong_Disneyland

Waidler, A. (n.d.). Shark Fin Soup: Hong Kong Disneyland Seeks Cultural and

Environmental Balance. Retrieved from http://alandeawaidler.files.wordpress.com/2012/12/hong-kong-disneyland2.pdf

Wan, Adrian (2011, April 5). Theme parks act to ease the queues for visitors.

Retrieved from http://www.scmp.com/article/964186/theme-parks-act-ease-queues-visitors

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