The Icebreaker: A conversation starter “For 50 years, World Wildlife Fund(WWF) has been protecting the future of nature.” The WWF has a mission to affect local and global forests, bodies of water, wildlife, food, and climates. This company has many types of advertising techniques ranging from using fear to strike change in the hearts of the audience or maybe they will exhibit signs of sensitivity or a strong emotional appeal to make the viewer feel sympathy and comfort. The main message that the marketers are trying to spread, is that anyone can make a difference if they know what changes are needed to be made. WWF tries to reach an individual that is motivated, has strong values and beliefs, and accepts that we need to leave this earth …show more content…
In the 2004 advertisement from WWF, we the audience are shown an image of a melting planet Earth as it sits on top of an ice cream cone. This message being displayed is that we are slowly losing the earth, and if we do not make a change now it will be too late. The propaganda technique being used in this advertisement is obtain disapproval, defined by the 1979 United States Army Manual as “ Getting the audience to disapprove of an action or idea by suggesting the idea is popular with groups hated, feared or held in contempt by the target audience.” The idea of the Earth, our home, just slipping out of our grasp so easily shows the target audience that this is not a joke and that we should be alert and willing to sacrifice and contribute. This advertisement is mainly fear driven, but I also believe that it motivates citizens to not only learn, but to inform others as well. The technique being used in this advertisement is very blatant and obvious. In a small text box on the bottom, states a brief statement of what the advertisement intended, but it also says “nothing and no-one will be spared from climate change.” This sentence shows that this is a very sensitive and urgent matter that needs to be expressed and the best way to gain attention is by manipulating and using
John McPhee used similes throughout his essay “Under the Snow”. One of his similes was him describing how a researcher put the bear in a doughnut shape. It was to explain to the audience that the bear was wrapped around with room between her legs for the bear cubs to lay when they are in hibernation. He describes the movement of the bears and the bear cubs like clowns coming out of a compact car. The similes help the audience see how the moved and how they were placed after the researcher moved them.
This commercial was made by the car company, Prius, that prides itself as being the first eco-friendly car in early 2008. It advertises the toyota prius as a new innovation that helps the earth unlike other cars. It’s geared towards people who drive or will be driving, or basically anyone that cares about their environment. It wasn’t until the early 2000’s when everyone started becoming aware of global warming and the effects of pollution on earth. Therefore, this ad was created to advertise another step in conserving the earth using modern technology. Its goal is to get people to feel sympathy and buy a prius in order to save the earth.
A similar message that appears in his book that appeared in the aforementioned speech was the impact of the media speculation. The book addresses this in two examples. One was presented with the news of a lawsuit that an island called Vantu would file against the EPA; yet the lawsuit would never move forward due to it only serving a purpose to launder money and raise awareness to global warming that was never proven to affect the island. The other was shown to be environmental scientist who received their funding from environmental organizations, such as NERF in the book. These scientists would often have to go against their findings and report what the organizations wanted them to, or possibly lose their funding. Additionally, the book profoundly took opposition to the claim of global warming. This is presented in the form of the main character, Peter Evans, who has been manipulated into believing everything that the media has told him about global warming. It isn’t until John Kenner is introduced, that Peter begins got learn the truth about global warming. The author uses specific evidence to back his claims, specifically he uses a wide array of resources to verify his claim that Antarctica is not in fact melting, but getting colder and thickening. Furthermore, another essential concept that that book introduces is environmental extremists, or bioterrorism. These characters in the book would stop at nothing to make sure that everyone believed in global warming, and tried to destroy parts of the world to succeed in their mission. Bioterrorists are best represented as a warning of what could happen if people continue to buy into the media’s lies without having conclusive evidence to back up their
Truman Capote showcases his very distinct style of writing in his true crime novel, In Cold Blood. Capote intentionally frames ruthless murderer Perry Smith as a relatable, well-intentioned human throughout the whole novel, and employs various rhetorical devices to show us that Perry is not just a stone cold killer. Specifically, Capote uses diction comprised of complex words, interviews conducted by Capote personally in which he interacted with the suspects and their loved ones, and sentence structure that came off as very to the point, in order to illustrate Perry’s dynamic and unique personality, opposed to the one dimensional heartless murderer many made him out to be.
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
In Arthur Miller’s play, The Crucible, he utilizes various literary devices to emphasize his many thematic topics. He demonstrates sin through the unholy nature of Abigail’s history with John Proctor with Abigail’s words, "I know how you clutched my back behind your house and sweated like a stallion whenever I came near!" (Miller 21). He reveals the wrongness of the situation, and shows the desperation Abigail has for John to return her feelings. due to his marital status and her age through his simile describing John’s actions and reactions near Abigail as animalistic and dirty. Miller’s similes also demonstrates the idea of good vs. evil through his description of the Devil’s effect on several girls. “...
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
Anticipation is prevalent throughout The Road, which is set by the narrative pace, creating a tense and suspenseful feeling and tone.
Prevailing Purposes in “The Crucible” Playwright and essayist, Arthur Miller, in his play, “The Crucible”, utilizes pathos, symbolism, and irony to convey his purpose of how the events of the Salem Witch Trials had detrimental effects on the society and how far the elites went to protect their reputation . Miller’s reasoning is to expand Parris’ and Danforth purpose for their side of the argument during the witch trials. He adapts a contrasting tone in order to appeal to similar feelings with reasoning in his american readers.
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
The audience can be persuaded through their emotion (Cockcroft and Cockcroft, 2005). High pathos makes the audience more likely to be persuaded (Dlugan, 2007b). On the one hand, in this speech, Leonardo invoked the fear of audience by quoting the scientific community’s prognosis, ‘If we do not act together, we will surely perish’. Later in the speech, he listed the specific actions and asked the leaders for action. He also cited the statement of the chief of the US navy, ‘climate change is our single greatest security threat’, which also trigger the fear of the audience. On the other hand, Dicaprio said solving this crisis is not a question of politics, but our moral obligation, which can inspire a strong sense of responsibility and mission. Through triggering audience emotion, Dicaprio can make his audience act together and face the crisis of climate
Subpoint A: Not long ago, a documentary film called “An Inconvenient truth” came out in 2006. This film raised international public awareness of climate change and reenergizing the environmental movement. A former U.S Vice president Al Gore campaigned to educate citizens about global warming through a simp...