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Disneys impact on society
Walt Disney history and strategy report
Walt Disney influence on America
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People have always had empathy and Disneyland movies and the theme park changed the way that they ran those things. The opening of Disneyland impacted America in the 1950s since it allowed adults to experience a child’s imagination and its continued importance today can be seen through everything in life. How does Disneyland impact society? Walt Disney had a vision: a place where children and adults could experience what it would feel like to be in a real life fairy tale and let their imagination run wild. When Disneyland opened its gates in 1955, came the change America wanted super badly, to be able to experience a real life Utopia for only one dollar. It changed the way the world saw not only amusements parks, but also a child’s imagination. Walt Disney grew up to become a world-renowned animator, but before that he struggled immensely because people did not like his vision. He loved drawing animals that could talk and walk like humans but the media saw that as weird and creepy and did not see the joy in it as Walt did. Marketing is interactive the movies are marketing the …show more content…
amusement parks and the merchandise. Disneyland movies are so timeless so people will forever remember them as impactful, insightful amazing moves that change peoples, mind for the better. The parks and the movies/television shows/merchandise are both synonymous and forever linked because when the marketing company wants to market a movie to a greater audience they sell toys and clothing and when the parks want to market a movie they have face or costume characters appear in the parks to play with the kids. The ridiculous opening of Disneyland on Sunday, July 17, 1955 in Anaheim, CA was titled “Black Sunday” by people brought in 28, 569 people instead of the 15,000 scheduled to come and caused catastrophes from melting asphalt to no running water (Baker 12). Disneyland became a beacon of hope for families in America after the tragedies like WWII and the Great Depression. It brought a sense of security to broken homes all throughout America, the way Walt defined happiness. With colors and textures, animals and songs, he made sure children felt happy even in the darkest of times. Disney raised the enjoyment park into a “theme park”, the final frontier in family performing. Disney thrived with the happy days of his century. He profited from post-war opulence, and the newfound highways that put the theme park within reach for the rest America (Baker 46). 650 million people have visited Disneyland so far with about 16.2 million guests every year from all around the world.
Sparked Walt Disney World in Florida in 1971, Tokyo Disney Resort in Japan in 1983, Euro Disney in Paris in 1992, Hong Kong Disneyland Resort in 2005 and finally Shanghai Disneyland Resort, which is opening in June 2016 (Dehrer). Walt Disney hosted the opening of Disneyland in June 17, 1955 even with all the chaos he managed to give one last sliver of hope to those yet to experience the magic of it all “ To all who come to this happy place: Welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America, with the hope that it will be a source of joy and inspiration to all the world.” (Bryman
12). The Disneyland theme parks also came to serve as a marketing tool for the Disney movies and vice versa. Watching Disney movies and then being able to experience the real world of it as well as buy merchandise based on movie characters proved to be one of the most powerful marketing and PR tools in the history of the movie business (Yoshino & McKibben). A visit to Disneyland could influence buying a movie or watching a Disney movie could influence the audience member to visit the Disneyland amusement park. The parks and the movies/television shows/merchandise are all synonymous and forever linked because when the marketing company wants to market a movie to a greater audience they sell toys and clothing and when the parks want to market a movie they have face or costume characters appear in the parks to play with the kids (Yoshino & McKibben). America in the 1950s was a country with unlimited optimism with a growing middle class with increasing financial freedom. Disney tapped into the zeitgeist by creating a perfect futuristic freedom world where people’s everyday problems disappeared. Walt Disney will forever be remembered for being an extraordinary visionary when he created Disneyland. Not only did he create an amusement park for children to enjoy but it was also a place where adults could let loose and become a child again. Without the Great Depression of the 1930s and the aftermath of WWII, Disney might never have felt the need to build such a world. Disney still to this day creates a sense of wonder in anyone’s stomach when they first arrive at the golden gates. He was able to capture the magic that his films portrayed and in that created the happiest place on earth.
It would be very hard to not have heard about Disney because he has released so many different kinds of animations, but during the 1950’s Disney began to become less involved in the animation department, entrusting most of its operations to his main animators, the Nine Old Men, although he was always at story meetings. Instead, he started concentrating on other things. On a business trip to Chicago in the late 1940s, Disney drew sketches of his ideas for an amusement park where he envisioned his employees spending time with their children. These ideas developed into a concept for a larger enterprise which was to become Disneyland. Disney spent five years of his life developing Disneyland and created a new company, called WED Enterprises, to carry out the planning and production of the park. In March 1952 Walt Disney got permission to build Disneyland. Construction work started in July 1954, and opened in July 1955; the opening ceremony was broadcast on ABC, which reached 70 million viewers.The park was designed as a series of themed lands, linked by the central Main Street, U.S.A a replica of the main street in his hometown of
Disneyland marked the onset of theme parks in the nation, which was carved out of a fantasy tale and it has been the leader for 60 years. And, there was virtually no competition to the attraction quotient that attracted people and tourists to visit the theme park.
Mr. Disney as we know it was full of creative ideas, produced wonderful films and amazing short films. From the beginning to the end of his life he had his ups and downs like anyone. Still without the hard times, he never would have overcome them and become a role model for so many young lives. Throughout his movies, each one was created from a problem that he had to overcome. However from this Walter Disney was able overcome his problems and grow, with the brilliant show of; competency, perseverance, and creativity. As well as share the important lessons he learned along the way.
Walt Disney, creator of all things “happily ever after”, renowned for his work in movies and tv, is not only a famous animator and film producer, he is also a pioneer in American history by changing the lives of many through his encouraging work in movies. Walt Disney is important to the study of American history because he created movies and tv shows that taught happiness and heartbreak to children. He taught them that being small cannot hold you back from being mighty and doing the right thing. He revealed different cultures to children, and broadened their views on the world around them. In doing this, he widened global communication and the understanding of varieties of cultures and ethnicities (4).
When it first opened, there was moderate controversy over the lack of African American employees. Since 1963, civil rights activists have pressured Disneyland to hire people of different races to make the park more diverse. Back then Disneyland had a number of temporary rides and shows that passed through rather quickly. This was because the park only had about half the number of attractions it has now. When Disneyland first opened guests were charged separately for admission to the park and attraction tickets. According to the website mouseplanet accessed on November 16 2015, “Adults could get into the park for $1 and rides cost between 10-30 cents.” Since its opening, Disneyland has undergone a number of expansions and major renovations. This includes the addition of New Orleans Square in 1966, Bear Country in 1972, and Mickey's Toontown in 1993. As stated in the article Then and Now on the pbs website accessed on November 16 2015, “Tickets to enter the park now cost around $85.00.” Since the opening the park has restored many classic attractions such as Space Mountain, Jungle Cruise, and the Haunted
The Walt Disney plans to expand its presence in other countries too mainly the emerging market like China that offers great opportunity. Due to its highly advanced infrastructure and higher population, the Disney already made a biggest investment till date on a development and construction of Disneyland theme park in Shanghai, China. The success of Disneyland Hong Kong and the presence of 330 million people that resides within the 3 hour commute to Shanghai allows the Disney to invest $5.5 billion on this theme park. The Disney CEO states that the park will be open for the visitors in the early
The work done by Walt Disney continues to inspire filmmakers all around the world today. Animations in his name are created yearly and have great feedback from all age groups. Whether it’s a grandma and her grandchild or two teenage friends, one can find the humor, life lessons, and catchy tunes enjoyable. Walt Disney was very passionate with his work in the entertainment industry; as a result, the most famous and successful films of all time were born.
Known that the Shanghai Disneyland opened in June 2016 as the first Disneyland in China. The theme park overall size and facility in compare with HK around 3 times bigger, it will drag down the mainland visitor in result and will also affect the retail sale revenue, hotel business, food and beverage business decline.
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
The first theme park opening in 1955 was Disneyland in California. After one full year of construction demands and a total investment of $17 million the Six thousands invitations to the grand opening had been mailed inviting people to experience the magic Disney had created but when the gates opened the Disneyland was far from magical. Workmen were still planting trees, the paint was still wet and the asphalt wasn’t set. The food stalls and restaurants ran out of food due to the high number of people because of counterfeit tickets being sold. Walt Disney didn’t know didn’t know what was going on because his attention was on the live broadcast. The rides broke down shortly after use. When Walt Disney World opened in 1971 the
Walt Disney is known for creating an enterprise built on first a movie production. Although
For instance, few years after the first Disneyland park put into use, the other one named Walt Disney Studio was opened afterwards, inside the park, variety of franchises been created, such as Halloween and 20th Anniversary franchises, this is the innovation park not targeted on young Children their traditional customers, instead targeted on the elder customers which is the potential market for the Disney theme park. Better purchasing power than the young audience, design a place for them can easily draw the attention for different customers who have the different need. Especially the elder people is more enjoyed with the recreational facilities, that’s why a lot of other parks without an actual subject, nevertheless have more incentive facilities will have more tourisms in the daily basis. Moreover the elder people who are also the parents then will more willing to come to visit as for the ticket they bought, they can enjoy the time there as well as their children, not only experience for children. More endeavour have been done in to operation and design for their theme park in France by Walt Disney compare to the Hong Kong Disneyland which more contributed by the local
Walt Disney’s reputation as a promoter of social activism was not established at the time of the company’s creation, however it did assert its powerful influence over younger audiences seventeen years after the company’s founding in 1920, with the first full-length animated musical feature film Snow White and the Seven Dwarfs. The portrayal of iconic Disney princesses such as Snow White, Cinderella, Sleeping Beauty, and Ariel shows early twentieth century’s emphasis on women’s domesticity, and, as professor Christine M. Yzaguirre shares, the common characteristics of female subservience and male dominance. Writer Danielle Morrison affirms this stance in her article Social Justice and Art Education by specifying that the impact
Success grew after contracting with ABC television in four years later to produce a one-hour television program in exchange for a $500,000 investment by ABC in Disneyland (Cacciatore, 2014). This led to the beginning of “The Mickey Mouse Club”, and the opening of a new Disneyland Park in California. Walt Disney died from lung cancer in 1966, but his work continues to flourish today. His legacy continues to bring joy, happiness, and inspiration to millions of others (Cacciatore, 2014). In 1971, in Orlando Florida, Walt Disney World’s Magic Kingdom opened to the public, which included an amusement theme park and motel-hotel resort vacation center (Matusitz & Palermo, 2014). The following year, EPCOT (Experimental Prototype Community of Tomorrow) opened at Walt Disney World. In 1987, the first Disney international park opened in Tokyo, and The Disney Channel began broadcasting (Matusitz & Palermo, 2014). Disney uses their creative imagination to provide an enjoyable experience around the world. The Walt Disney Company aims to target parents with a median household income of $42,360.00. Children are the base, but the parents are the deciding factor. As Walt Disney stated, “You’re dead if you aim only for kids. Adults are only kids grown up, anyways” (Walt Disney
Disneyland Hong Kong is a project that Hong Kong government undertook in collaboration with Walt Disney in 1997. It took five more years to finally approve Walt Disney company to start its project in 2002 (West, 2016).