Importance Of Informal Communication In Hotel

1191 Words3 Pages
bulb-icon

Recommended: Innovation technology affects hospitality industry

Informal hospitality

The informal communication is coming up and especially in the newer generations, whom are attempting to create a more informal environment, are the cause of this while the older generations does not want to adapt to this and love to see the communication style as it used to be. Since these two groups are completely different from each other, the hospitality industry is changing. Hotel chains are changing as well and with completely different types of hotels brands within the same chain, hotel chains want to attract all types of guests which is a result of the informal communication. Despite that some guests are expecting the formal communication in the hospitality industry, these guests cannot deny that it is changing …show more content…

These boutique hotels had few hotel rooms with an extra touch personal service in a formal way. Nowadays, many new big hotel chains with a huge amount of rooms are exploring the world of hospitality. For example, The Standard Hotels is a fairly new concept in where The Standard Hotels want to offer a unique experience together with creativity portrayed in art, classic and retro. This was all designed with different strategies in mind to accommodate needs of every guest whether for business, relaxation or socializing. In opposite of creativity, there is also technology which has a huge impact on the informal communication. Technology has improved overall hotel experience. Check-ins can now be handled online or quickly through the front desk, where it used to be a long conversation at the front desk. Less time and communication is needed for the hotel and guests to get in touch with each other to book a room. Excellent room service makes it unnecessary to visit the local bar or restaurant and in-room massage is a replacement for the Spa. When combining all these different elements into one theory, it says that personal contact is not necessary any more to achieve a perfect service within any hospitality …show more content…

‘’Social media raises the stakes for customer service’’ (‘’Global Customer Service Barometer’’) was one of the findings of the American Express which researched and found that social media has a big impact and that guests would spend an average of 21% more in a company from where they think their customer service is great. Furthermore, for example, the Hyatt’s Andaz brand has a personal service in where the front desk is replaced by having hosts walking around in the lobby to meet the guest and having a check-in with them at a self-chosen area within the lobby. Together with a complimentary drink, the guests are able to start their experience with a unique check-in. The Andaz brand believe that this is a new way to generate a more luxury, comfortable but still effective experience. With concierge videos, holographic concierge and even Facebook check-ins, the informal communication and therefore also the personal face to face communication loses its values and it seems that technology is taking the overhand within the hospitality

Show More
Related

  • Marketing Strategies Of Sam And Spike's Diner

    1244 Words  | 3 Pages

    The diner needs a direct and personal form of communication between customers and the company. Using social media and online review sites creates the personal connections that is needed to build brand loyalty and retain customers. Social media sites provide a low cot way of informing customers and directly addressing the comments and concerns of the customer. The main sites that the diner should use are: Yelp, Facebook, Twitter, and Instagram (Department of Industry,

    Read More

  • Environmental Factors Of Marketing

    1332 Words  | 3 Pages

    Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.

    Read More

  • Managing Relationships and Networks of Swedish Firm H&M

    2017 Words  | 5 Pages

    The shopping online, which is also mobile-adapted, is an invitation and inspiration to visit physical stores. It increases H&M’s service to consumers making more accessible the total amount of goods (Li and Frydrychowska, 2008). This type of sales is growing also because of social media development; in fact social media are essential communication channels when companies want to expand. H&M is one of the leading companies on Facebook, Twitter and YouTube (H&M, 2014; Passport, 2012).

    Read More

  • Analysis of Hilton Hotels

    870 Words  | 2 Pages

    The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.

    Read More

  • Namaste International Hotel’s Market Entry Into India

    1358 Words  | 3 Pages

    One of the Namaste International Hotel’s main strengths lies in its position as a joint venture with The Leela, an already established luxury brand hotel in India. The Leela is one of the country’s most well respected luxury hotels and it aims “to sustain and surpass excellence in service, ambience and performance hall marks that distinguishes The Leela Group. The strategic locations, individuality, architectural aesthetics, lush greens and the intrinsic Indian culture holds true for every Leela property. Reflecting thereby ‘The Essence of India’.” Furthermore, The Leela Group focuses on an “operating philosophy [that has] personalized service and comprehensive logistic support. We ensure that our esteemed clients, devote their time to the sole purpose of their stay - to conduct business and relax in the most conducive environment” (Vision and Mission). The Namaste International Hotel fits in with the mantra of The Leela Group as a specialized luxury provider to businessmen and women from all over the world. Since The Leela has worked hard to establish itself as a leader in their market, a joint venture with this hotel brand provides the Namaste International Hotel with expertise in the hotel business in a similar format already established with their other hotels. Moreover, the Namaste International Hotel has many resources at its disposal to become competitive and successful in the Hyderabad, India market. Also, as a hotel operating as a joint venture to The Leela, we gain the loyal customer base that knows what quality to expect, a huge competitive advantage for the Namaste International Hotel.

    Read More

  • Portman Hotel Case Study Essay

    1331 Words  | 3 Pages

    The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.

    Read More

  • The Importance Of Friendship In Frankenstein By Mary Shelley

    719 Words  | 2 Pages

    According to Mary Shelley's romantic novel Frankenstein the experiences of the characters show that human connections play a huge role in life and are vital to living joyful fulfilled lives. Having a friend is beneficial to share emotions with, a friend is helpful, and helps reevaluate decisions and lovely family members that love their child wholeheartedly is essential to a healthy life Shelley initially demonstrates that having a friend is beneficial to share feelings with. For example Walton, the explorer trying to find the elixir of life, “desire[s] the company of a man who could sympathize with, [him], whose eyes would reply to [his]”(4) Walton wants a friend to feel what he feels and someone to go on his journey with.

    Read More

  • Marketing Strategy And Product Life Cycle In Hospitality

    703 Words  | 2 Pages

    Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.

    Read More

  • Ritz Carlton Background

    637 Words  | 2 Pages

    The Ritz-Carlton Hotel Company has achieved so much fame in their marketplace that they have attained what is referred to as “The Ritz Mystique.” Among the grand hotels of the world, The Ritz-Carlton hotels and resorts are famous for luxury, spectacular surroundings and legendary service. They have gained this title with dedication and award-winning hotels that reflect the 100 years of tradition that stand behind them. Discovering the fascinating history of Ritz-Carlton hotels, illustrates their commitment on relentless training to improve their quality in service and their strategy. Ritz-Carlton has achieved a Gold Standard of value and philosophy by which they operate.

    Read More

  • Social Media And Hotels

    1261 Words  | 3 Pages

    In the sector of management, the popularity of travel distribution over the Internet has provided hoteliers the opportunity to review consumer-generated content across the industry, because these reviews and ratings provide a powerful tool and a wealth of data to hotel management. Also, it is important for hoteliers to take consumers’ negative comments seriously in order to provide a service recovery or change product to better suit consumers’ needs. In article “The implications of social media on customer relationship management and the hospitality industry”, it is said that hoteliers have found that review of the information in comments enabled them to make management decisions that resulted in improved service operations (Rosman & Stuhura 2013).

    Read More

  • Summary: Key Factors Influencing Guest Satisfaction

    1275 Words  | 3 Pages

    In conclusion, guest service is the uppermost element of guest satisfaction. Effective guest service will build positive relationship between the guests and the hotel; help the hotel to obtain loyalty guests and to earn a good brand image. On contrast, service failure will have the opposite effect, which may ruin the brand reputation and in the long run, the hotel will loss their business. Therefore, in order to meet their guest expectation and make them be more satisfied, the two effective strategies, motivating the employees and improving their service skills, should be applied.

    Read More

  • The Effects of Technology on the Hospitality Industry

    1289 Words  | 3 Pages

    Hospitality is the relation between the guest and host, or the act or the practice of being hospitable. This includes the reception, entertainment and generally looking after the guests, visitors or strangers. The word hospitality is derived from the Latin hospes which means “host”, “guest”, or “stranger”. Hospes is formed from hostis which means stranger. Today in many areas hospitality has developed in various ways, no two ways of hospitality are the same such as in India the term atithi devo bhava is used and guest is considered god like and we are told to respect them as such by touching their feet, in other countries such as the western people prefer a handshake and hospitality is more formal. This is one of the few industries that are directly involved with serving its customers in many significant areas for their wellness that are eating, drinking and sleeping which are some of the most important needs of an individual that a hospitality professional looks after, these are basic things we can provide but the times are changing we are in the 21st century now and the hospitality industry has as any industry been heavily impacted by it. Technology today has completely changed the industry which is why it is important to see which sectors have been affected, where many things have been changed and a new generation of professionals has emerged, which understands it and continues to expand it. This project has given me a new insight into the types of technology that are emerging to improve not only the experience of the guest but also the employees in this industry and their employers. This is why I have chosen five technologies which vary in functioning and development the technologies are Global Positioning Sys...

    Read More

  • Loyalty Program And The Loyalty Program In The Hotel Management

    1373 Words  | 3 Pages

    Hotel industries are tough competition. Customer knows what they want and what they are looking for. They have high expectation on the hotel that they wanted to stay and a place to spend their vacation and quality time. Therefore, the services that were offered must give good impression to the customers.

    Read More

  • Importance Of Front Office

    756 Words  | 2 Pages

    The frontal office of large hotels mostly uses a computerized system to manage the guest information and pass it to other departments in the hotel. The frontal office is made up of a team of people with each person having various responsibilities in handling the guests. For the small hotels front office, the reception desk may not be computerized and mostly the reception area handles all the guest information and also carries out other tasks such as showing guest to their rooms. In general the small hotels do not have a team of people or at times has very few people in handling the guests. (Bardi, 2006)

    Read More

  • The Importance Of Culture In India

    1550 Words  | 4 Pages

    As globalization is the big aspect of hotel industry, India is adapting most of the international companies such as Marriot and Hilton to mention a few. Which shows the diversity in this particular industry, where the old meets the new and tradition the innovation.

    Read More

More about Importance Of Informal Communication In Hotel

Open Document