Competencies, Culture and Resource Analysis of Tesco

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Table of Contents 1. Introduction: 2 2. Value Chain analysis 2 2.1 Logistics that are inbounded 2 2.3 Logistics that are out bounded 3 2.4 Sales plus marketing 3 2.5 Services 3 3. Resource based view (RBV) 4 4. Public relation issues 5 4.1 Tesco’s Twitter PR crisis around 'slave labour' claims 5 4.2 The horsemeat scandal 6 5. Core competencies 7 6. Tesco Cultural Web 8 7. Tesco TOWS Analysis 8 8. Strategic options for Tesco 10 8.1 Strategy for market development: strategic alliances plus joint development 10 8.2 Diversification and development of the product 11 8.3 SAF 11 9. Conclusion 12 References: 14 1. Introduction: This is the second part of the strategic assignment. In this report the competecies, culture and resource analysis of Tesco is presented. Furthermore in this report SWOT analysis of Tesco is presented and then two strategic options are suggested to Tesco. The strategic options suggested are then evaluated through the SAF model. 2. Value Chain analysis Lynch (2006) explained this as it is an association in between main values that adds tasks plus supporting tasks. In Audrestsch (1995) it is proposed that this is considered like a tactical valuation means which helps in diagnosis addition of values by the process of weaknesses plus strength. Below given image is proposed by value chain of Tesco. (Source: Lynch, 2006) 2.1 Logistics that are inbounded Complete administration of cost is done by lean internal operational functions adopted by the Tesco. Record of accepted salespersons and organizing scheme are upgraded regularly and endlessly. Effectiveness and efficiency of such operations are maintained by these policies adopted by Tesco. 2.2 Organization of operational activities Tesco’s plan of low cost leadersh... ... middle of paper ... ...choles K. (2003) Exploring Corporate Strategy, 6th ed., Prentice Hill: London; 12. Keynote (2010), Keynote Report on Food Retail Industry, Keynote International [can’t find. Wrong date. Need to provide link] 13. Lynch, R. (2006), Corporate Strategy (4th ed.) (Harlow: Pearson Education Limited) 14. MarketWatch (2004) Company Spotlight: Tesco, Datamonitor, September 15. Mbaskool, 2014, Tesco Stores SWOT analysis, available at: http://www.mbaskool.com/brandguide/lifestyle-and-retail/5746-tesco-stores.html 16. Mintel (2010), Food Retail Industry – Including Online, Mintel Research 17. Palmer M. (2004) International retail restructuring and divestment: the experience of Tesco, Journal of Marketing Management, November, Vol. 20 Issue 9/10, pp.1075-1101; 18. Reuters, 2014, Annual Income Statement Data, available at: http://www.4-traders.com/TESCO-PLC-4000540/financials/

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