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Hershey foods corporation: bitter times in a sweet place
Hershey's case study
Hershey's case study
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The Hershey Food Corporation is a very successful and quality business. Many products are manufactured by this corporation. Most relating, but not limited to chocolate. The corporation plays a role in deciding where products are produced. Hershey’s has expanded to both Canada and Mexico, which calls for many corporate decisions. There are an amazing amount of products associated with Hershey. These include Jolly Ranchers, Hershey Kisses, Hershey drink mixes, the entire line of Reese’s products as well as good old fashion chocolate bars. These products serve in the candy/snack foods division of sales. Society could do without them... but why would we want to? Hershey’s takes advantage of many different types of advertising. Television commercials and ads are very common. Sponsorships is also another very common way Hershey advertises. Hershey sponsors everything from ice skating shows, to racecars. The Hershey Food Corporation is very competitive so they need this type of advertising. However, the only other major corporation to compete with is Mars. The chocolate industry is diffidently not pure competition. Mars and Hershey’s form an oligopoly. Hershey’s has so many different kind of products that they have a lot of competition. The company has branched out to where they’re not only competing against other chocolates but also for fruit candies, and baking chocolate and chocolate drinks as well. The fact that so many products are offered, extends the corporation to different divisions. Mexico and Canada have manufacturing plants. Seventeen manufacturing plants include Hershey, Pa (Hershey plant, Reese plant, West Hershey plant0, Hazleton, PA, Lancaster, PA, Memphis, Tenn., Naugatuck, Conn., New Brunswick, NJ, Oakedale, CA, Palmyra, PA, Reading, PA, Robinson, Ill., Stuarts Draft, VA, Wheatridge, CO, Dartmouth, Nova Scotia, Montreal, Quebec, Smiths Falls, Ontario, and Guadalajara, Mexico. As successful as Hershey’s is, some factors have influenced set backs for the company. Devaluation in Brazil, Russia’s economic collapse, restructuring in China and the Asian financial crisis. World economics effect the Hershey’s company as well. Another closer to home setback occurred with a pasta divestiture. Evidently they tried a new venture in the pasta industry, but sold it because it just wasn’t making enough money. Mr. Hershey treated his employees exceptionally well, ever since he first opened his business. His personal philosophy revolved around sharing wealth with others and helping who he could. Even in the Great Depression he employed as many people as he could. His business helped support an entire town, built around his factory.
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative.
“His decision to focus on the production of the Hershey milk chocolate bar is now hailed as one of the most important decisions in the history of American business” (Milton Hershey 1). Certain aspects of Milton Hershey’s life are impossible to not take notice of. A simple chocolate bar completely changed the world of business, Milton S. Hershey impacted the world in a huge way.
The Hershey Company is the largest manufacture of chocolate and candy in the United States. The Hershey Company produces and sells a wide variety of sweets, including gluten-free and sugar-free sweets (The Hershey Company). Some famous brands produce by The Hershey Company include, Hershey, Reese’s, York, Kit-Kat, Ice Breakers, Twizzlers, Almond Joy, and Mounds (The Hershey Company). Milton Hershey changed the candy making industry by turning his caramel business into a chocolate industry, caring enough to influence his company to help organizations and individuals, and by remaining successful for over a hundred years.
The videos provided for this subject builds a great understanding on what happens behind the scenes and how the production cycle of chocolates turns deadly for few. The chocolate industry is being accused having legit involvement in human trafficking. The dark side of chocolate is all about big industries getting their coco from South America and Africa industries. However, it is an indirect involvement of Hersheys and all other gigantic brands in trafficking (Child Slavery and the Chocolate Factory, 2007).
Milton Hershey is best known for being the creator of Hershey’s chocolate. However, he has accomplished more than concocting caramels and candies. Mr. Hershey was a philanthropist, someone who has an aspiration to aid people and end social problems. They do so by donating large amounts of their personal fortune to help people or things, somewhat like a charity, but the purpose is for it to last a long time rather than just for a while. Likewise, Milton Hershey was a caring man who sought to make life better for people, whether they be man, woman, or child.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
The Hershey Company has a receivable turnover of 14.17 times when compared to 13.33 times for Tootsie Rolls, as a result, The Hershey Company is able to recover its receivables faster than Tootsie Rolls Company. Because of the higher turnover for The Hershey, the receivable days were at 25.76 for The Hershey compared to 27.39 days for Tootsie Rolls. This means that Hershey has an average sale of 25.76 days stuck in the receivable compared to 27.39 days for Tootsie Rolls. Among both the companies, the data analysis reflects that Hershey has better control over the receivables and more effective management. Overall, based on one year financial data, Hershey is performing better than Tootsie Rolls with higher turnover and lower receivable days.
Milton Hershey was not the type of person that anyone would have viewed as a leader, or shrewd businessman. Being born into a rather poor lower class family, he was not very well educated. The one thing that we do know for sure though, is that leaders are not born, they are made. This is exactly the case of Milton Hershey, and because of his undying determination to succeed, he became one of the greatest success stories of all time.
Kmart was formed in the late 1950's to challenge new forms of discount stores. They are a descendant of an organization Sebastian S. Kresge. The average Kmart store is around 100,000 square feet. In 1987 Kmart was the largest discount retailer in the United States. They currently have 2,223 stores and last year they had over $25 billion in sales which is nearly double that of Wal-Mart. In 1991 they opened their Kmart superstores. The superstore is a 150,000 square feet and is expected to gross $40 to $50 million dollars in revenues. It will also remain open 24 hours a day.
“One must have reasonable optimism. It is the force that makes the world go round.” Milton Hershey is a man who started his own company from scratch. He is the man who created the feel good food everyone uses today, The Hershey Bar. Mr. Hershey’s net worth is $100+ million; his company’s net worth is approximately $4 billion. He was 88 years old when he passed away.
Obviously, one goal of every company is to make a profit. Without a profit, Erickson and his employees would not be able to make as large of a positive social and environmental impact. It is very clear, though, that this company values much more than just profit, which was made apparent when Erickson denied selling the company for $100 million because he wanted to retain the vision and values that he held for the company (183). Erickson’s “ethics and values-based approaches to leadership,” shown through his mixture of authentic and servant leadership, allows Clif Bar Inc. to have a very ethical climate. “Authentic leaders exhibit a consistency between their values, their beliefs, and their actions,” and they also take actions that concentrate on relationships, social responsibilities and performance standards (169). Erickson also practices servant leadership by emphasizing the importance of building community and giving his employees opportunities to grow (171). Erickson has successfully integrated his values with his leadership and his organization, allowing Clif Bar Inc. to have an ethical climate “in which ethical standards and norms have been consistently, clearly, and pervasively communicated throughout the organization and embraced and enforced by organizational leaders
During a "chocolate scare" in the early 1970's when the supply of chocolate went way down and the price went way up Hershey's who uses chocolate as a main ingredient more than Mars does had to cut down on spending in some area of business, so they chose to cut down spending on advertising. Mars saw this as an opportunity to spend more money on advertising and even more importantly M&M/Mars saw an opportunity to knock Hershey's out of the #1 spot. M&M's plan was successful, they used very aggressive marketing and they become the #1 chocolate/candy company in America.
Introduction: Food Inc. is an American documentary film directed by Emmy Award winning film maker Robert Kenner. The film examines corporate farming in the United States. concluding that agribusiness produces food that is unhealthy, in a way that is environmentally harmful and abusive to both animals and employees. It is a powerful tool. startling indictment of industrial food production,revealing truths about what we eat.
From just one restaurant in San Bernadino, California, run by two brothers, McDonald’s has grown to become the best known and most popular fast food restaurant chain in the world.
The aim of this report is to present and critically estimate the market strategies of an international and a local chocolate manufacturer in Austria. The analysis is carried out in three stages – macro-environment (PEST analysis), micro-environment (Porter’s Five Forces Model) and company comparison (SWOT analysis). In the end, recommendations are given for the local brand Wiener Schokolade König.