Hospitality Industry Research Paper

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The usage of information technology in the hospitality industry had grown tremendously over the past 20 years. With the emergence of information technology, the world has witnessed many changes. Revolution in both tourism and hospitality industry are obviously either in operation or management perspective. Besides that, many problems were solved efficiently and effectively. Information technology widely uses in hotel industry in both front of the house and back of the house for issues such as booking and reservations, check-in and check-out, security, e-marketing as well as Web design and analysis.
A successful business not only relies on right people, but also need combined with right system. A good information technology system consists …show more content…

E-marketing is an effective strategic marketing for hotel establishment to promote the hotel rooms and facilities. It can be develop by online advertising, Websites, Blogs or Facebook. E-marketing is a more faster and cost effective way to transmit the information such as promotion package or updated latest information to achieve the promoting purpose. Electronic Word of Mouth (eWOM) is one of the businesses marketing by conversation between person-to-person on the internet. “People like to say good experience”, so if the guest satisfied with the hotel, he/she will sharing the experience with his/her friends and families. Young people prefer to sharing Websites to increase eWOM, while others will comments on Facebook Webpage or. This would have a great impact on the effectiveness of such marketing. eWOM is greatly influence people on the hotel image, guest attitude and guest intention. According to O’Connor (2009), hotel properties worldwide are performing well in terms of search engine optimization. Travelers search the hotel information by using online search engine to get the relevant information. Certain popular keywords dominate destination image and normally used by tourist searching for destination information online (Pan and Li, 2011). This implies that hotel establishment can analyze the keywords used in online search engines when developing their marketing

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