Group which is a leading supplier of engine, transmission and suspension parts, assemblies and systems with operations in India, Germany, UK and USA. The group is amongst the largest manufacturer of flywheel ring gears in the world and one of the
leading manufacturers of piston connecting rod modules and gear shifter forks in India.
The group is also one of the largest manufacturers of small and medium sized steel forgings and the second largest forgings manufacturer in India.
THE AMTEK GROUP is divided into four companies:
■ Amtek Auto is the flagship company of the group
■ Amtek India Ltd is engaged in the manufacture of gear shifter forks and yokes
■ Amtek Siccardi is the group's joint-venture with Ateliers de Siccardi (France) and is engaged in the manufacture of machined crankshafts, steering knuckles and flywheel
housings for LCVs and farm tractors
■ Benda Amtek is a joint-venture with Benda Kogyo (Japan) in the field of flywheel ring gears and flywheel assemblies. Most other automotive activities of the group are structured under the flagship company Amtek Auto. The recently acquired companies
- Ahmednagar Forgings in India, Smith Jones Inc in USA and GWK Group in UK (with its two subsidiaries) are all subsidiaries of Amtek Auto. The second acquisition in UK by Amtek was of Lloyds Brierly Hill, which operates under Benda Amtek as Lloyds' (Brierly Hill) business of ring gears and inertial gears complements Benda
Amtek's business.
During the last two years, Amtek Group has grown by making acquisitions. The company's acquisitions in Germany, UK and USA have increased its global presence tremendously. The consolidation of Benda Amtek's business through acquisitions of Smith Jones Inc. in USA and Lloyds (Brierly Hill) in UK, has made Amtek Group the
largest manufacturer of flywheel ring gears in the world. Amtek Group OEM customers in India include Ashok Leyland, Bajaj Auto, DaimlerChrysler, Fiat, Ford, Hero Honda, Honda, Hyundai, Mahindra & Mahindra, Maruti Udyog, Tata Motors and Yamaha and supplier customers include GKN, Carraro and Rico. The group's international customers include Benda Kogyo, BMW, Case-New Holland, Ford, GM, John Deere, Mitsubishi, Renault and Tesma.
Corporate Startegy
AMTEK AUTO STARTED with a clear strategy to acquire companies with strong customers in developed markets and those with strong manufacturing base in the domestic market. Amtek has focussed on growing its expertise in specific components then vertically integrating and expanding their production capacities. Its focus on value added and machined components now accounts for more than 67% of its sales.
CAH manufactures and markets surface automotive hoists in North America. The company has successfully positioned its product as a superior offering and used extensive personal selling to promote and serve the product. Its strengths lie first in its superior product and the extensive product line. Additionally, CAH has design expertise and possesses four patents including one for the key safety feature. Second, CAH's sales force is essential to CAH's success. The sales force focuses on serving large ¡°direct¡± accounts and has been able to get approval from them. It established a distributor network across North America and has generated about 25% of annual unit sales. Finally, CAH's prominent reputation allows it to charge a premium when its competitors are mainly competing on price.
The company's mission is to produce best motorcycle accessories in the world through innovative designing and high quality manufacturing with a customer oriented approach.
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This project involves dissembling a gearbox, analysing the material that it has been manufactured from and how these materials were manufactured. Designed by Bonfiglioli, this project will be dissembling their worm drive gearbox.
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- Work in mentions of floor mats and automatic transmission parts (for internal linking purposes)
Within this essay, I will discuss Toyota’s generic strategies, which include cost leadership and differentiation. I will then discuss their diversification strategies, in which they have ventured outside of the automotive
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We knew that after long-term use, one of the smaller gears in the gearboxes could break and we had to replace the gears with fresh ones. For the competitions, we had a spare gearbox ready for a quick change, just in case we needed it. But in the lab, it had taken a team of ten people three hours to replace two