Health Education Campaign

Explain how to plan a small scale health education campaign relevant to local or national health strategies

We first started doing our health campaign on smoking and aimed it on people that were 16 years old and pregnant women. Smoking causes health problems such as several types of cancer which have been broadcasted through advertising and several other campaigns warning people about the repercussions of smoking. There have been many national health strategies to help promote the negative impact of smoking on our health. One campaign is by the NHS called ‘Smoke Free’ which is there to help people stop smoking and give them encouragement to do so. With public health, the Government has decreased the amount of people smoking due to strategies

such as not letting people smoke inside public places such as airports and pubs.

We developed an understanding of the long and short term risks with smoking through researching on the internet on websites to do with cancer research and ASH. We discovered a lot of benefits to stopping smoking. One benefit was that their life expectancy increased and stopping also helped their lungs to recover and decreased the risk of contracting diseases such as Emphysema. We found information about pregnant women and their unborn children and how smoking can affect them. We found that the child could be miscarried, or they could have a considerably lower birth rate compared to other children whose mothers didn’t smoke during their pregnancy. Furthermore, we also found information about how harmful passive smoking is to children and adults. We found out that young children could experience cot death and become deaf through middle ear disease. Furthermore, we found information supporting that adults could contract lung cancer through passive smoke which we found was 80% invisible.

Health strategies

National health campaigns

A Health campaign is a type of media campaign, which attempts to promote public health by making new health interventions available.

The organizers of a health campaign frequently use education along with an opportunity to

participate further, such as when a vaccination campaign seeks to both educate the public about a vaccine and provide the vaccine to people who want it. When a health campaign has international relevance, it may be calling a global health campaign. My national health campaign is about how to stop smoking and I hope it is going to help people to stop smoking.

Every child matters

Every Child Matters is a UK government initiative for England that was launching in 2003, at least partly in response to the death of Victoria Climbie. It is one of the most important policy initiatives and development programmes in relation to children and children's services of the last decade, and has been described as a sea change to the children and families agenda. It has been the title of three government papers, leading to the Children Act 2004. Every Child Matters covers children and young adults up to the age of 19, or 24 for those with disabilities. Its main aims are for every child, whatever their background or circumstances, to have the support they need to: stay safe, be healthy, enjoy and achieve, make a positive contribution and achieve economic

well-being.

Legislation

Smoking has been prohibited by law in virtually all enclosed and substantially enclosed work and public places throughout the United Kingdom since July 2007. In premises permitted exemptions under the smoke-free law, health and safety legislation will continue to require employers to reduce the risk to the health and safety of their employees from second-hand smoking to as low a level as is reasonably practicable, and to encourage employers to adopt smoking policies in the workplace which give precedence to the wishes of non-smokers not to be exposed to second-hand smoking.

Design principles for health education activities

Importance of national health policy and planning

They are part of the larger process that aims to align country priorities with the real health needs of the population, generate buy in across government, health

and development partners, civil society and the private sector, and make better use of all available resources for health so that all people in all places have access to quality health care and live longer, healthier lives as a result. I am trying to achieve the people’s health. I really want them to be healthy so I am trying to improve stop smoking campaign. I am doing different types of stop smoking adverts to decrease the number of people that who are smoking.

Identifying your target audience and need

My target audiences are the smokers and the people that who want to stop smoking.

Currently, smoking prevalence is still high among adolescents. This is of major concern for public health organizations. Factors that influence adolescent smoking behaviour need to be identified and addressed. Research in this area has identified attitudes, subjective norms and perceived behavioural control as some of the contributing factors, but subjective norms have often been the weakest predictor of smoking behaviour. This could be due to inadequate measurement. The current paper suggests that examining different types of norms and their relationship with smoking behaviour could help increase the contribution of norms. The paper set out to identify other normative concepts, such as the subjective estimate of smoking prevalence, and descriptive and desired societal norms that are not captured by subjective norms but that could be related to adolescents' smoking behaviour. Data were collected from 15-year-old students (n = 1670 in 89 grade 10 school classes). Multilevel logistic regression analysis was used to determine how the various concepts of norms relate to each other and their relationship with adolescent smoking behaviour. The findings of the study showed that an individual's opinion of societal norms, and the expectations of significant others as well as their behaviour all seem significantly related to adolescent smoking behaviour, either as an individual or as a school class

predictor. Hence, rather than playing down the role of norms, the addition of a subjective estimate of smoking prevalence, and descriptive and desired societal norms could extend the normative concept as well as increase its predictive power. Future intervention could address different types of norms as well as the effect of shared context to help prevent adolescents from smoking.

Information gathering/statistic

Around 10 million adults in Great Britain smoke cigarettes: 21% of men and 19% of women. Two-thirds of smokers start before the age of 18. Key facts covering consumer protection, child protection, smoking in public places, tax and tobacco advertising. There are about 10 million adult cigarette smokers in Great Britain and the number of ex-smokers exceeds that of smokers. Since the early 1970s, the proportion of the population who have never smoked increased from 37% to 58%. In addition, the proportion of cigarette smokers who had quit doubled between 1974 and 2013 from 27% to 54%. Since 1990, there has been a steady increase in the number of smokers using mainly hand-rolled tobacco. In 1990, 18% of male smokers and 2% of female smokers said they smoked mainly hand-rolled cigarettes but by 2011, this had risen to 40% and 26% respectively. The 2013 Opinions & Lifestyle survey revealed that 40% of male and 23% of female smokers said they smoked hand-rolled cigarettes.

Target settings

Set targets for services of the numbers of smokers expected to be treating on annual basis of 8% of total number of smokers in each PCT but within a range of 5% to 10%, according to local circumstances. A Continue to use 4-week quit rates as the measure of success but ensures they are validating by testing smokers’ carbon monoxide levels. CO-verified quit rates should be around 45%, depending on the type of population ranging from35percentage at the low end, to 55% at the top end of the range. If it is not believed to be possible to CO-validate all 4-week quitters then set targets for quitting that match expected levels i.e. between 50% and 65%. It is not recommended that local services be required to follow clients up to52 weeks on a regular basis for monitoring purposes. This may not always be cost-effective on a service-by-service basis. Exception reporting should be used to identify unusual performance outcomes and unusually high or low performance outcomes, in terms of percentage of smokers accessed, and proportion of quitters, should be audited. In order to be able to more effectively monitor performance one possibility might be to introduce telephone counselling as an additional option in place of one to one counselling.

Smart objectives

My objective is extremely specific, measurable, achievable, relevant and timely. There is enough information about how to stop smoking on my advert. It is measurable it for everyone whoever is smoking. It is enough to help people to stop smoking. It is also very relevant to everyone and for every campaign.

Choice of approach

There are other ways of reducing the harm from smoking, even though this may involve continued use of nicotine. This guidance is about helping people, particularly those who are highly dependent on nicotine, who: may not be able to stop smoking in one step, may want to stop smoking, without necessarily giving up nicotine and may not be ready to stop smoking, but want to reduce the amount they smoke.

It recommends harm-reduction approaches, which may or may not include temporary or long-term use of licensed nicotine-containing products.

Clear and accurate information communicated appropriately

The information that I have used is accurate and up to date and it can be particularly problematic for people. I chose TV adverts because it is more attractive and it can easily get people’s attention. My target audiences might be the people who are over 18.

Consultation with other agencies

The causes of ill health are so broad that it requires a wide range of agencies to work together to have a positive influence on health. When I am working with other agencies, I need to know who I need to work with and what stages. I am going to work with other agencies that who are relevant to my campaign and it is going to be at the top level to stop smoking.

Local and national targets

Reduce smoking among young people 12-15 age group to 11%. Reduce rate of smoking among adults 16-64 age group in all social classes to 31%. Reduce the

proportion of women who smoke during pregnancy by 9% to 20%. However local shops needs use tobacco. Smoking is an adaptable risk factor or coronary heart disease in young and old. A lifetime non-smoker is 60 per cent less likely to have coronary heart disease and 30 per cent less likely to have a stroke than a smoker. Though the quantity of young people who smoke is similar across all social groups, by their mid-thirties, 50 per cent of young people from higher social classes have stopped, as contrasting to only 25 per cent from the lowest income groups. This means that about one third of the smokers in the UK population are focused in the lowest 10 per cent of earners.

Be able to implement a health campaign

Aims and objectives

Improving the health of individuals and society

To improve the health of individuals and society we will try to explain them the effects of cigarettes and how to stop behaving badly. Fostering health care and public health system changes to improve the health of individuals with multiple chronic conditions. We also can give some advice to send them to some care homes to get help form the supporter people. We will try to increase the number of young people who are thinking about stopping smoking after an awareness-raising session in a local place or anywhere.

Target audience

My target audiences are all the smokers, teenagers, older people, pregnant women and adults. These are the audiences that they should stop smoking. This is the extremely big health problem for them. Many adults rarely consider long-term issues so my smoking campaign will deal with a short-term effect. For example the impact of a particular behaviour on their health in ten or twenty years’ time. For older people to considers are if they do not stop smoking their throat will get worse and they will enforce to breathe.

Context

My context is I am going to do an advertisement about how to stop smoke and why would they stop smoking. It is for everyone whoever is smoking and it is for people that who is trying to stop smoking.