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Depression causes and effects
Psychological causes and effects of depression pdf
Some causes and effects of depression
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Just how serious is depression? Should it be as innocent as a cartoon? Many Americans battle with depression day to day. The ad is Abilify is a well-known drug commercial partially because of the animated talking pill and the serious and fatal side effects associated with this drug. This ad is ironic because it uses animation to water-down the life threatening side effects, which are revealed. Depression used to be a taboo subject it was a “ hush-hush” topic that no one talked about because it is seemly embarrassing. In fact mental disorders in general are is a topic that like to “tip toe” over and the ad Abilify sheds light to this controversial topic. Otsuka America Pharmaceutical commercial ad “Abilify”. This ad functions an oxymoron, …show more content…
The ad not show his women just going to the grocery store or just lugging around in the house. This women had responsibilities to fulfilled while struggling with depression, she had family to take care of. In the center of each scene there is her “friend” the “magic” pill who is not so magic, and the alphabet letter “A” for Abilify. These too are with her everyday all day , being impressed so much as are clearly being highlighted like her heart and lungs... she can't live without them.When the woman is talking with her doctor is “ah-ha” moment, a sense of relieved that she finally has a solution to end her problems. Throughout the video one of the more scenes as far as the transformation is heavily seen. You see a struggled women life at first is in complete turmoil. As someone watching the ad you can distributedly see the change in mood thoughts and behavior of this woman. The color of her clothes while just on the antidepressant are dull colors such as purple and orange,“The terms most frequently associated with depression are “blue” “low” “sad” “ ”guilty” “hopeless”, “worth-less” “irritable” and “depressed”.. Her mood changes the color of the shift change from dull to bright colors then the next scene takes you to her work place with the same miserable attitude she is sitting alone, isolated herself at the
Different shots of some men picking up a woman at a wedding appear, and then the commercial shows a man free weight lifting two ladies instead of weighted plates. The narrator then states that Advil works “faster, stronger, and longer” than any of its competitors. Each quoted word gets slammed on to the screen as the narrator builds emphasis to form his point. To win support and belief, the narrator says that Advil is the number one choice in the world for pain. Then the commercial concludes with a five second summary of each example it uses to refresh the audience of what Advil can do for its consumers.
It is clear that most DTC advertisements in the pharmaceutical industry easily approach consumers and inject distorted information about drugs into them. DTC advertisements provide clarity in product performance claims, with less reliance on implied benefits (Beltramini 574). Furthermore, DTC advertisements have made a huge impact on public consciousness with constant exposure to their consumers and sell less effective drugs (Lurie 445). Consumers do not recognize the danger of ineffective drugs due to the embellishment of the marketing strategy. Zelnorm, a drug for women with irritable bowel syndrome, is an example of how a highly visible television advertising campaign makes this less effective drug popular. From a pharmaceutical company’s analysis, while 0.1 percent of patients treated with the drug had a heart attack, chest pain, or a stroke and one died, patients taking a placebo had 0.01 percent of these symptoms and none died. Despite inefficiency of the drug, it became a popular treatment for irritable bowel syndrome because of television advertisement campaign; it displays attractive young women whose bellies are inscribed with the catchphrase, "I feel better" (Shuchman 2239). The reason that ineffective drugs, such as Zelnorm, became popular is because most people who have not enough knowledge to evaluate drugs
Within my group’s pro-Adderall campaign, we promoted adderall use among high school students who were struggling with a relatively poor attention span, inability to focus, and were thus unproductive in their schoolwork. We created a video commercial that follows the same tactics pharmaceutical advertisements used, described in Dumit’s Drugs for Life. Dumit emphasized how ambiguous pharmaceutical ads were in order to reach a broader audience, and reinforced that all people experienced the stated symptoms to some extent. The companies only needed a small fraction of the viewers to self-diagnose themselves and purchase the product. Likewise, we targeted students that were experiencing heavier workloads coming into high school, and understood that the majority would struggle in maintaining attention throughout long hours of lectures and worksheets. We used this strategy and targeted all students, both a male and female, in the video since in this period in history it would be offensive if we directed the ad specifically towards males, following the stereotype of the “problematic boy”.
In today’s society, a lot of emphasis is placed on administering drugs and medicating people with psychological issues; however, most of these ailments and issues have the ability be treated through the use of talk therapy rather than medication. Americans are particularly guilty of over medicating when it comes to our more common mental health diagnosis such as, ADHD, depression, and anxiety. We as a society expect things to be done at the snap of a finger; in our advancement of science, we have been able to discover ways of offering the results we want quickly, inexpensively, and with little effort. Unfortunately, although the use of medications, also known as psychoactive drugs, occasionally remove the symptoms, but they do little to remove the causes of these mental health issues. In addition, to the lack of solution that the use of psychoactive drugs offer, they can also have unwanted and dangerous side effects. These can include simple physical irritants such as dry mouth and head aches, and can range up to dependency and substance abuse, and in some cases even death. Moreover, there are cases of inappropriate prescribing, where doctors are authorizing the use of medications that don’t work or are not pertinent to the issue the patient is experiencing. Furthermore, some of these doctors are issuing these medications without subjecting the patient to a proper mental health evaluation by a psychological professional.
"Is Depression on the Rise? Increasing Use of Antidepressants in Canada | University of Toronto Magazine." University of Toronto Magazine Is Depression on the Rise Comments. N.p., n.d. Web. 03 Dec. 2013. .
A pharmaceutical company called GlaxoSmithKline was trying to market their antidepressant medication in Japan when there was no interest at the time. However, through a shrewd effort of creating a need for such a substance through what is known as mega marketing, GlaxoSmithKline was able to alter that. What it did first was, it helped reshape the definition of depression in Japan from Utsubyo to Kokoro no Kaze which means a cold of the soul (Watters, 524). This change in terminology reduced the stigma behind having this illness since it was viewed as a cold, which most people contract at some point in their lives. Furthermore, GlaxosmithKline created advertisements promoting the use of their medication and helped to establish news articles that touched upon the serious nature of depression. Not only that, but GlaxoSmithKline helped to translate American books about depression into Japanese in order to continue their mega marketing campaign. Incredulously, the average viewer would not have known how much behind the scenes work GlaxoSmithKline was doing. There was even an advocacy group for depression funded by GlaxoSmithKline (Watters, 525). Not only was the media influenced by GlaxoSmithKline but so was the medical professionals in Japan. So much so that Kalman Applbaum, an anthropologist who gave advice to
... the body feels as the result of any number of reasons. Spreading more information to the public to raise awareness of the detrimental effects of antidepressants is the only way to combat the ongoing problem.
FDA research has shown that tricyclic antidepressants such as Paxil can actually increase the severity of depression and suicidal behavior in teens and young adults. In the shocking expose “Treating the Mentally Ill,” medical journalist Rob Waters warns “Antidepressants including Paxil, Prozac, Zoloft, and Effexor have provoked hostile behavior and thoughts about suicide in a number of teenagers who have been prescribed the drugs. Some of th...
Antidepressant usage has increased all around the world and is used by all ages. Doctors are prescribing more prescriptions, even if the patient does not need the medication. “Antidepressants prescriptions in the UK have increased by 9.6% in 2011, to 46 million prescriptions” (Are Antidepressants overused?). This study took place in the United Kingdom; however, a lot more prescriptions are being prescribed all around the world. The use of antidepressants is increasing to an all time high because doctors do not want to waste time talking about feelings. The psychologist’s just want the patients to feel better quickly so they prescribe antidepressants. Human beings as well as doctors think that prescribing medicat...
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
Act: In the ad, a young woman dances in front of a box of Prozac. She appears to be happy and enjoying life.
GlaxoSmithKline had a hill to climb to change the experience of depression in Japan due to the stark differences in the experience of depression. But, the mega marketing efforts in Japan by GlaxoSmithKline were successful. Particularly, it was successful by using tools that were actually discussed in Gladwell’s work like the Stickiness Factor and The Law of a Few to advance its agenda. The stickiness factor came into play with the terminology of depression. The accepted term in Japan for depression was Ustbuyo which
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product
Depression can affect anyone, being rich, poor, young, old, race, or religion (D-1). Because depression is a medical condition dealing with the functioning of brain chemicals and emotion, that make any person susceptible. Common causes for depression include death, romance divorce, or moving (D-2). Pain is caused from a displeasure from something that is important to the person suffering. Divorce rates are rising, making it no surprise that people are suffering due to a relationship problem. Being overweight can be a degrading trait, especially to teens and young adults because of them importance of appearance (D-3). Obesity in America is becoming more prevalent, therefore making the chance of depression and suicide much higher for many more pe...