Howard Moskowitz Case Study

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While watching and listening to Malcolm Gladwell video about Howard Moskowitz renovating different type of food and drinks made me realized how people like different kinds of stuff in their food. According to, Gladwell you can learn an abounding number of things by studying spaghetti sauce. I believe Gladwell idea was amazing because if it was not for Moskowitz we would be stuck with original things.
Studying spaghetti sauce makes us realize how not everyone has the same taste as others. In this case, he realized that the majority of the people like three different kinds of sauces. With that said, you do not need to have the same old traditional sauce, you need to change it up and invent new flavors or add different ingredients so people can be content. Everyone is not being satisfied with what they like, so if they do not try to make a different type of spaghetti sauce or any other thing they will lose profit. …show more content…

The majority of the people do not know what they want when they go to eat, for example, they do not know if they want to get a burger, cheeseburger, bacon cheeseburger, or what toppings to add. Besides not knowing what they want to order, they prefer to pay more for the things they want. For instance, people would prefer to pay for a Heinz ketchup and not an unbranded ketchup. For the most part, people prefer to spend more money because it would make them happy and give them a better taste. People want to change the menu since they want to pay for what they want. Platonic plates do not satisfy people, so they try to change it up. People always ask to add or take away things from their food. If people were not to do this they would not like to buy certain

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