Ben & Jerry’s Homemade Holding Inc., commonly known just as Ben & Jerry’s, produces ice cream, frozen yogurt, and sorbet. Founded in Burlington, Vermont in 1978, the company is a subunit of the Unilever mega-company. Founders Ben Cohen and Jerry Greenfield created the company after completing an ice cream making course at Pennsylvania State University’s Creamery. In May of 1978, with a small investment totaling a little over ten grand, the two business partners opened an ice cream store in Virginia. Two years later, the two took their talents and started packing their ice cream into pints. In 1981, the company became a franchise, opening their second store in Shelburne, Virginia. Today, Ben and Jerry’s locations have expanded across the globe. …show more content…
They use unbleached containers for packaging in addition to their use of renewable energy sources. They are dedicated to remaining energy efficient in a pursuit to reduce their carbon footprint. Ben & Jerry’s passion to help the environment tapes into a whole other group of consumers. Environmentalist, and people who care deeply about our environment in general, can see the strides the company is making to help the environment, persuading his or her choice in the ice cream aisle. While Ben & Jerry’s has multiple strengths, it is also worth noting some of the company’s weakness and how they can combat them. Although their commitment to clean resources draws in consumers, it also losing another group of people, those who do not wish to pay extra price the company must charge to offset clean technology choices. Ben & Jerry’s is one of the more expensive ice cream brands located in a local grocery store. This has direct correlation to their lack of an exceptionally large sale …show more content…
They have the potential to expand upon their already founded transparent social media platform. The company recently took to social media in attempts to generate buzz, in the form of user-generated content regarding their ice cream. By inviting consumers to hashtag Instagram photos with #captureeuphoria, they showed fans and the community how their ice cream can create joy and happiness. All the photos can be seen in an online gallery, Capture Euphoria. Going even further, in an ingenious ploy to create genuine advertising, the company took some of these submitted photographs and created print and billboards
Ben and Jerry’s ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated when compared to South West Airlines. They are of course offering two different things to there customers, South West providing a service where Ben and Jerry’s are providing a product but the way that they go about there daily business in the spirit of treating people a certain way, and setting out to complete a different kind of vision then say a more traditional company would is very similar.
The McDonalds Company has come to the limelight as one of the fast foods outlet causing health problems to the young people. The youngsters have taken the matter to the judiciary to contest for justice. They have also engaged the media which has publicized the company in that respect. Nonetheless, it is not McDonalds Company alone. The writer confesses that he once dealt in that venture and is remorseful about the woes bedeviling McDonalds.
Ben and Jerry's began in 1963 when Ben Cohn and Jerry Greenfield met in a New York middle school gym class. While playing together, neither realized what the future would hold in store and ultimately changed their lives forever. By 1977, Ben and Jerry moved to Burlington, Vermont and enrolled in an ice cream making class at Penn State, which required a tuition fee of only five dollars. After their exceptional performance in the class, the two made a $12,000 initial investment on May 5, 1978 to open their first ice cream shop in Burlington. (1)
Ben & Jerry’s is an American Company that manufactures ice cream, frozen yogurt, and sorbet. It is considered one of the 6 socially responsible companies according to a site called ‘Classy’. Since the 1980s, the business has supported important causes which is targeted towards the production of the ice cream. The company has created the Ben & Jerry’s Foundation for employees to give back to their communities and grant justice programs. ‘The Vermont Dairy Farm Sustainability Project, which was launched in 1999, was used to develop methods that could be used for daily operation while keeping the quality of the ingredients fresh and also keeping the farm a sustainable business. In 1989, the company
The case of Burger King Corporation v. Rudzewicz, 471 U.S. 462, 105 S. Ct. 2174, 85 L. Ed. 2d 528 (1985) addressed the issue of personal jurisdiction and whether or not it violates the Due Process Clause of the Fourteenth Amendment. The plaintiff, Burger King, is a Florida corporation whose principal offices are located in Miami. The defendant, John Rudzewicz, was a resident of Michigan and a principal of a Michigan franchise. Rudzewicz, as a franchisee owner, had been given a license to use Burger King’s name and logo (trademarks) to operate a Burger King in Michigan. The contract between the franchisor and franchisee stated that the franchisor relationship (contract) is under the control of Florida. Other provisions of the contract include required monthly payments of fees and royalties to Miami headquarters, and all major decisions and problems had to be communicated with headquarters. In addition, the franchisee had to conduct business at a leased restaurant facility for 20 years. However, the defendant failed to fulfill franchisee obligations by not keeping up with his monthly payments of fees and royalties that he owed to Burger King in Florida. As a result, Burger King sued for a diversity suit against Rudzewicz in an effort to get back the money that they were owed. Burger King claimed a breach of contract, specifically the “Franchise Agreement”, between Burger King (the franchisor) and Rudzewicz (the franchisee). The case eventually made it all the way to the United States Supreme Court (Case Briefs).
In order to understand McDonald's structure and culture and why they continue to be the world's largest restaurant chain we conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies.
My organization, Trader Joe’s, is not an international business. All of their stores are located in the United States. For this assignment, I chose Whole Foods, who is Trader Joe’s main competitor.
1. If I were to design Ben & Jerry’s data warehouse I would use several dimensions of information. The first dimension would consist of the company’s products; ice cream, frozen yogurt or merchandise. The marketing department has to know which products are selling, if Ben & Jerry’s didn’t know that their T-shirts are selling out as soon as they hit the stores, then they wouldn’t be able to take advantage of the opportunity to sell the shirts. The second dimension would consist of the different areas of sales; US, Canada, Mexico, or Europe. I am not sure if they sell their ice cream in Mexico, but with data collection they can find out if their ice cream would be a better seller in the hot climate, rather than pushing for greater distribution in Canada. The third dimension would consist of the “specifics”; where the sale was made, when the sale was made, and who purchased the product. This information can help in the design of the product to focus on the buyer; it can tailor flavors to seasons, and packaging to buyer who looks for the better-looking product. If Ben & Jerry’s could know when a season was coming to an end in a specific area, then they could forecast the need or the decline in need and speed up, or slow down distribution to those areas. The focus of the information is that it needs to be useful, and almost any information is useful.
Domino’s started back in 1960, in the USA, when Tom Monaghan founded Domino's Pizza. Through franchising, Tom opened up many more Domino's Pizza stores. He expanded the Domino's chain around the world, creating a leading pizza delivery business. Their passion for delicious homemade pizza has earned them loyal customers all across the world. (Domino's, 2017)
Customer loyalty is another competitive advantage. Trader Joe’s doesn’t provide membership card to the customer, however customer still would like to choose Trader Joe’s just because of this
One is required to estimate the economic cost of its social agenda, and evaluate the implications of takeover defence strategies. Ultimately, we have to take a position on whether Ben & Jerry's should continue to independently pursue its social agenda or accept one of the attractive takeover offers and accept a shift toward greater profit orientation.
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
McDonald’s and Starbucks are in the business of selling an experience. The marketing sections/divisions for both companies have tapped into the human psychy and provided customers with a glimpse of things they didn’t even know they needed. When one walks into McDonald’s they are instantly transported back to a happier time when they were children eating happy meals after soccer practice, while Starbucks creates such a comfortable yet sophisticated ambiance customers leave with a sense of motivation. This is the magic of marketing. This is why, even if you don’t like McDonald’s, you are still secretly waiting for the 100 Billionth person to be served. Provide the customer with an experience and they woln’t even know why they are coming
The Colonel awards Pete Harman of Salt Lake City with the first KFC franchise. A handshake agreement stipulates a payment of a nickel to Sanders for each chicken sold.