Ice Cream Shop Case Study

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3.1 Creation of Idea/ Opportunity
3.1.1 Attractive
Attractive idea is one of the opportunity that need to considered by the entrepreneurs before they start their business. An idea must be attractive to the target customers to buy their product. (Andrew Williams, 2015)
3.1.1.1 Application of Attractive
Our ice cream can be attractive to the residents around Prima Setapak. According to our research, we are the only seller that sell ice cream at Prima Setapak. Because of this, it is suitable for us to enter the market and sell the ice cream at Prima Setapak. Besides that, the purchasing power is high because more people likes to eat ice cream as a dessert.
Therefore, our ice cream shop can attract the customer to visit our ice cream shop to lead our business …show more content…

The society are focusing on their health and likes organic food therefore, our business must produce the product that is natural and healthy. Malaysians always like to eat supper and gather until late night, so an ice cream shop can provide a place for them to eat and enjoy.

3.1.3 Durable
A durable opportunity’s demand is consistent over time (Williams, 2015). These opportunities can be existing for a long time and fated to grow over time. (Feld and Wise, 2017, p.208.)
3.1.3.1 Application of Durable Opportunity
Weather in Malaysia is perpetually hot, so the customers will strongly want regularly to eat something cold. There have many population from different ages. But we found that, mostly the regular customers are kids and pupils who love to eat ice cream when the weather is hot. Gradually, ice cream become their favorite desserts.
Therefore, our ice cream business will continue operating and sustainable because whenever have different age of populations then there have the durable opportunity of ice cream business.

3.1.4 Anchored in a product/business/service that adds value to end user or

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