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Role of culture in international markets
Role of culture in international markets
Role of culture in international markets
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Google and the Government of China:
A case study in Cross-Cultural Negotiations
Develop a negotiations planning document using the Kellogg format in Exhibit 11
Issue Google Chinese government
Purpose of negotiation Priority: 1 Position: focuses on profit and brand management Priority: 2 Position: technological, economic gaining
Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter Interests: It wants Google to provide its citizens and companies with the access to the very best technology, eventually, an achievement of technological parity with the US. Also, China knows the nation’s economy will be improved by internet access and use.
Level of censorship Priority: 2 Position: doesn’t want to comply with the level of censorship required by China Priority: 1 Position: Requires Google to comply with China’s level of censorship
Interests: The image of Google in the media and among investors will be seriously damaged if it act antithetically to its philosophy of “Don’t’ be evil” It might affect negatively to the future prosperity of the company. Interests: China’s leaders desire to improve their nation’s economy while preserving political stability. They want to censor political discussions to prevent “westernization” of China,
Timing of Google acquiring Chinese domain Priority: 3 Position: Google wants to acquire “.cn” as soon as possible before firms from other countries step in. Priority: 4 Position: China also wants to work with Google, sooner but it is not as much urgent for China
Interests: The sooner it could distance itself from its American roots by adopting “.cn” domain, the sooner it becomes a member of “in-group” in Chinese cul...
... middle of paper ...
... that Yahoo had faced when the information it turned over to the Chinese government was used to sentence people to prison terms.
By complying with the the Chinese government but also having such protection features, Google can enter Chinese market and maximize its profit while minimizing harmful effect by differentiating itself from other companies such as Yahoo and MSN. China, also, will be able achieve economic and technological advantages by working with Google while still controlling public opinion. By restricting Google by censorship, with minimal compromises on some services, China will be able to affirm its status as an independent actor in the global marketplace as well.
Work Cited:
James S. O’Rourke IV, Brynn Harris, Allison Ogilvy: Google in China: government censorship and corporate reputation Journal of Business Strategy Vol. 28 NO. 2 2007
Since the internet's inception in China, regulations have been in place in order to protect “state secrets”. The first such law was the “Safety and Protection Regulations for Computer Information Systems”1 put into place in 1994. This law opened the door for monitoring of Internet usage for criminal and other activities. In 1997, the “Computer Information Network and Internet Security, Protection and Management Regulations” strengthened the monitoring by requiring all Internet Service Providers in China to turn over monthly Internet traffic data to government’s Public Security Bureau. The new millennium ushe...
Deva, Surya. “Corporate Complicity in Internet Censorship in China: Who Cares for the Global Compact or the Global Online Freedom Act?” The George Washington International Law Review. Washington, DC: The George Washington Intl Law Review. 2007. Web. 31 Jan., 2011.
The article also give snap shot of the foreign companies who misjudge the Chinese culture, competition, size the market, and some other factors, have been badly affected by investing in china.
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70 percent of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm’s behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google’s Chinese search engine, the company complied with China’s censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights activists who accused Google of betraying its adopted ethical standards by ignoring the essence of freedom of expression and information access. As a result, Google faced a dilemma involving the clash between law and ethics. In the subsequent years, Google reacted to the dilemma by changing its rhetoric strategies in efforts to respond to the changing needs.
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
The government in china is very concerned with limiting the freedom of expression for it's citizens in all possible ways. Let's examine first the reason why censorship is such an important aspect for the Chinese government. According to the book “A Short History of China” by Gordon Kerr when the renaissance took place in Europe from the 14th through the 17th century it changed people's view in many different ways because it was “a period of exploration, discovery and advancement in almost every field”(Gordon Kerr 87); it was a rebirth of the ancient traditions. Mean...
The first and more important implication was downsizing the workforce trying to keep the most skilled workers and relocate them in the areas of need. Some of the threats for Google were trying to keep up with the competition, which it was aggressive. Many companies were trying to the same road of connecting people with information on the web. The biggest competitor for Google was Microsoft Corporation with its search engine Yahoo. Moreover, other companies were competing against Google from start-ups to well formed companies that were trying to develop search technologies. Also, had high competition in the advertising area where pay for performance was a great way to acquire new customers. However, the best service that Google launched was the language service offering fifty foreign
As of the year 2010, Google battle with the Chinese government over Internet censorship has drawn increased international attention to media system in the country. The conflict between Google and Chinese government is mainly because of the different media systems that serve in the United States and China. Basically, the media system consists of different types of communications media, such as television, Newspapers, Internet, books and other new media (Ipad, smartphones). Chinese media system differs from that of the United States is up to the very different regimes and social conditions that can be analyzed in four aspects: Ownership and national culture of media, laws and regulations, attitude towards foreign media.
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
This report will describe the history of government regulations and FTC. How that applied to Google search and personal privacy. The changes made from the settlement between Google and the FTC, the difference Google's practices and policies from before the settlement and after the settlement, and the current demands and expectations from current and vocal Google users. The report will also draw a conclusion from the findings and will determine if additional regulations are needed or if the regulations currently in place are sufficient.
Thornton, P., (ed.) (2010), ‘Censorship and Surveillance in Chinese Cyberspace: Beyond the Great Firewall’ In Gries, P. H., and Rosen, S., (eds) Chinese Politics (London and New York: Routledge).
China's development is praised by the whole world. Its developments are not only in the economic aspect, but as well in its foreign affairs. Compared with other developed countries, China is a relatively young country. It began constructing itself in 1949. After 30 years of growth, company ownership had experienced unprecedented changes. Entirely, non-state-owned companies can now be more involved in sectors that used to be monopolized by state-owned companies.
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” From the beginning, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
China is one of the main viable candidates as this century’s new world power. Today, it maintains a strong economic stance within the international market, and is expanding at a rapid pace. The United States cannot maintain its position as hegemon for the rest of humanity; just as how ...