HP´s WebOS-enabled TouchPad and its Downfall

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HP Tablet:
Hewlett-Packard has traditionally focused on manufacturing personal computers but recently jumped into the tablet market by producing a WebOS-enabled TouchPad with several features such as 9.7 inch in size, Wi-Fi connectivity, LED backlit display, and an option of 16GB or 32GB of storage space. The introduction of this device into the consumer-oriented tablet market provided an alternative to the Apple IPad. The main marketing aspect of the WebOS device is the ability to multi-task i.e. open several applications at the same time and then flick back and forth. For business users, this device provides support for data security features, over-the-air management, and Exchange ActiveSync and VPNs. Generally, HP’s first tablet into this consumer-oriented market is not a bad device though cracks begin to emerge when the equipment is compared with others in the market. One of the major strategies the company adopted to sell the product was giving its tablet away almost free through an undercut price in attempts to shake up the market. However, these strategies were not effective since HP was forced to discontinue the product because of sluggish sales.
Launch of the Device:
During the launch of HP tablet, Hewlett-Packard stated that the device was part of its plans to put its software, WebOS, to wider use (Prigg, 2011). The company also stated that this device was more than just a tablet because WebOS was the cornerstone of HP’s strategy. The software is expected to work on other equipments produced by the firm such as personal computers and printers. Notably, the creation of this tablet was based on the mobile operating system that HP acquired when it purchased Palm in 2010. This device was expected to be a major com...

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...market traction in the marketplace with consumers.
Based on an analysis of the case, Hewlett-Packard should restart manufacturing the tablet and maintain the reduced price. This is primarily because anecdotal comments from TouchPad users indicate that many users are highly satisfied with the tablet (Gilster, 2011). However, the new manufacturing initiatives should focus on enhancing the performance of the product by enhancing features that hindered its smooth operation.
In conclusion, HP’s entry into the tablet market by producing the Touchpad tablet was expected to shake up this market and rival iPad. However, the success of this project was hindered by performance lags, poor choice of apps, and cumbersome design of the device. In addition, Hewlett-Packard did not generate expected sales of the device because of these shortcomings and poor pricing strategy.

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