Essay On Pak Suzuki

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“REPORT ON SUZUKI PAKISTAN”

Introduction of Suzuki Pakistan

Pak Suzuki Motors Company Ltd. is known for assembling and distributing Suzuki Japan's automobiles in Pakistan. It has captured the market of Pakistan very quickly because of its low cost strategy. In 1983 the firm was built as an alliance with PAK and Suzuki. Initially Suzuki has almost 25% of the common stocks and they have expanded it rapidly and own 73.09%. Despite it accumulates a far reaching variety of Suzuki vehicles and has target to produce 150, 000 vehicles for every year. Pak Suzuki has the best distribution channel in Pakistan integrated with CRM software.
Our Vision
 To be Excellent all around.
Our Mission

 To provide automobile of international quality at competitive price.

These are the Mission and Vision Statement of Pak Suzuki Motors Company Ltd, and they generally need to upgrade the abilities and skills of their employees through training and providing them the sense of cooperation and participation.
Product line
Suzuki offers many products such as motorcycles, Automobiles, Heavy bikes, outboard motors but in the domain of Automobiles Suzuki have products such as WAGONR, SWIFT, LIANA, CULTUS, MEHRAN, APV imported, JIMNY imported Bolan, CARGO VAN & RAVI PICKUP.
Corporate strategy of Suzuki
The main reason because of the Suzuki was built on was of a responsible corporate citizenship and managing and ensuring the environmental safety and occupational health matters as it is a core component of Suzuki motors. To fulfil this responsibility Suzuki motors focuses on some components which are:
1. To fulfill top quality of product which meet the satisfaction of our customer
2. We believe in doing operations with compliance with safe environment.
3. ...

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... is a good product but the issue lies with its poor resale market. As Pak Suzuki is a giant company but it has promoted its Motorcycles more than its cars. There are not sufficient promotions for the cars through television, pamphlets, pan flexes etc. The infrastructure of Pak Suzuki showrooms is quite impressive but the flaw is that the labor was not in proper dress code at the Pak Suzuki showroom at Rohri Bypass. The dealing with customers at Suzuki is well planned but the processes of documentation during transaction are too slow at Pak Suzuki situated at Rohri Bypass, this happens due to untrained labor working at Pak Suzuki Rohri Bypass. The lower staff also has behavioral issues, because they do not know how to behave with customers. Therefore, there is a need for effective training programs for employees to improve their efficiency and work processes.

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