Want to be thinner in thirty days? According to Peoples Magazine published March 9, 2015, Hydroxycut seems to do amazing things for all (159). The ad for Hydroxycut shows that it can make one feel more confident than ever. Hydroxycut is a dietary supplement and is marketed to provide weight loss. Jennifer, the model for this ad, has before and after pictures of her weight loss. It took eighteen weeks to lose forty pounds. The advertisement for Hydroxycut evokes the emotion of confidence through its included text, focal point, and colors. Has someone ever caught a glimpse of something and had to do a double-take? If not, Hydroxycut will make someone want to take a double take. In this ad for Hydroxycut, the focal point is very clear. While looking through Peoples magazine, this ad will catch the eye of the reader. The ad shows before and after pictures from Jennifer using Hydroxycut. By the advertisement, this draws people in to want to take this weight loss supplement to look the way she looks in the red dress. The reason why they chose the colors they did is to make the weight loss stand out. The red dress is what grabs the attention of people when they first …show more content…
People magazine pulls the attraction of females from teens to middle-aged women. This type of magazine contains information about celebrities and their lives. For this ad of Hydroxycut, it seems to be targeted to women. In this ad, “Jennifer used the key ingredients in Pro clinical Hydroxycut with diet and exercise and was remunerated. People in twelve to eight-week studies using key ingredients and a calorie-reduced diet lost 20.94 lbs. and 16.50 lbs” (159). This seems to be targeted to women because men are usually the ones to go to the gym way more and woman tend to take the easy way out. In the advertisement only a female is presented and no males. With no males being presented its main focus is on
After watching the thirty-second commercial about Lipozene, I saw that it automatically appeals to people who are trying to lose weight and looking for a dietary supplement. The main reason it gets the attention of consumers is because of the weight loss claims. The audience would be people who are trying to lose weight and who want to lose weight fast because it is just a pill. Not only that but also some consumers think it is a good idea to purchase the product
This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and
Imagine that it is a Friday night and you are up having a little midnight snack and watching some television. Feeling guilty for eating at such a late hour, you begin to flip through the stations when something catches your eye. It is an infomercial, and usually you just flip right through these, but for odd some reason you decide to watch this one. How could you possibly resist not watching? The commercial begins by showing gorgeous blondes in bikinis, and buff studs in speedos stuffing their faces with hamburgers, pizza, chips and everything that you know should not be eaten in quantity (if at all)! The amazing thing is that these “people” all have society’s ideal bodies. They are toned, tan, and thin in all of the right places. The commercial proceeds to boast how these women and men never exercise. They don’t need to because they take Enforma’s Exercise in a Bottle! Well now they have gotten your attention--look great, eat what you want and never exercise? It sounds way too good to be true! This is what miracle product, Exercise in a Bottle, will promise its potential buyers. But the questions, how does it work, what are they and how do its ingredients work, does it work, and are there any side effects are all key questions to be explored before taking Exercise in a Bottle. After I saw the commercial one night when I was up late snacking with my best friend, I admit that I was definitely tempted to pick up the phone and place an order. I even came close to falling into all of the hype and excitement surrounding this new product when I began my research, but after seeing a more scientific approach to the product, I have changed my mind.
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
Jessica Simpson’s weight watchers advertisement depicts a woman’s woman. By using a celebrity with many accomplishments, the ad shows that even incredible women can benefit from using this product. The ad starts out with Jessica Simpson mentioning that she has had two children and that she loves her body no matter what, but that even then she likes her body better now (after using weight watchers’ diet). Though most women cannot relate to her as a celebrity, many can relate to her as a mother, and even more can relate to wanting to feel thinner which in our society is equated to being attractive. Jessica Simpson says that she loves her body, but then says that she does like her slimmer shape, and sort of suggest to the viewer feel like their
The ad not show his women just going to the grocery store or just lugging around in the house. This women had responsibilities to fulfilled while struggling with depression, she had family to take care of. In the center of each scene there is her “friend” the “magic” pill who is not so magic, and the alphabet letter “A” for Abilify. These too are with her everyday all day , being impressed so much as are clearly being highlighted like her heart and lungs... she can't live without them.When the woman is talking with her doctor is “ah-ha” moment, a sense of relieved that she finally has a solution to end her problems. Throughout the video one of the more scenes as far as the transformation is heavily seen. You see a struggled women life at first is in complete turmoil. As someone watching the ad you can distributedly see the change in mood thoughts and behavior of this woman. The color of her clothes while just on the antidepressant are dull colors such as purple and orange,“The terms most frequently associated with depression are “blue” “low” “sad” “ ”guilty” “hopeless”, “worth-less” “irritable” and “depressed”.. Her mood changes the color of the shift change from dull to bright colors then the next scene takes you to her work place with the same miserable attitude she is sitting alone, isolated herself at the
Of all those who desire to have a great body (basically everyone), an even greater majority of these people would like to achieve this with as little effort as possible. Face it, it takes discipline and dedication to mold your body to this ideal shape, but who has either one of these virtues, let alone in combination? Recent developments in the biotechnological industry boast claims that there is now a way to lose weight, gain that perfect figure we all desire, and do it all with the simple drop of a pill into our bodies. These new weight-loss products are being advertised to shed “60 pounds in four weeks!” or some other, up until this point in time, ridiculous amount of weight in such a short time. What is the secret ingredient that these companies are using to make these pills? Are their claims legit or is this one big hoax to scam innocent people by taking advantage of a basic human weakness, the desire to be physically fit with little or no effort? The answers to these questions can be answered by asking yet another question, “What is ephedra?”
Some people do not know all that much about exercise and dieting. They do not know healthy ways to eat, and they don’t realize that one can’t get the “Perfect Body” in just a few days. These people are possibly victims of Fitness Myths. “In 2002, the Federal Trade Commission released a report that shared a review of 300 weight-loss ads promoting 218 different products. They found the rampant use of false or misleading claims” (FTC, 2003) Misleading fitness products can be particularly damaging. If one is mislead into purchasing a product and the product doesn’t work as it was advertised, not only have you wasted your money, but also the product may have physically hurt your body. FTC chairman Timothy Muris talks about the advertising and promotion tactics of the fitness industry “ads that make claims and promises that are clearly implausible and patently false run in all forms of media, with the notable exception of network TV” (FTC, 2003). Misleading advertisements are common among all forms of media. Although TV commercials may be more powerful in their persuasion, an obvious reason for this is that TV advertisements show more misleading commercials. A technique frequently used in commercials to make them seem credible is that “many deceptive ads run in highly respected publications and they are perceived to be credible”(FTC, 2003). Therefore if the TV program you are watching, while the commercial is being played, seems credible, consumers tend to believe that the products advertised during the episode are also trustworthy.
To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
If you have ever considered losing weight, you have probably heard of the various kinds of diet pills available. Diet pills claim to "melt away the fat." They sound like the perfect solution to shed a few pounds, but research tells a different story. Diet pills became popular in 1996. The most common ingredients were Redux and fenfluramin/phentermine, which posed as appetite suppressants. The pills seemed to suck up the fat, and people were losing anywhere between 25-50 pounds in months. The FDA no longer approves the use of Redux or fen/phen, but new ingredients have made diet pills just as popular. An herb called ephedra is currently the most common substance in diet pills. Ephedra is still available for over the counter distribution, but the FDA is researching the side effects. Many cases of heart diseases and strokes have been linked to the herb. The use of diet pills is not recommended, but the advice does not stop many Americans. Diet pills are dangerous and should not be taken. The pills should be avoided because they do not provide a safe or effective way to lose weight, cause heart valve disease and other complications, and are used as a replacement for physical activity.
The intended audience are obviously men—specifically young men. By using young women, the commercial manipulates the male audiences with the idea that if they buy the Axe Excite
... about the practical and useful ways to lose weight rather than believing all the words mentioned in advertisements.
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the
Every day people are becoming more and more concerned with their health and their appearance. Thanks to scientific research there are many remedies to improve the human body. As far as weight loss there is exercise, diets, pills, and different surgical procedures. Diet pills have become a very popular supplement to assist in weight loss, but with diet pills come many questions; are they safe, do they really work, and mainly if they are a good product or not. In order to know whether or not something a quality product, is to know how it works. The ingredients are very important and unfortunately not every diet pill has the same ingredients. There are multiple types of pills, with different effects, and conditions. There are three popular types of pills. There are appetite suppressors, metabolism regulators, and fat absorbing pills. Combining these effects into one pill with the correct usage creates positive results.
A supplement that is progressively becoming more popular in the United States are diet Pills. The purpose of consuming these pills is to help individuals lose weight in a easy manner. Diet pills come in many different variations that contributes to certain tasks in the body. Diet pills alone can have a dangerous effect on the body let alone being knowledgeable in knowing what diet pills are best for your body is very important. People who are consuming or looking into consuming diet pills often forget to look further into the product due to desperation. Everyone already knows that the best way to lose weight is by exercising and eating healthy; but since people are not taking that into consideration, it’s best to believe they are to the point