Men-Women and Japanese-American Intercultural Communication - Analysis of the Mitsubishi Case

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Men-Women and Japanese-American Intercultural Communication - Analysis of the Mitsubishi Case

Introduction

It was my first day in high school. Standing alone in the middle of the play ground looking for anyone I know or can talk to, my eyes was searching all over the place. A pretty blond girl standing alone was a scene that, for sure, attracted my attention then. The moment my eyes saw her, my mind started thinking of ways to talk to her. After some time wasted thinking, I saw a girl I know approaching the blond. Not willing to waste such opportunity, I marched forward toward them. We had a nice chat through which I got to know the blond girl. She turned out to be a very nice and friendly French girl who just arrived to Egypt few days ago. Not being able to forget her for the rest of the day even before I sleep, I kept thinking how I would ask her out the next day. After long night hours, morning finally came and I was off to school. Although I though the lines I would open my conversation with her many times, I kept hesitating whether to approach her or not when I saw her the next morning. To my surprise, the moment she saw me, she actually called on me, walked towards me saying hi while giving me a kiss on the cheek. With this, I understood that she actually likes me too and she wouldn’t reject my invitation for going out together. However, I was astonished when she replied “I have a boyfriend”. That was just confusing. To me, the kiss on the cheek was a clear message that I adore you. It was only years later that I understood that for the French, a kiss on the cheek is just saying hi. This kiss just meant totally different things for both of us.

Unfortunately, this intercultural miscommunication does not only happen in personal relationships; it also occurs in many international deals with millions of dollars on stack. One such example is the famous case of Mitsubishi Motor Manufacturing in America. In this paper, I will try to analyze the Mitsubishi case as a consequence of intercultural miscommunication between American men and American women cultures, and the Japanese and American cultures.

Mitsubishi Case Summary

Mitsubishi Motor Manufacturing of America (MMMA) started in 1985 as a $500 million 50-50 joint venture, called Diamond-Star, between Chrysler Corporation of the United States and Mitsubishi Motors Corporation (MMC) ...

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