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The importance of human resource management
Evaluation of tescos marketing techniques
Importance of human resources
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Recommended: The importance of human resource management
Human Resource Management ensures that a business has the right staff with the right skills, at the right time, who are committed and motivated to give their best to the business.
Human Resource Management is important to Tesco because as a result of good Human Resource Management, a firm will have a committed, motivated, enthusiastic, productive workforce, who enjoy their work and work to the best of their ability. This improves productivity and profits for the firm.
Employees are an essential resource for businesses. Tesco simply wouldn’t function without its employees because there would be nobody to operate the various stores around the country.
Good Human Resource Management also results in co-operative staff who are flexible and open
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Particularly around Christmas time, TV adverts will be used to attract people to shop in Tesco because they have such a wide range of departments (food, clothing, electrical, mobile etc.)
Comprehensive Evaluation
My chosen organisation was Tesco Ireland from the retail sector. Tesco Ireland is a private limited company with 148 stores throughout Ireland and has served customers for over 55 years. Tesco’s reputation has been earned through years of fresh food quality, strong value offers, branching into broad markets, the consistent support of local producers and the expertise of the customer service.
Tesco’s catchphrase is ‘Every Little Helps’
Conclusion
I enjoyed carrying out this project. I found it interesting to research into a company as that was not something I had done before. I liked being able to link information I found about the company back to the theory we learned in class as I felt I understood it better then. I found it difficult to get some of the information, so I contacted Tesco and they provided me with the information. Overall, I enjoyed doing the project as I found I could interpret the theory I learned better as I had a real-life
For this assignment I been asked by the manager to produce a formal report for two contrasting organisations Tesco and Cancer Research UK.
Tesco PLC's Expansion in North Bracknell Introduction: Tesco PLC is an international supermarket not only selling high quality goods but has now also become one of the biggest job markets. As well as this Tesco has been running sub-projects to increase the level of customer care. [IMAGE] Tesco's main aims are shown by the steering wheel provided by their website (www.tesco.com). Tesco want to have good quality for value to earn their customers loyalty while still making a profit. I will be investigating the Tesco Superstore, petrol station, pharmacy and coffee shop in North Bracknell (Warfield).
Tesco is the largest retailer in UK. It is a public limited company which sells multinational grocery, health and beauty product, household items and toys etc. Since Jack Cohen founded Tesco in London’s East End at 1919 and now it has sprouted branches in 12 countries with over 7,800 stores include franchises. Tesco hire over 530,000 employees and they serve over tens of millions customers per week. Tesco
Tesco is a UK based Supermarket Company which was founded in 1919 by Jack Cohen, since then it has grown to become a multinational company which specialises in a lot more than just groceries, this has improved the overall profit of the company. The overall employees recorded at the end of 2015 was 476,000+, this shows that is a source of employment for nearly half a million people in the UK. The supermarkets are no longer just in the UK they also have shops based in Malaysia, India and Poland, this presents that they are increasing the size of business to a multinational company and is also a good source of jobs for people in poorer countries. In the world over 75million people travels
Tesco’s objective is to be the ‘champion for customers’, and they want to achieve this by being number one in customer satisfaction. They want to grow globally and by doing this they ‘create value for customers to earn their lifetime loyalty’. Tesco is
The marketing department advertise for Tesco in hope of getting more customers. They could advertise through the TV, newspaper and online. This would have a positive impact on Tesco international expansion because they would be reaching possible future customers faster. The chain of command is really important in Tesco as it away to pass information around the organisation.
Tesco’s aims are to maximize their profits as much as they can and increase their market share all whilst gaining their customers
This is the second part of the strategic assignment. In this report the competecies, culture and resource analysis of Tesco is presented. Furthermore in this report SWOT analysis of Tesco is presented and then two strategic options are suggested to Tesco. The strategic options suggested are then evaluated through the SAF model.
Tesco’s management recognizes this and applies it in accordance with the situation at hand. The concern’s leadership takes the authoritarian stance when it comes to emergencies in order to elicit immediate responses to resolve problems before they escalate (Business case studies, 2016a). The experience of the said employee(s) is also an important consideration. When it comes to delegating a decision-making responsibility, managers refrain from allocating this responsibility to new workers (Business case studies, 2016a). This is because they may not have the requisite experience to make important decisions for the
Some of Tesco's main opportunities are on the internet. Look at the Tesco Direct website, and compare it to the opposition. Ask yourself: What opportunities is Tesco missing? Which opportunities are Tesco exploiting? For instance, compare tesco.com and amazon.com. How do the prices of books compare? Which site has the best features? What opportunities can Tesco take that Amazon might be missing?
In conclusion, Human Resources department plays a significant role in the organization providing a wide range of valuable services to employees in various functional areas such as recruiting and training people, developing public relations, performance appraisals, maintaining workplace atmosphere, employee relations, benefits administration and much more. More than likely, HR essentially contributes to organization’s strategies and objectives through promotion of leadership activities, building friendly workplace environment and ensuring an efficient management of talented employees overall. As a strategic asset of a company, HR improves the human capital utilization and establishes the competitive workforce based on business and market demand.
Tesco has been particularly successful because of its powerful brand. It has a reputation for value, low prices and for being customer focused. Its brand and associations have helped the company to expand into new sectors and markets. Tesco has also been strong in public relations, advertising and building profile in catchment areas on a local level. This local approach to marketing appears to be a key driver for success. Tesco has a good range of products, including own label products. It seeks to provide excellent customer service, and ensure high levels of customer satisfaction.
They are highly skilled in areas of design, technology, training, and research and development. In addition, Tesco has a superior presence in the area of manufacturing.
A human resource manager needs to plan ahead and know what is going on. in and outside the company labour market. He needs to be aware of the past, present and future trends of employment in a particular area. of the specialisation of the. He needs to know if there are available skills needed or if there are few people with the type of skills needed by the company.
Whether an organization consists of five or 25,000 employees, human resources management is vital to the success of the organization. HR is important to all managers because it provides managers with the resources – the employees – necessary to produce the work for the managers and the organization. Beyond this role, HR is capable of becoming a strong strategic partner when it comes to “establishing the overall direction and objectives of key areas of human resource management in order to ensure that they not only are consistent with but also support the achievement of business goals.” (Massey, 1994, p. 27)