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Food cost control
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The main goal of this report is to describe how important are recipe costing and cost control in Food and Beverage branch.
This report contains recipe costing description, explanation of menu pricing, menu list and conceptual difference between actual and planned food cost.
Recipe costing, the first chapter, is briefly describing recipes on the menu list. Second part is about menu pricing strategy, which is chosen for recipes. After this two parts, I am describing the essential differences between planed and actual food cost.
2.0 MENU PRICING
Successful restaurant makes profit from the difference between menu prices and the cost of ingredients. To attract as much customers as we can we need to choose the right prices. That prices need to be high enough to make as much profit as they can and at the same time they must be favourable for our customers.
When we plan our prices we use formula Total
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Usually Planned Food Cost is between 20-30%, which might look a lot for somebody. Planned Food Cost is only the amount of money we use to prepare and serve the meal. This cost is not including expenses for paying cooks and waiters. Planned food cost shows us how many percent of Calculated Selling Price Actual Food Cost is at the end. If the portion size and quality of food are rationally planned and we get big share of profit, than Planned Food Cost is lower.
But this is not all what is effecting planning food cost. There are two more very important factors and that are external and internal factors effecting particular household. Factors that can not be influenced by the people are external factors. In this specific case we can say that external factors are for example natural catastrophes and competition. This factors effect for example prices of food, political situation, economical situation and number of
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
Maple Leaf Foods Inc. is well known as a leading packaged food provider in Canada with over 100 years sustainable working. Its head quarter is in Toronto, but it operates across the North of America, the United Kingdom, Mexico and Asia, as well. Since its foundation, this company has expanded primarily by merger and acquisition activities. It owned 90 percent of Canada Bread Company, Limited, found in 1911. It was created by the merger of Maple Leaf Mills Limited and Canada Packers Inc. in 1991, and these companies consisted of subsidiaries. By providing the highest quality, nutritious and innovative products to excess customers’ needs, Maple Leaf Foods is pursuing its vision to become globally admired food processing firm. It was gotten honor awards such as “Product of the Year 2011”; “Canada’s 10 most admired corporate culture”; “Best New Product Award”; “Canadian Family 2010 Food Awards”. Its total asset of 2013 was $ 3,599,092, compared with $ 3,243,696 in 2012. Net earnings of this enterprise were $ 512,163 in 2013, compared with $ 96,562 in 2012. Although, the company faced challenges caused by the increased price of raw materials and effects of macroeconomic issues; it still keep its values and be willing to change for sustainable achievement in the future. As a result of changes, Maple Leaf Foods Inc. is making an agreement to sell Canada Bread Company for Mexico's Grupo Bimbo with the price of $1.83 billion in cash in order to focus on its meat products business in 2014. The company financial report indicates its focus in 2014 with five main points. First, pricing actions to address higher ...
The shops have a pricing strategy that ensures that people with different purchasing power can find the food product that they can afford. The price of different products will range from $4 to $40. This means that the cheapest food item in Platinum pizza shop is $4 and the most expensive food item is $40. This pricing is relative below what other restaurants are charging for the same food items. This is the perfect market strategy that the shop is
2. Consumers: The emergence of dual career families resulted in unavailability of sufficient time to cook food. Hence interest and love towards such frozen food is increasing1. Type of meal 2. Brand 3. Variety.
The pilot study I conducted at Highpoint Shopping Centre allowed me to observe how food choices were made amongst different people. There are many factors that influence food choices. Therefore I conducted this observation to develop into food choices. Some factors involved gender differences, this effected the food choice and the process of eating, how the effect of age plays part in choosing food, along with which cultures foods were eaten most; Chinese, Turkish, or Italian. I also observed whether culture had an effect on food choices? What these people were wearing? How long it took for them to decide on what they were going to eat? Does the time of the day and the days of the week have an effect on the selection and amount of food eaten? And how the food is eaten? Children and how their food selection is analysed?
Throughout the cost control, I have realized importance of the waste controlling and using seasonal ingredients. When we decorate, it is nice to use colorful fruit, but it rises the cost if you use them when they are not in season. Then I realized that we use lots of fresh fruit for decoration, and never concerned too much about the cost. VCC sells the baked products in lower price than outside. So we need a critical thinking about the cost as well. Otherwise, there will be no profit.
However, the Boiling Crab has already penetrated the market in California with the proper level of price. The restaurant business cannot charge the price far more different than the others because in the same level of restaurant, the clients will focus on the range of price before choosing it. Moreover, the Boiling Crab is the seafood, so the market price of seafood, such as shrimp, lobster, crab is very fluctuate depended on how difficult to find each item at that time. As you can see from the Boiling Crab menu, these items will be charged according to the market price at that time. Referring to the appendix 1, I compare price of food from many restaurants with the same kind of food, but it turns out that the level of price is pretty much the same between the Boiling Crab and the Kickin’crab.
McDonald's also focuses on the perception of value within it line of products and therefore takes care to price its menu items accordingly. Different products are priced differently depending on which target audience those items appeal to most. An extensive value menu is an essential part of any fast-food menu in recent years. The prices and products within the value menu can prove to be areas that will make or break a fast-food companies' year depending on the competitions value menus.
Watkins, R., (2000). Recipes and Tips for Healthy, Thrifty Meals. 1st ed. : United States
Since our primary target customers are the university students and the local residents, hence, the price of the meal must be cheap and affordable. There are 2 different groups of target customers where different levels of people have different income. Thus, we take the student’s monthly allowance into the consideration and come out with a promotion plan for the students. When the students show their matrix card, they will get a 15% discount for the bill.
Therefore, the attention has been drawn from quantity of food to quality and safety. A gap between food demand and safe food supply becomes an urgent issue to be solved, which also affects global food market and food security.
Nosi, C. & Zanni, L. 2004, "Moving from "typical products" to "food-related services": The Slow Food case as a new business paradigm", British Food Journal, vol. 106, no. 10, pp. 779-792, Proquest Database, <http://search.proquest.com.ezproxy.students.angliss.vic.edu.au/business/docview/225143535/F51762BBA05845F7PQ/9?accountid=49749>
...ded once they see that the sales will be increasing and tips will be larger. Good staff will increase good public relations which will result in better business. Marketing a restaurant is the most important part in running a restaurant. If a restaurant is not marketed, no one will know about the restaurant causing it to lose money to operate forcing it to close down. Prices on the menu should always be appealing to the restaurant target market and set towards the products on the menu. It is essential that a restaurant develops its staff to the fullest, for a strong staff creates better sales and the public is pleased .
When a family eats at home they, will pay less than restaurants because when they buy food from the market they buy for better quality and a better price.
In distinction to purchasing a particular item, then to how it has cooked and prepared or rather takeout food, decides the families’ diet and even choices in food of what they consume. Whether the food cooks in olive oil, vegetable oil, or butter can determine the taste of a meal, but also can improve the health of the meal. The preparations made in order to prepare a meal for the family could perchance measure in convenience. The level of convenience can range around take-out, instant foods, TV dinners/ microwavable, and stuff from a box to healthy homemade/ from scratch, baked/cooked, steamed, and stuff from a can. Not that some convenient foods cannot originally contain good health contents, nonetheless the small changes that can make someone’s food intake much healthier even with a small budget. When purchasing grocery items with a low income, whether an item according to a good healthy diet compares with an item that consists of a bad nutritional value. Parents will purchase the unhealthy choice deceived for its promise to satisfy their children, however, a similar item that stands healthier with the same weighed oz. will fill the proper nutrients that a child needs while they still proceed to grow, unlike processed foods that can fatten a child and stunt their