The World Wide Fund (WWF) is a non-governmental global organization that is well-known for their effort to protect various species on earth through recycling trash, conserving energy, and protecting animals. This organization calls for action to many people through its creative advertisement campaigns. One of the most shocking campaigns of WWF illustrates a series of situation where children dressed as animals are killed or dead. This campaign, also known as the “Imagine This is Yours” ad campaign, appeals to families with little children through appalling imagery and clear positioning. The WWF encourages people to be aware that animals need care and protection like human children, and the organization claims that with funds from the viewers …show more content…
The unusual image of a little innocent girl being hunted down draws attention of families with young children. Because a gun associates with murder or killing, people can easily predict the fate of the little girl. This prediction along with the helplessness of the girl evokes a feeling that they must protect the girl from the shooter. The striking image further appeal to the audience by illustrating the gun as if the audience is holding it. With the intended positioning of the gun, parents feel guilt because the they have a strong moral sense that it is cruel to kill an unaware child. The short message “Imagine This is Yours” furthermore creates a sense of guilt in the viewers through clear associations between human children and all the animals that are being killed by humans. By relying on the audience’s moral values for children, the ad effectively calls out to people through a short phrase. The phrase “Imagine This is Yours” not only associate children with innocent animals, but it also relates parents to the animal parents who have to live in fear of losing their children. Through appealing to families with guilt, WWF aims to raise awareness of the animals in danger because of …show more content…
The gray background contrasts with the dead white face, thus drawing attention to the blank stare of the baby. From the vacuous expression of the baby, audience can imagine how the baby was killed unaware. Also, the gun beneath the hunting trophy indicates that the hunter is proud about the murder of the child. The ad appeals to hunters and parents, who cannot accept the idea of a child being killed for pleasure. Through the association of the baby with hunted animals, the ad directs the viewers to think that hunting harmless animals is a cruel and inhumane act against animals. Although the audience feels sympathy for the baby and anger against the harsh act, the positioning of the gun and baby make the audience come to realize that they are the humans that are killing blameless animals. With the clear slogan, “Imagine This is Yours”, the WWF aims to give people a different perspective to the concept of hunting animals. By offering a view that hunting takes away precious lives, the ad advocate ethical treatment for animals, which is treating animals as
What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
Dick’s Sporting Goods does a fantastic job in this advertisement to inform and persuade the audience. It is effective in tying ethical and emotional feelings in imploring its viewers to act in donating to the retailer’s foundation, which aims to save struggling youth athletic
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
The tragedy that happened in Newton, Connecticut swept the world with a variety of emotions. Many individuals became angry or saddened by the tragedy. I think more of the individuals were angry of what happened to those 20 innocent children. Parents send their children to school thinking that they are safe but in this case ended in tragedy. I am going to discuss similarities and differences between two articles. I am also going to discuss how this shooting is a symbolic crime, how likely policy changes will be enacted and how unlikely they are to be enacted.
In the article “A change of heart about animals” author Jeremy Rifkin uses rhetorical appeals such as ethos, logos, and pathos to persuade humanity in a desperate attempt to at the very least have empathy for “our fellow creatures” on account of the numerous research done in pursuit of animal rights. Rifkin explains here that animals are more like us than we imagined, that we are not the only creatures that experience complex emotions, and that we are not the only ones who deserve empathy.
Violent Media is Good for Kids, by Gerard Jones, is an article which makes many claims to support the argument in which a controlled amount of violence could be beneficial for a young, developing child. Even though the topic of this article can be controversial, the claims serve to support the argument in many noteworthy ways. It is written in such a way that it tells a story, starting when the author was a child and works its way to his adulthood. In this case the author uses, what I believe to be just the correct amount of each rhetorical strategy, and fulfills his goal for writing the article. This argument is interesting and at the same time, effective. Throughout the analyzing process logos, ethos, and pathos are searched for and scrutinized.
Michelle Carr uses the rhetorical mode of argumentation for the purpose of persuasion in her article, “The Reality of Zoos.” Carr focuses on the issue of the imprisonment and maltreatment of zoo animals in her article. She effectively presents her points by using the persuasive methods of pathos and logos. Carr establishes an emotional connection with the reader by recalling an occasion she noticed how unhappy zoo animals were during a childhood memory. Carr also uses logic and reasoning; she appeals to the reader by using facts and figures about the suffering zoo animals experience, for instance, the animals developing “zoochosis” and the animals being forcibly inseminated for money-making purposes. By establishing an emotional connection
Abuse towards animals is recognized by many in the commercials shown on television, including the Sarah McLaughlin song and the pictures of animals starved and beaten. The commercials are shown quite regularly and give viewers a small look into the world of animal cruelty. What the commercials do not show, however, are the countless cases of people getting away with violence, as well as the hundreds of thousands of animals who did not live to make the commercials. Television, radio, and internet ads often depict and portray the lives of animals living in shelters, and ask the public to donate money each month for the cause. Without a doubt, this is the extent of what many people can say their experience with animal cruelty consists of: pictures and short video clips of half-dead dogs and cats left to die in over-crowded housing.
The Icebreaker: A conversation starter “For 50 years, World Wildlife Fund(WWF) has been protecting the future of nature.” The WWF has a mission to affect local and global forests, bodies of water, wildlife, food, and climates. This company has many types of advertising techniques ranging from using fear to strike change in the hearts of the audience or maybe they will exhibit signs of sensitivity or a strong emotional appeal to make the viewer feel sympathy and comfort. The main message that the marketers are trying to spread, is that anyone can make a difference if they know what changes are needed to be made. WWF tries to reach an individual that is motivated, has strong values and beliefs, and accepts that we need to leave this earth
I wrote the story of how this family gets away with murder; it shows a something small can lead up to large consequences. It shows a type of anxiety faced by girls and women, when men are constantly using their phones to take secret photos or videos while teenage girls are with friends, women walking or tourists are sightseeing. The question of what happens to these images or videos is brought to an extreme, where the boy uses the footage as blackmail; but because it is such a common occurrence, young women in the audience think, ‘that could be me’, brothers think ,’what if that happened to my sister’ ,mothers think, ‘what if that was my daughter’ and fathers think, ‘what would I do?’ In this way, the message it gives is that if it happened to this ordinary and decent family it could happen to anyone. The question then becomes, ‘what would you do if this happened to you or to your daughter?’
audience, the advertising industry is charged with several ethical breeches, which focus on a lack of societal responsibility (Treise 59). Child Advocacy groups and concerned parents, among others, question the ethicality of advertising claims and appeals that are directed towards vulnerable groups in particular, children (Bush 31).