Bajaj Auto Finance Case Study

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2.INTRODUCTION The lifestyle of people across the world is developing rapidly. As there is a growing concern for people about the lifestyle and way of living, the scope for the microfinance industry is also at a growing pace. A large number of people across the world prefer finance for the purpose of purchase of consumer durables as well as lifestyle products. As the credit card EMI options are more expensive, people prefer NBFCs for the purpose of consumer durable loans. The project done in bajaj finserv explains the role of NBFCs in the consumer durable loans and the procedure undertaken in order to disburse the consumer durable loans.
2.1 INDUSTRY OVERVIEW The companies that provide financial service to the commercial as well …show more content…

In the early stage, Bajaj Auto Finance was promoted by Bajaj Auto and Bajaj Auto Holdings. The groups flagship company, Bajaj auto is the fourth largest two wheeler and three wheeler manufacturers in the world. Bajaj Auto Holdings basically was an investment company. Later in 2010 the company was renamed as Bajaj Finance Limited. Bajaj Finserv is a part of Bajaj Holdings and investment LTD. Bajaj Finserv is an Indian financial service company which focus on asset management, lending, insurance and wealth management. The company now employs over 20000 employees and have a nationwide presence with 1400 branches across the country. Currently, the company is engaged in consumer finance business, general insurance and life insurance businesses. The organisation also focuses on providing various financial services across the country in the future. Apart from the financial services, the company is also active in wind energy …show more content…

He has a rich experience over 20 years in distributing Financial Services and consumer durables. He has joined Bajaj from American Express, were he worked in various positions in their personal loans and consumer card business for over 9 years. He deals with the unsecured business and personal loans of Bajaj Finserv Lending. Ashish Panchal is the Business Head in Credit Cards of Bajaj Finserv Lending. He has got a rich experience of 13 years and varied work experience across manufacturing, FMCG and Retail Banking in large multi- national organisations across credit cards, secured and unsecured assets as well as liabilities. He joined the company from Barclays and would be responsible for launching credit card business. Devang Mody is the Business Head of Sales Finance in Bajaj Finserv Lending. He is a chartered accountant by profession and brings in a rich experience of 15 years of experience in consulting and financial services. He has joined Bajaj Finserv Lending from AIG, where he worked as Vice President – Business Development and CRM for the consumer finance business. He has worked with GE money for around 8 years before

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