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Ben and Jerry's social responsibility affects customers
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Socially Responsible Company: Ben & Jerry’s Ben & Jerry’s is an American Company that manufactures ice cream, frozen yogurt, and sorbet. It is considered one of the 6 socially responsible companies according to a site called ‘Classy’. Since the 1980s, the business has supported important causes which is targeted towards the production of the ice cream. The company has created the Ben & Jerry’s Foundation for employees to give back to their communities and grant justice programs. ‘The Vermont Dairy Farm Sustainability Project, which was launched in 1999, was used to develop methods that could be used for daily operation while keeping the quality of the ingredients fresh and also keeping the farm a sustainable business. In 1989, the company
Food Inc. is a documentary displaying the United States food industry in a negative light by revealing the inhumane, eye opening, worst case scenario processes of commercial farming for large corporate food manufacturing companies. Food Inc. discusses, at length, the changes that society and the audience at home can make to their grocery shopping habits to enable a more sustainable future for all involved.
For 85 years, Publix Super Markets, Inc. (Publix), a nationwide chain, has set the precedent for Corporate Social Responsibility (CSR) and sustainability. With an added emphasis on the past 15 years due to the implementation of their Green Routine program, Publix has become the gold-standard of sustainability, with comprehensive philanthropic initiatives that support and intertwine housing, education, food security, technology, and more. Publix is taking strides to become more sustainable, environmentally friendly, and beneficial to the local community. By breaking down sustainability into 3 core concepts: social justice, environmental integrity, and economic prosperity, an analysis can be made about the current Publix sustainability
Since its start in 1942, Dannon has amped up manufacturing, focused marketing for their line of fresh dairy products and increased market share in domestic yogurt sales. Dannon’s marketing efforts centered on growing yogurt consumption in North America and expanding the category. They accomplished this goal through a commitment to CSR, which is part of the overall mission for of the company. Therefore, they have greatly displayed its CSR commitments and program (Marquis et al., 2011).
Corporate Social Responsibility or CSR is defined by McMullan and Cardin as “an organization’s responsibility toward people and the planet, is increasingly seen as an important part of doing business”. Tim Hortons is a successful fast food restaurant chain in North America with over 4,000 stores with the vast majority located within Canada. As someone who has worked at Tim Hortons for the four years, I felt this was a good company to look at more in-depth as I have my own general knowledge and opinions on their current CSR and would like to research the company on a larger scale. This report will be looking at Tim Hortons’ CSR efforts, their target audiences, how their CSR is communicated to their target, any criticism that they have received as a company and my personal opinion of their Corporate Social Responsibility and whether or not I feel that they are succeeding as a company or not.
The Wal-Mart Corporation is a multi-billion dollar low-cost retail organization, consisting of 6400 stores and 1.8 million sales associates worldwide. Wal-Mart’s influence on the retail world and the enormity of their corporate size is unparalleled. Wal-Mart can easily report sales of $312.4 billion dollars per fiscal quarter and net profits of $3.8 billion dollars. Wal-Mart promises her customers "Always low prices. Always!" and upholds this motto by providing low prices to her customers and high return on investment to her stockholders. One way that Wal-Mart has managed to maintain a competitive edge over other low cost retail giants and provide low prices is by cutting wages and by not offering too many company benefits to their employees. Full-time employee working at Wal-Mart only make $8 an hour, while only 45% of the workers can afford to be covered by health insurance. Wal-Mart also increase part time employees from 20 percent to 40 percent so that they do not have to cover all of their employees for health insurance . Although Wal-Mart may not provide excellent benefits to her employees, it successfully performs as a legitimate business operating in a capitalistic society. Wal-Mart upholds the primary fiduciary duty to satisfy her stockholder and follows free the market libertarianism model, which states that a business should not interfering with the free market. In a free market Wal-Mart has a direct responsibility to her primary stockholders rather than the employees of a company.
Late in 2009, The Dannon Company (Dannon) had a dilemma in whether to make public their long-standing Corporate Social Responsibility efforts. Dannon after sixty-seven years of enter the U.S. market was on the verge of becoming the U.S. domestic market yogurt leader. To help achieve this Dannon’s senior director of public relations, Michael Neuwirth was contemplating how their corporate values and long-standing Corporate Social Responsibility would be able to assist Dannon achieving the leader as the U.S. domestic yogurt producer (Marquis, Shah, Tolleson, & Thomason, 2011).
A businesses success is generally measured by its profits. While there was a time in our society’s history where consumers did not care where there products came from or whether or not they were produced ethically, there seems to have been a shift in the last 40 years or so. Perhaps it’s due to the increased amount of media coverage or because younger generations are more informed, but consumers nowadays are placing a high value on and patronize companies who embed some sort of social responsibility into their business model. Let’s take the success of Trader’s Joe. In 2010, Trader Joes began shifting to remove all the products from its stores shelves that were not harvested in an environmentally sustainable manner and by 2012, they achieved their goal. (Brown, 2013) Today, Trader Joe’s is a major competitor in the grocery market industry with nearly $9 billion dollars in sales in 2015. In addition, In addition to providing sustainable food to its customers, Trader Joe’s is also fighting hunger through its food donation programs. In an effort to live out their slogan “Your Neighborhood Store,” the company has long running policy in place to donate products that are not suitable for sale but are safe for consumption. (Brown, 2013) The Trader Joe’s example demonstrates how a business can shift its efforts to be more socially responsible. As they
The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry's strong social consciousness and the takeover defence mechanisms that maintain management's control on company assets.
John Deere has recently been challenged by the Justice Department from filing a lawsuit challenging Deere & Co.’s planned acquisition of a high- tech farming equipment line from Monsanto Co., saying the deal would suppress competition for technology that allows farmers to plant crops at higher speeds. The misguided statement of U.S allegation as the news affected Deere to lose their share value and wrongly accused Deere will dominate the market. There is a broad view to define it, it shows John Deere is buliding “the proposed acquisition benefits farmers by accelerating the development and delivery of new precision equipment solutions that help farmers increase yield and productivity,” (Kendall & Bunge, 2016). Corporate Social Responsibility is an important strategic method to bring benefits in terms of customer relationships and human resource management. It also encourages firm be proactive in social and environmental responsibility to gain the consumer confidence and the trust in business. Therefore, Analysis of a few key points of John Deere’s charitable giving, technological developments, environmental efforts, and customer oriented approach to the firm will explain clearly that John Deere is a
The business world has always been a very risky business. There is a lot to worry about no matter what position a person fulfills; everyone has some level of responsibility. The Gap Incorporated is a multinational specialty retail company (Gap Inc. 2014). The company was created by a Doris and Don Fisher (Joslin et. al. 2010). Don Fisher and his wife was a very wealthy couple, Don was a real estate developer (Joslin et. al. 2010). They decided to open up a clothing store when Don realized how popular jeans were becoming in the fashion industry. Another reason that Don Fisher wanted to open a clothing store is because he has an extremely difficult time finding jeans that fit him properly in department stores (Joslin et. al. 2010). So in the year of 1969 the Fishers opened the very first Gap store in San Francisco, California (Gap Inc. 2014). In this paper I will explore The Gap Incorporated and discuss the company’s ethical culture and behavior past and present. Based on preliminary information, I hypothesize that The Gap Incorporated is an ethical company.
When British-Dutch conglomerate, Unilever, bought Ben & Jerry’s (an American based ice cream manufacturer) in 2001, fear struck the business community and the Unilever acquisition became the Ben and Jerry’s sellout – the situation called the future for the ice cream company’s social justice values and grassroots business practices into question. Ben Cohen and Jerry Greenfield built their ice cream company, which started out as a simple ice cream shop in an old gas station, upon being “…fair to its employees, easy on the environment, and kind to its cows. The company pioneers the pursuit of business with a double bottom line—profits and people—that Cohen and Greenfield called the ‘double dip’ ” (Page and Katz 39). Essentially, the business did
This case study provides deep understanding of the ethical behaviour of New Belgium Brewery. It undertakes analysis of how this company has integrated corporate social responsibility into their core beliefs and values. NBB has taken care of the environment by saving and renewing energy in every possible area of production. Introducing the competitors and community to the philanthropic idea of giving back to the society is a huge step of moving into the market and trying to put challenge to its competitors by bringing innovative ideas for the environments sustainability. Although they do not have a big market share in the spirits industry but they have been able to make a mark by being niche in their own way. NBB’s focus on social responsibility
There are slow adoption rates for internal corporate social networks for many reasons. Although management and organization plays a role, the technology factor is the main reasons why employees are refusing to use these internal networks. With the rate at which technology is becoming more and more advanced, social networking systems are constantly updating their software and user interface (Laudon & Laudon, 2013). This mean that employees who are used to traditional forms of networking such as email, have to take the time to learn new systems and keep up with more social networking than they would like. In the eyes of the employee, using traditional forms of networking is simply more efficient. In order to make these internal social networking programs work, companies need to make more user friendly and easily manageable sites (Altman, 2015). Management also plays a part in the slow adoption rates. Managers need to provide more incentive for employees to use these networks aside from basic social interaction. For example, instead of sending memo’s via email, or other traditional forms of communication, slowly veer employees to seek memos on the company’s social networking site. Making strides like this will give employees more incentive to at least use the sites more often and participate in discussions and posts related to the business. This will allow employees to explore the sites and discover other useful features that might help improve productivity within the office. Organization of the sites could also be greatly approved. Many companies try to mimic other popular social networking sites, this however, may not be a viable solution. Instead, IT personnel should format th...
Today every company is putting the CSR as the forefront of their company’s mission statement, and Starbucks is leading in this area. As the company focuses on the triangle of reputation, organization and responsive integrity. This gives Starbucks a clear picture of the conditions and strategic presentation of which the company is engaged proactively in the CSR. Starbucks had invariably been learning from their day to day operations and has gained insights from companies that are heavily engaged in CSR. The company’s commitment not to view profit as being at odds with its mission on CSR, for the most part, Starbucks is constantly focusing on doing the right thing about sustainable business deeds as sustainable environment and market, and this
Found in 1978, Ben and Jerry’s was a company that was “fair to its employees, easy on the environment, and kind to its cows” (Page, Katz, 39). They introduced the idea of profit and people, an idea that Cohen and Greenfield called the “double dip.” In 2000, Ben & Jerry’s was sold to Unilever, a company described by one commentator as “a giant multinational clearly focused on the financial bottom line” (39). Co-founder Ben Cohen had an interview with NPR radio back in 2010, and he said that “the laws required the board of directors of Ben & Jerry’s to take an offer, to sell the company despite the fact that they did not want to sell the company” (39). Fellow co-founder Jerry Greenfield agrees,