Ethos And Pathos Examples

Car commercials are made to convince the audience to buy their car because it is the best, or so they think. They do this by using different modes of persuasion; two examples of this are ethos and pathos. Ethos and pathos are methods used to persuade the audience into believing something that you want them to. Ethos is the ethical appeal that focuses on the author's credibility. It makes sure the audience believes something that an expert or character is saying about the product. Pathos, on the other side, is the emotional appeal that focuses on attracting the audience’s emotions. It makes the audience feel a certain way after watching the commercial. One example of ethos car commercial is “2015 Kia K900 Luxury Car – LeBron James Commercial – NBA Partnership – Valet” and “2014 Subaru Forester TV Commercial Daughter” car commercial for pathos.

The “2015 Kia K900 Luxury Car – LeBron James Commercial – NBA Partnership – Valet” commercial introduces their car by showing the brand new Kia drive up, having the valet parking guy open the back seat door and him looking at the interior of the car.

Lebron James then gets off the car wearing a lavishing tuxedo with sunglasses and hands the valet parking guy the keys to park the car. Lastly, the commercial shows plenty of people cheering for Lebron as he walks through the red carpet. The commercial is effective because it shows audience the luxurious exterior and interior of the car. It was also memorable because it shows one of the most famous basketball player drive the car, which makes the audience remember it and want the car even more. This commercial is ethos because most people believe almost anything famous people say. For example, they think that Lebron James actually likes the Kia car because he was driving it, however, he got paid to be in that

commercial.
The “2014 Subaru Forester TV Commercial Daughter” commercial introduces their car by having a mother talk about her daughter's phases that occurred in that car and growing up. The commercial shows the daughter as a little baby saying her first word in the car, as a toddler that seeing her first day of school, and as a teenager sitting in the front seat of the car. The commercial is effective because it is showing how the car lasted very long through all her daughters phases, which makes the audience want the car. It was also memorable because it makes the audience either remember their children growing up or think about what it will feel like if they had children and were watching them grow up as well. This commercial is pathos because most people get emotional when seeing a commercial that they can relate to. For example, this commercial shows a proud mother talking about watching her little girl grow up and sit in the front seat of the car.
Ethos and pathos are the best methods used to persuade the audience into believing something that you want them to. Mostly all car commercials use those methods to get the audience to like and remember the commercial in order for them to go buy their car. I enjoyed both car commercials using ethos and pathos. They are very memorable and can connect to the audience in its own special way.