Hyundai Show Ethos

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Recommended: Pathos in advertisement

. Using rhetorical appeals of ethos and pathos, Hyundai released a commercial featuring the latest model of their Genesis line of vehicles. They depicted a father as played by celebrity Kevin Hart, following and tracking his daughter throughout the night on her first date. Using the “find my car” option, Kevin was able to locate his daughter and her date from initially a movie theater, onwards to a carnival, then to a cliff overlooking the city where the date on each occasion would try to make advances towards the daughter only to be thwarted by the father seemingly appearing out of nowhere to discourage the date from any such advances. The commercial shows ethos by featuring Kevin Hart, using their product and its features. Kevin Hart’s character

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