Hollister Essay

The central focus behind the digital bleeds selected for display was data, primarily how is data shown, used and accessed in the digital city. Data plays an important role in our lives, as numbers and information is central to decision making and communication, so it makes sense the smart city would adapt and find new innovative ways to pass on data to citizens and visitors. In some examples such as the Hollister lcd screens and the ibis price checker, the data has been displayed for the sake of marketing. Hollister, as a clothing brand aimed at younger people with its distinct line of casual, summer style clothing, helps draw attention through its semi-live feed from surf city, la. The visual represents what Hollister stands for, and thus is a vital part of there new marketing to draw in customers, who too want to live the surf city dream by the beach. Another digital ad compaign running in the city is the promotional projection for new Jurassic park film. The logo is currently projected on the Usher Hall, and is the only promotional material to be seen in the physical space for the film. Ibis hotels take a much more practical approach to how they depict data, a simple sign with an

The traditional printed signs also remain at most stops, however they are proven inaccurate by there new digital ally, showing how digital data can make printed data redundant due to the ease and convenience of updating it. Similarly, many inner city car parks now have sensors allowing for signs to indicate to drivers space availability in various popular car parks, helping to reduce congestion and avoid unnecessary tailbacks. As This simple digital solution improves efficiency of the city and its occupants during busy spells, helping the city run as efficiently as