History Of Apple In China

543 Words2 Pages

As of 2008, when Apple was first introduced into China it did not pass over as well as we thought, even though China is a coveted market. Apple’s market share is lower than 8 percent in China for media players, much lower than 1 percent of PC’s or the cell phone market share. Although Apple done really well with the launching of the iPhone in 70 countries, it sad to say that China is not included within those countries. The company has been unsuccessful in landing a deal with any of Chinese carriers. The higher produced, lower ended products do excellent in China, while the luxury brands succeed in Beijing and Shanghai. Most Apple products are far too expensive for China. For example, a MacBook that is available at the Apple store can cost about the same as the average city-based Chinese worker earns in a year and that adds up to about $2,000. It is more than just price and Apple succeeds because customers love the products and the brand. Apple initially demanded a big two-digit percentage of carriers' wireless revenue as a condition for granting its coveted exclusivity deal; acc...

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