Illustrative Essay The Apple store may have some expensive products; however they have some of the best customer service you can buy. When buying our new, much needed, MacBook, we went to the Apple store to pick it up and look around. Between the friendly staff, to the great layout, we had a great time at the Apple store in Raleigh. Apple makes some of the most amazing products on the market. However no one really talks about their stores. My wife and I decided to take a look at the store itself. After buying her a new MacBook online to update her old one, and give me a new means of programming, we went to go and pick it up from the store. The first impressions of the store was how clean the outside looked. With a brushed aluminum sign above the store, and the clean white walls clearly visible outside, this store was amazing to look at. The windows were seemingly spotless, and the black and white iPads on the stand in the windows added a nice touch. There were small lights dancing around the window spelling words of advertisements and changing color. It was simply one of the coo...
Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...
Once this was determined, we concluded that we wanted to analyze a visual artifact with a producer of home goods that would be aimed at men and women equally. We decided on Home Depot as this store is viewed as being a men’s store, yet sells some products that would be marketed towards women. Home Depot sells a variety of items ranging from lumber, appliances, plants, hardware, tools, lawn mowers, paint and even outdoor furniture. We focused our research on Home Depot commercials. We selected four very different commercials and each analyzed them.
When the lift doors opened at the sixth floor, a wave of dim light and buzzing voices greeted me. It was as if I'd taken the lift to a dark movie from the 70s. Facing me was the entrance to a supermarket selling all types of candy, weird foods, and random home items. Wondering what about the market attracted so many eyeballs and footfalls, I began walking around the floor, and then from floor to floor, observing the many stylistic and curious shops.
Apple has garnered a competitive advantage through all aspects of the supply chain. On the production front, Apple has made many high-priced
Best Buy has grown steadily and improved its business and customer’s experience in many ways throughout its journey from 1966 until 2011. The company’s main objective is to focus on making the customers visit to the store as pleasant and as informative as possible. The company is on its steady path of revolution and innovation by implementing customer driven and technology powered strategies. When any new business is setup, it faces its preliminary phase challenges and so has Best Buy but now the business is booming in the world of technology. It’s well known to be a one stop shop for all technological needs.
Apple is a large multinational corporation with a well-known reputation as the world’s second-largest information technology company. They are one of the top 10 American companies and one of the most valuable brands in the world. Apple has several different suppliers throughout the world that they partner with for their supply chain. As a well-known company, you might think that they are cautious about who they choose to do business with.
S.H. Kress achieved a unique architectural distinction in both defining a brand identity while simultaneously fitting in with the five-and-dime market and the local main street character of each town. He was a pioneer in creating company brand identity through a “signature storefront”. He viewed his buildings as an advertisement and each store had some components that were standardized, reflecting the popular assembly line approach at that time, while other components varied based on the location to fit within each town culture.
Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
Best Buy has a unique perspective on their business and technology because they pride themselves in educating customers. As Spenner and Freeman (2012) mentions, customers want simplicity and need to be able to make informed decisions. By educating customers about the products and teaching them how to use it, Best Buy could actually increase the chances of the customer buying the product because they are confident in it and Best Buy. This is how Best Buy practices business now. Building on this is the fact that employees are paid hourly instead of based on commission so the employees don’t have to make hard sales, which can be a negative for many customers. Centricity, Best Buy’s tailoring of their stores for targeted customers, is a great concept as well (Chandrasekhar, 2009). It allows the biggest profit generating customers to feel comfortable and encourages spending through a more relaxed environment.
In the releasing of our new product we will need to exercise precise and careful observation of all incoming feedback channels. We will need to respond responsibly to any negative responses or defects that may occur. We plan on taking the information we receive and use it to improve our current and future products. We will need to also observe and actively participate in our factories supply chain management activities and operations. By instituting the correct decisions and observation methods regarding our evaluation and control of our new Mac computer and manufacturing factories we feel that Apple will be able to reach new heights.
Apple believes in innovation and focused on delivering differentiated products to its customers. With innovation and technology, it is able to produce advanced products. With the new technological advancement, company is able to focus on customization of products, thus creating differentiation. (Michael Porter,
What is product? Product can be anything, tangible and intangible. Product is anything that the company can offer to the consumer. Apple’s products are the best of service in the market. From computer to smartphone to tablet computer, today customer believe that if they get the apple product. Even that price is high also worth it. Apple products are usually high quality, so in some case that is the best of available device for customer. However, it is not perfect, many customers leave for a series of problems, so they deeply hurt.
Apple will need to continue to re-engineer they’re products as a continuous process to improve its effectiveness and efficiency. Apple must forecast and continue to re-define its effectiveness and its efficiency toward its products. Apple will re-examine their products as time continues to move and make sure they follow through with the social changes that come about. This will help with this process and it will make sure that the customer’s that lie ahead will be stealing to purchase Apple products. The local Charter school decided to allow students to purchase MAC book a few years ago when just coming on the market. I had a compact computer that I’ve had for years but when comparing and seeing all the advantages that the MAC had to offer I preferred to use the Mac computer instead.
The coffee shop I decided to do my observation was the well known Starbucks just a couple blocks away. The reason I chose this coffee shop was because of it 's style inside, it attracted me. For example, one side of the wall has a glass top, and the lower part of the wall, made of wood and painted in a bright red color, which was one thing that attracted me and stood out. Outside of the shop people can actually see through the glass wall and get to see what’s happening inside of the coffeeshop. By the entrance you see these two red ceiling lamps which were shaped in a flower bud and these two tall green plants. Once you were in, on the right of the shop there was a counter with food and things to put in your drinks such as milk, sugar, chocolate, etc and the colors and how the food was displayed and served was appealing to my eyes. Behind that counter there was a long table with different electronic devices plugged into the wall. On the middle of the those there is a fridge just for ice and when I turned to the other side and I noticed a big menu on the wall. Further more into the shop, there was an area filled with tables, chairs, and sofas. The tables were in different shapes, one was round and the others rectangular, also there was four bamboo baskets and I looked around and noticed that the walls in that area were decorated with paintings.
Buying a personal computer can be as difficult as buying a car. No matter how