Organization: Hong Kong International Theme Parks Ltd. (Hong Kong Disneyland Resort) Table of Contents: A. Introduction B. Political environment B1 Description B2 Comments B3 Recommendations C. Economic environment C1 Description C2 Comments C3 Recommendations D. Social-cultural environment D1 Description D2 Comments D3 Recommendations E. Technological environment E1 Description E2 Comments E3 Recommendations F. Conclusion Reference A. Introduction of Hong Kong International
When opening a business in an international realm, one must examine many factors including cultural differences and geographical locations. When opening a business in a foreign nation, one must examine the need for the product being offered, the acceptance of the product into the culture, and the most effective means of advertising. Disney opened its doors in Japan with much success; much of the success can be attributed to the Japanese culture being very fond of Disney characters. Disney decided
in the decision to enter into a joint venture (Hernandez, 2011). In Hong Kong, Disney went out of its way to tailor the park to local tastes (Schuman, 2006). So the obvious advantage of the joint venture for Disney was the close relationship with the local government that Disney formed. Asia is a complicated market and it usually pays to not only have the government on your side, but to have it as a major investor. The Hong Kong government also provided the knowledge on cultural traditions and norms
Beauty's castle at Disneyland is a good example because it represents an idea to many people of what a medieval castle may have looked like. However the Disney castle is not an exact representation of a medieval castle. The differences in style and architecture between the Sleeping Beauty Castle and a medieval castle reflect each castle's varying functions and result in different impressions associated with each castle. Sleeping Beauty's castle is located at the Disneyland amusement park in Anaheim
Introduction A basic of Disney theme parks is the Main Street USA zone. This section features highly in all of the parks, usually coming right after the entrance. Key services like Guest Relations are located in this section, inside the "City Hall" (HK Disney Source, 2014). There are a number of elements to the Main Street, USA exhibit, and these will be discussed along with the history of Main Street USA in this paper. In particular, how the different elements of Main Street USA work together
place would become a staple in my life when I needed to restore my sense of feeling perfectly content. When I visited Disneyland in 2011, ten years after my first visit, all my prejudices of a brainwashing corporation faded away. Instead, I realized this very place was full of enough dreams and magic to lift a brooding teen from a temper tantrum into a state of contentment. Disneyland had the power to restore the stolen innocence of the young and the frail. During the spring of 2011, my family planned
create memories with a click of a button. Once it was finally my turn to enter, the man at the ticket booth grabbed my pass, scanned it, and told me “Welcome to Disneyland!” Once I heard the magical, “swoosh” noise from the ticket booth, I jolted right into the park. My friends following behind me, just as eager and ecstatic as me. Disneyland, my second home, is the place that’s consumed my life for the last three years. While I do go every other month, it still creates new and wonderful memories each
Hong Kong Tourism The tourism industry is one of the major pillars of the economy of Hong Kong even though is not in a large percentage of GDP, but it help to bring up the other industry business such as retail sale, merchandise trade, service trade etc. According to Hong Kong’s Census & Statistics Department data in 2004, the tourism industry contributed to 5% of Hong Kong’s GDP. The entire industry employs around 271,800 persons, accounting for 7.2% of total employment. There have 2.5% declined
Question 1 i. Disneyland Hong Kong is a project that Hong Kong government undertook in collaboration with Walt Disney in 1997. It took five more years to finally approve Walt Disney company to start its project in 2002 (West, 2016). o External environment: The commencement of Disneyland project had to account for several external factors. This project was undertaken by the Hong Kong Special Administrative Region (HKSAR). The project was approved by the government at Penny’s Bay, in Lantau island
Background Case: Profitable MTR System in Hong Kong (In this research case, I want to know what the key factors of the profitable MTR system are. In another word, what conditions other cities in developing countries need in order to successfully replicate the MTR rail-property development model.) In Hong Kong, public transit serves more than 90% of daily trips, and among them 40% are from the metro system, the Mass Transit Railway (MTR) (Wu, 2009). First built in late 1970s, MTR has a daily ridership
revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive. The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes The Walt Disney
and Disneyland movies and the theme park changed the way that they ran those things. The opening of Disneyland impacted America in the 1950s since it allowed adults to experience a child’s imagination and its continued importance today can be seen through everything in life. How does Disneyland impact society? Walt Disney had a vision: a place where children and adults could experience what it would feel like to be in a real life fairy tale and let their imagination run wild. When Disneyland opened
that has five business segments: Studio Entertainment, Parks and Resorts, Media Networks, Consumer Products, as well as Disney Interactive (Viacom). The company’s Studio Entertainment segment brings quality music, movies, animated motion pictures, as well as live stage plays. As for its Parks and Resorts, the company owns and operates a vast array of vacation destinations such as Disneyland Resort in California, Walt Disney World Resort in Florida, Aulani in Hawaii, the Disney Cruise Line, the Disney
Walt Disney is the world leader in family entertainment and one of the most valuable brands in the world. Recently, Walt Disney has decided to open up a Disney Theme Park in Hong Kong China, which will be the first theme park in China. Since the opening of Euro Disney, the Walt Disney Company has learned to take into consideration important determinants so that their investment will not be a huge financial loss. Unfortunately, Since Disney did not research as much as they should of when deciding
Walt Disney Company Introduction This report attempts to examine the Walt Disney Company as an organization whose international operations play a vital role in the company’s continuing existence. This report seeks to present a review and analysis of the company’s global strategy by analyzing the key internal and external factors that impact on the company and how it has used alliances and acquisitions as part of its global strategy. As a human technology-intensive company, this paper seeks
"All our dreams can come true, if we have the courage to pursue them," said Walt Disney. Walt Disney was an American entrepreneur, animator, cartoonist, voice actor, and film producer. Disney is well known for the corporation he founded. The Disney Corporation engraved his name on its theme parks, channels, animations, and movies. Walt Disney exemplifies the American Dream by accomplishing goals and dreams, and creating a legacy that lived on for centuries. Walt Disney's Background Walt Disney
with their quality movies, and wonderful theme parks. Their customer service is top of the line, and Walt’s vision is the reason why Disney is the most successful entertainment company. Like Disney said when Disneyland opened in California “ To all who come to this happy place welcome, Disneyland is your land” (Walt Disney 1955). This statement reflects the visions he has casted in his Company, it is not his land its ours to create memories. That is exactly what the Walt Disney Company has done created
This paper focuses in the space of marketing «Walt Disney Parks and Resorts» and the exploitation of the field of culture. Also, through by the particular analysis attempts the emergence the secret of success of Disney and to whether it can be adopted by every cultural institution with the same impact. One of the current targets is to establish whether there is a divergence between what the theory and what is are applied in practice. Finally, there is indeed a convergence between theory and practice
host country. As stated by Dawes and Lee, “It is a part of the basic orientation of a country, and anyone who is confused about the environment is more than likely not going to be effective” (as cited in Tangen, 2011, p. 122). EuroDisney’s and Hong Kong Disney’s poor performance There were several aspects that contributed to the poor performance that EuroDisney experienced in its first year of operations. The market place was extremely different along with the culture differences from our nation
othe... ... middle of paper ... ...Disney World exceeded the expectations of anyone who heard the original grand vision for the resort. The success of Disneyland and Disney World led to Disney parks in Tokyo, Paris, and Hong Kong, as well as a future resort planned for Shanghai. Additionally, Disney operates a cruise line, a timeshare program, a Hawaiian resort, and a line of boutique international adventures. Of course, that success spawned plenty of imitators over the years. The truth is, none