Hershey Case Study

In the year 1893 a decision was made that changed Americas and now the world’s tastes buds forever. It all began when Milton Hershey decided to coat his caramels with a sweet chocolate he produced. By the nineteen hundreds the newly founded Hershey Company began selling their world famous milk chocolate bars. As of today, The Hershey Company is the top manufacturer of chocolate in North American. As the The Hershey Company has progressed over the years since 1894 and continue introducing new products. Hershey has expanded all over the world and markets in about ninety countries worldwide [Chocolate Products, Recipes, Nutrition Information]. As The Hershey Company grows they stay determined to keep the vision and values that Milton Hershey had when he started the company from the ground up so many years ago.

The man behind the company is Milton S. Hershey. Hershey’s and his incredible story; he went from being in formally educated and almost bankrupt by he was thirty to one of the most successful and wealthiest entrepreneur. He started his career in the candy business with a four year apprenticeship with a candy-maker in Lancaster, Pennsylvania. Next, Hershey wanted to start his own company and from here on it wasn't an easy journey for Hershey; he faced many obstacles during his climb to success. In 1876, he ventured off to Philadelphia to start his own candy business which ultimately failed. After this failure he found himself in Denver working with a confectioner. It was here that Hershey learned how to make the caramels using milk. Afterwards, Hershey decided to give it another go at starting his own business in New York City, but again he attempt ended in failure and he moved back to Lanchester. Here he began selling his car...

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...gy became more advanced, business was booming for the Hershey Company; With new, better, faster, machinery, and new products introduced. “The Hershey Company grew spectacularly in the last 30 years of the 20th century. From $334 million in 1969, the company’s net sales soared to $4.4 billion in 2004 [Hershey's.]”

The Hershey Company has grown and expanded for the past one-hundred and twenty year since it was first founded by Milton Hershey in 1894. The company grows in both products, community, recreation, and passion. Hershey is not and never has been like any normal company. They truly have a passion for what they do and it all started with Milton Hershey.The Hershey Company continues to stay determined in keeping the visions and values that Milton Hershey wanted for his company many years ago and thats why Hershey remains to be “The Sweetest Place on Earth”.