Hannah's Ice Cream

1113 Words3 Pages

Hannah’s Ice Cream is an ice cream business located on Elgin’s Beach main street at one of Lake Huron’s finest beaches. Before the original business owner and founder, Hannah, retired; this business was a thriving enterprise well admired by its local community. Equivalently important, it also established itself to become an icon in the town and its success was due to several factors. First factor: Hannah established an ethical workplace in which her employees were treated fairly and appropriately. To emphasize, her workers were paid more than minimum wage, they were provided with incentives, and they had the right voice their ideas on weekly improvement meetings. Additionally, most of her staff were teenagers and most of her customers were …show more content…

To be more exact, its employees were enthusiastic, motivated and friendly; ultimately, they provided excellent and satisfactory customer service to which all customers responded well. Eventually, 40 years after the store was founded, Hannah retired and sold the company to Ike Telloni, a former regional marketing director of Waterloo Ice Cream for Southern Ontario. Despite Hannah’s Ice Cream being a successful business for years, the once greatly viewed enterprise spiraled downhill due to the new management introduced by Ike. Overall, Ike management demonstrated the opposite factors of Hannah’s success.
As mentioned above, when Ike took over the business from Hannah, the trend drastically turned in the opposite direction. The reason for this, business wrecking trend is due to several factors of immense mistakes. In fact, one of the greatest mistake Ike have committed is him emphasizing a cold, short-tempered, and uncommunicative role without any realization, as well as inappropriate treating and insulting his employees. In other words, he established an authoritarian …show more content…

For this purpose, he would have to implement a carefully planned strategy to regain its lost customers and respect from the community. First of all, he has to reintroduce the previous approach before Hannah, the founder, retired. This means he would have to publicly apologize for his unethical decision making and improper treatment of his employees. To further expand the effect for positive results, he should also write a letter to or set up an interview with the local newspaper to get the community’s attention. In addition to this, he should also apologize for wasting Nafeeza’s time. Second, when hiring new employess, he should from now on treat them with respect and dignity, and he should not substitute the costs for employee benefits. To regain high quality work performance, he would have to, as mentioned before, reintroduce the old managerial approach that includes: incentives, improvement meetings, and more than minimum wage. Furthermore, he should refrain from shouting and directing offensive words at his employees, especially in public. Instead, he should from now on call out the employee making errors to meet him in the manager’s office, so they can privately discuss the work-related issues in a professional manner. By doing so, he will achieve respect from his worker, which ultimately results in positive feedback from his community. Lastly, he should immediately develop an innovated

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