Chapter 2: Should Companies Embrace Social Business 1. There are slow adoption rates for internal corporate social networks for many reasons. Although management and organization plays a role, the technology factor is the main reasons why employees are refusing to use these internal networks. With the rate at which technology is becoming more and more advanced, social networking systems are constantly updating their software and user interface (Laudon & Laudon, 2013). This mean that employees who are used to traditional forms of networking such as email, have to take the time to learn new systems and keep up with more social networking than they would like. In the eyes of the employee, using traditional forms of networking is simply more efficient. In order to make these internal social networking programs work, companies need to make more user friendly and easily manageable sites (Altman, 2015). Management also plays a part in the slow adoption rates. Managers need to provide more incentive for employees to use these networks aside from basic social interaction. For example, instead of sending memo’s via email, or other traditional forms of communication, slowly veer employees to seek memos on the company’s social networking site. Making strides like this will give employees more incentive to at least use the sites more often and participate in discussions and posts related to the business. This will allow employees to explore the sites and discover other useful features that might help improve productivity within the office. Organization of the sites could also be greatly approved. Many companies try to mimic other popular social networking sites, this however, may not be a viable solution. Instead, IT personnel should format th... ... middle of paper ... ...nging technology market, they too have to make more innovative tablets capable of advanced multitasking. 4. There are many things that B&N and its book publishers can do to stimulate more business. The best strategy in my opinion would be to make more deals with large companies like Apple and Samsung. These companies are at the height of every competitive market in electronics, from cell-phones to televisions, and hold some of the most loyal customers in the market (Surowiecki, 2013). If B&N wants the Nook to stay in the competition, they have to market their product to be appealing in today’s society. To do this they have to factor in competitive prices, capabilities, and other features that can compete with top sellers. Joining up with larger companies will not only increase exposure, but also put B&N and book publishers on the same platforms as their competitors.
In the present market economy, social innovation should not replace Corporate Social Responsibility (CSR) but should enhance it. Some scholars have shown that whereas innovation has been an integral part of a company’s survival it was not part of CSR (Carroll and Shabana, 2010). In the past, CSR was applied in areas of citizenship duties and operation licences; however, this is not sufficient in the modern complex business environment (Googins, 2013).
...68 microblogging users (Yammer), interviews, data usage analysis, and content analysis of post. [15] conducted a research and found out some factors that affect people’s intention to adopt an information technology, which in turn end up influencing their technology use. They classified these factors as benefit perception (the rate at which people think or believe that using the technology would aid in enhancing their work performance), cost perception (the rate to which people believe that using the technology would cost them a lot such as difficulty in using the tool, risk and privacy concern etc.), social influence (organization or individual perception that superior others believe that they should utilize the innovative technology). Social influence covers both descriptive norm (what others do), and injunctive norms (what other individuals think you should do).
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
Technology has had a great impact on the way the world communicates. Access to technology has become an integral part of education, socialization and industry related requirements, and accordingly Internet usage is evolving and growing rapidly. MySpace, Twitter, Skype, and Facebook are some of the online connections people use today to stay in contact with friends, coworkers, and family. Communicating in today’s society has become a lot easier with social networking sites allowing us to communicate with people with a simple click of the mouse. In this paper, I will address the strengths and limitations of social networking. I will look at the ways that social network can impact the social world of people and communities, especially those with whom we work. I will address the psychological impact of social networking. Lastly, I will look at how social workers embrace social networking in clinical, community, group and organizational practice.
The problem that was investigated consisted of a question that Milton Friedman posed in one of his articles, which was featured in The New York Times Magazine in 1970. The question was, “What does it mean to say that “business” has responsibilities” (Friedman, 2007, p. 173)? Friedman (1970) elaborated on how businesses cannot have assigned responsibilities. Furthermore, he described how groups or individuals should be the only ones that can hold responsibilities, not businesses. He stated that associating responsibilities with the word business is too ambiguous. I will examine three discussion questions and three compare and contrast questions which Jennings (2009) posed in a case study that is related to Friedman’s (1970) article “The Social Responsibility of Business is to Increase its Profits”.
In the article, The Truth About CSR by Kasturi Rangan, Lisa Chase, and Sohel Karim, the importance that coherence plays in corporate social responsibility (CSR), is emphasized. Throughout the article, corporate social responsibility application, within corporations, is broken down into three theaters. According to the article, many corporations do not focus on their CSR programs, and usually see these CSR actions as a secondary responsibility following the responsibility they hold towards their shareholders. It is argued in the article that in CSR is a key and essential block for corporate success, focusing on CSR coherence throughout all three theaters will bring positive results along the way, possibly making the corporation
The Nook HD 8GB (Figure 3) is still available but losing popularity. The Nook features include a 7 inch touchscreen, 1.3 GHz processor, 8 GB...
Today’s leader must learn to manage and use social networks as a communication tool with customers and suppliers, and convey the importance of these new technologies to their partners, and to promote innovation processes within the company, which in times of globalization is essential, due to the large number of companies that are on the market. This requires organizations to always be at the forefront, offering the latest in products and services.
Employees habitually face ethical predicaments. These ethical behaviors refers to treating others fairly, it specifically refers to; Being honest, Maintain confidence and trust of their employers, Following rules and regulations set up in the organizations, Conducting themselves in a proper manner, Demonstrating loyalty to company and its associate (Weber, 2002). An ethical predicament comes into being in a circumstance when potential negative ethical code is being used to make a decision. In a situation where an employee is being encouraged to inflate the expense account to meet his selfish needs would call for a deep examination and determination of the most appropriate step to take. The decision made can either be influenced by ones individual moral development as a loyal employee or on the other hand by the cultural values established by the organization to regulate the conduct of employees.
Masaka, D (2008) Why forcing corporate social responsibility is morally questionable, Electronic Journal of Business ethics and organizational studies, 13, 1 pp. 13-21
While the concept of an individual having responsibility is commonly recognized, modern views have lead to the emerging issue of corporate responsibility. Business Directory.com defines corporate social responsibility as, “A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.” But such a concept has been much disputed since at least the 1970’s.
Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove...
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Anita Roddick acknowledges, “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed” which literally means business should not be self-centered but should stand for the welfare of the society and its components (AZQUOTES, ND, Online). In other words, corporate social responsibility (CSR) is a management concept that combines three individual entities, which are the corporation, the environment, and the society in a single bowl by the corporate. Moreover, it is a widely accepted behavior, which helps to achieve balance on environment, economy, and society. It acts as a bridge that joins one end to the other ( Gehna Khurana, 2015, Online). The term CSR is as old as the history of the trade and business