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STRATEGIC
Tokyo Disneyland is located near Tokyo, the center of Japan’s transportation network and near Narita airport. The convenient transportation helped Tokyo Disneyland to attract more visitors.
Despite common knowledge, Tokyo Disneyland was more a Japanese product than a perfect copy of the American style. The fact that a Japanese company owns Tokyo Disneyland caused the Tokyo Park to adhere almost perfectly to local regulations and customs. (Ancona, M11-13) Therefore, Tokyo Disneyland did not face all the issues that generally arise with other forms of international activities and entering the Japanese market was overall a smooth process. Japan was a potential market for Disneyland as the Japanese were aware about Disney characters and loved them. (Ancona, M1-16) Disneyland in Japan provided the experience of foreign travel without the usual time and cost (8/29 Slide-9). They had good division of labor as Oriental Land Company selected the site and made sure that the designs proposed by Disney adhered to the Japanese culture at the same time keeping it original. (8/29 Slide-10...
For many Americans MaraSalvatrucha or commonly known on the streets as (MS-13) is an unfamiliar gang but to (FBI) Federal Bureau Investigation,(ATF) Alcohol, Tabaco, Firearms and Explosives, and local law enforcement agencies,MS-13 is an uprising globalized menace of ruthless criminals who are growing in numbers exponentially. These plagues of criminals are not only making their mark here in the United States but they are deeply rooted in their country of origin, El Salvador and all throughout Central America with the exception of Costa Rica and Panama. From drug and human trafficking across the border, to murders, kidnappings, prostitution rings and drug distribution within the United States and other countries, MS-13 is a force to be reckoned with and is as problematic as terrorism for law enforcement.
A basic of Disney theme parks is the Main Street USA zone. This section features highly in all of the parks, usually coming right after the entrance. Key services like Guest Relations are located in this section, inside the "City Hall" (HK Disney Source, 2014). There are a number of elements to the Main Street, USA exhibit, and these will be discussed along with the history of Main Street USA in this paper. In particular, how the different elements of Main Street USA work together are covered. The concept has proven to be long-lasting, even across cultures, because of its magical portrayal of idealized American life, which draws heavily on Walt Disney's own childhood experiences.
Disneyland marked the onset of theme parks in the nation, which was carved out of a fantasy tale and it has been the leader for 60 years. And, there was virtually no competition to the attraction quotient that attracted people and tourists to visit the theme park.
Tokyo Disneyland was opened to the public on April 15, 1983. This amusement park was owned and operated by an unrelated Japanese corporation. The Walt Disney Company received royalties, paid in Yen, on certain revenues generated by Tokyo Disneyland. This new overseas business venture was bringing some concern about the foreign exchange risk to Disney. The management team at the Disney has been considering hedging future Yen inflows from Disney Tokyo since 1985. Mr. Anderson, the director of finance at The Walt Disney Company, focused his attention on a possible 15 billion ten-year term loan with an interest rate of 7.5% paid semiannually. On the other hand, Goldman Sachs, who had been working with Disney on this problem, presents a rather unusual but potentially attractive solution: Disney could issue ECU Eurobonds and swap into a Yen liability. Goldman Sachs suggested them to create a Yen liability by swapping 10-year ECU Eurobonds with a sinking fund, the all-in costs of which were denominated in Yen.
When it first opened, there was moderate controversy over the lack of African American employees. Since 1963, civil rights activists have pressured Disneyland to hire people of different races to make the park more diverse. Back then Disneyland had a number of temporary rides and shows that passed through rather quickly. This was because the park only had about half the number of attractions it has now. When Disneyland first opened guests were charged separately for admission to the park and attraction tickets. According to the website mouseplanet accessed on November 16 2015, “Adults could get into the park for $1 and rides cost between 10-30 cents.” Since its opening, Disneyland has undergone a number of expansions and major renovations. This includes the addition of New Orleans Square in 1966, Bear Country in 1972, and Mickey's Toontown in 1993. As stated in the article Then and Now on the pbs website accessed on November 16 2015, “Tickets to enter the park now cost around $85.00.” Since the opening the park has restored many classic attractions such as Space Mountain, Jungle Cruise, and the Haunted
Sparked Walt Disney World in Florida in 1971, Tokyo Disney Resort in Japan in 1983, Euro Disney in Paris in 1992, Hong Kong Disneyland Resort in 2005 and finally Shanghai Disneyland Resort, which is opening in June 2016 (Dehrer). Walt Disney hosted the opening of Disneyland in June 17, 1955 even with all the chaos he managed to give one last sliver of hope to those yet to experience the magic of it all “ To all who come to this happy place: Welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America, with the hope that it will be a source of joy and inspiration to all the world.” (Bryman
Walt Disney has brought two theme parks to life because of his imagination. He never stopped chasing his dreams, even if they seemed impossible. Walt Disney World came after Disneyland and it is located in Florida. Disney World is known to be the "most magical place on earth" and the place "where dreams come true". Many people haven't been to the park, so they might be skeptical of the "magic" that is held within. Walt Disney World is the "most magical place on earth" because of the rides, characters, shows, the electrical parade, Wishes Nighttime Spectacular, and the infinitely growing attractions.
The Walt Disney plans to expand its presence in other countries too mainly the emerging market like China that offers great opportunity. Due to its highly advanced infrastructure and higher population, the Disney already made a biggest investment till date on a development and construction of Disneyland theme park in Shanghai, China. The success of Disneyland Hong Kong and the presence of 330 million people that resides within the 3 hour commute to Shanghai allows the Disney to invest $5.5 billion on this theme park. The Disney CEO states that the park will be open for the visitors in the early The company know its various revenue generating streams very well.
...ntinue to grow and flourish. People coming here from out of state, people coming here from out of country, and the growth of the economy all contribute to making Disney so profitable. One of the other major factors that could help to make Disney even bigger or send it spiraling downward from it’s pedestal in the clouds is being able to keep up with technology.
Disney failed to realize that while its strategy in Japan worked for Japan, its Japan strategy was not going to work in Paris. Disney decided to photo copy their operation and learned that was not acceptable. In 1992, several unforeseen issues arose that Disney was not prepared to handle. There were transatlantic airfare wars and currency movements that lead people to avoid traveling to Paris. Also, Disney was expecting a flocking of French people to visit the park; yet again basing their assumptions on the performance of the Japanese park (Cateora & Graham, 2007).
The Walt Disney Company, known generally as Disney, is an american entertainment conglomerate located in Burbank, California. In terms of revenue, it's the second largest media conglomerate behind the cable giant, Comcast.
Disney’s last days were in December of 1966. But ten years before Disney died, Disneyland in Anaheim, California, opened on July 17, 1955. On December 15, 1966, Walter Elias Disney died; he died as a result of lung cancer from smoking. Five years after Walt’s death, Walt Disney World opened in Orlando, Florida, on October 1, 1971, and following Orlando’s opening, places from all around the world started to open their own Disneyland’s and Disney Worlds. On April 5, 1983, the Disneyland in Tokyo, Japan, opened, and in the same year Disney Channel first aired on April eighteenth. Disneyland in Paris was the last Disney-themed amusement park to open on April 12, 1992. In conclusion, Walt Disney was a man who made everyone’s dreams come true with his great innovations and contributions to America. (anb.org; Beveridge, Mary; anb.org; Simon, 43)
Children and adults crave for the magical experiences Disney has to offer. Always something new, continuous theming, and attention to detail are all essential components that make Disney. Everyone knows the reason people keep coming back to Disney is due to all the new attractions they have yearly. Whether it is a different concert, ride, or show Disney is always trying to bring new attractions to their parks. Looking at the rides at Disney parks, they are like most theme parks, besides the fact that each ride at Disney has a theme linked to a Disney show or character. Other theme parks ' rides have different names; however, Disney does not just put a picture on the ride, they link the ride to a specific theme. The theme continues from the entrance of the ride to when the individual exits the ride. Detail, is also, a major component within Disney. Walking into a Disney theme park, you would recognize how much time and effort they put into the detail. "Even the street signs on Disney properties pay attention to detail. They are rabbit ears with arrows on them." Creativity in detail is a major part of the innovation success at
Most successful firms spend millions on building a strong brand image. Disney must continue to expand the brand at every opportunity and keep the focus on its image. The creative energy of Walt Disney himself must exist throughout the organization. Disney can’t afford to lose its “magic” as the stakes are too high. So far, Disney is a textbook example of marketing genius. The mantra “Think local, act global” is a winning strategy for Disney since their product has a market all over the world. Everyone loves being entertained and escaping to a fantasy world every now and then.
The second I stepped foot onto the amusement park’s property, I could feel the magic swirling all around me. As I walked through the crowds of people young and old wearing Disney apparel and Mickey Mouse ears, everything seemed so enchanting: the cheerful music, the twinkly lights on all of the buildings, and the stores that could have been from my favorite Disney movies. Walking along the streets, I took pictures of everything around me because I did not want to forget a single detail; I took pictures of the vibrant yellow, red, and pink flowers that lined the streets, the buildings with intricate details and designs, and the massive roller coasters that glided so swiftly on their tracks. The air was filled with heavenly scents of sweet churros, and I had to get one; it was delectable. Everything at Disneyland seemed perfect and like it was out of a movie. Even as I was about to leave, I got drawn back in; spectacular, bright, colorful fireworks started bursting right over my head, and I could not bring myself to go. My first visit to Disneyland was truly enchanting and magical. At the time I thought no other vacation could