Corporate Communications: The Different Characteristics Of Corporate Communication

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Communicating between brand image and community has been considered as imperative integrating communication activity (Gardner and Levy 1955; Grubb and Grathwhol 1967; Moran 1973; Reynolds and Gutman 1984; White 1959) A well-enhancing company brand image should help establish a brand's state for the company, the brand of the company is distinguished from the competitors and the brand of the company is clearly identified by the community through integral communication activities In their first-rate paper Gardner, and Levy (1955) record that many brands can stay for a long time and people recognize clearly without resemblance to others based on integral communication activity abilities to enhancing company brand image for communities. Maintaining …show more content…

The proposed framework, describe company brand image concept management, is defined formally as the designing, running, and monitoring of a company brand image concept for the duration of the life of the company brand image. Thus, the identification and management of a enhance company brand image concept explain the means for improving, protecting. 2-1-2 CHARACTERISTICS OF CORPORATE COMMUNICATION: The different characteristics of corporate communication are mentioned below: 1. Formal communication: Most corporate communications are formal in nature. Orders, instructions, information, suggestions, etc. are sent, maintaining the formal procedure in a systematic way. If you have to go through several organizational steps. 2. Informal communication The size and structure of a large and complex corporate organization, informal communication or communication between different groups of employees occurs alongside formal communication. 3. Internal and external communication The exchange of information with a large number of people inside and outside the company is necessary in business communication. Internal communication is done with managers and employees, and external communication with customers, suppliers, distributors, competitors, investors, government offices, …show more content…

This distinction between technicians and managers is important because it does not only reflect the nature of the work and opinions of these professionals but also explains and suggests how the communication function is viewed by others (i.e. -describe based on strategic management or as a low-level support function) and if it participates in the decision making of the company. From this general description of roles and activities performed by professionals. On a daily basis, communication professionals are engaged in a wide variety of activities, ranging from editorial work, internal consulting, application processing, information gathering and observation of research data. , conversations with press contacts, preparation of communication plans, presentation of presentations, production of communication material (brochures, visuals, etc.) and administrative tasks within the department. The work of communication professionals, at various levels of seniority, consists of a wide range of activities which, in their scope and variety, vary not only with the tasks assigned to a communication service (ie service or is involved in advice and decision-making at the senior management level), but also with the range of issues and inquiries from interested parties that are directed to communications professionals for their

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