HPE - Binge Drinking

696 Words2 Pages
bulb-icon

Recommended: Effects of drinking alcohol essay

Introduction
This advertisement “Binge Drinking: What are you doing to yourself?” is a magazine advertisement that talks about alcoholic substance and what drinking too much of this can do to your brain. New Australian National Health and Medical Research Council (NHMRC) guidelines refer to binge drinking as ‘drinking too much on a single occasion of drinking’ rather than using the term ‘binge drinking’, but the meanings are generally the same (DrinkWise Australia, 2012). This advertisement written and published by the Drink Wise Australia is aimed at audiences of an older age who go out and drink on a regular basis warning them of the trouble alcohol can cause.
1.0 The Message Portrayed
The message of watching what you drink is an extremely important message portrayed in today’s society. It needs to be understood due to the fact that it is such a growing issue and can cause so many regular people to become irresponsible and do even more reckless things during their intoxicated state. Research proves that in 2012 over approximately 75 000 litres of Alcohol was consumed in Australia (ABS, 2013).
1.1 How is the Message portrayed?
This advertisement is extremely interesting as it portrays the key message of ‘watch what you drink’ in a creative way. This advert shows a man while he is out drinking with his girlfriend who is extremely drunk acting like a fool under intoxication towards his girlfriend. Next to that is the same man looking at how he acted the night before and by the expression on his face it is easy to tell that he is disgusted by the manner in which he behaved.
1.2 How does the slogan enhance the message?
The slogan on the poster is ‘Your night, your girlfriend, your sixth beer, your ex-girlfriend’. This slogan also m...

... middle of paper ...

...around his girlfriend and as said in the slogan this ultimately ends his relationship due to his loss of class. Many binge drinkers in Australia act like fools even on a quiet night at a bar with either their girlfriend, friends, family or partners and binge drinking is becoming a growing issue in Australia because of this issue. The location and setting of this advertisement was very well written and causes the reader to think about their own actions.
Conclusion
In conclusion, the purpose and message of this advertisement has been portrayed effectively within this poster. Many people reading this advertisement would recall their actions and watch what they drink next time they go out to avoid being like the man in the picture. Overall, this ad is able to keep a message well and portray it to a wider audience making them aware of the problem that is, binge drinking.

Show More
Related

  • A Rhetorical Analysis Of Budweiser's Friends Are Waiting

    822 Words  | 2 Pages

    As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on

    Read More

  • Taylor Swift Ap Language Essay

    645 Words  | 2 Pages

    1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.

    Read More

  • The Rhetorical Analysis Of The Real Cost Commercial

    999 Words  | 2 Pages

    The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a

    Read More

  • Bud Light Ad Analysis

    1121 Words  | 3 Pages

    Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in

    Read More

  • The Male Gender as a Performance in Beer Advertisements

    802 Words  | 2 Pages

    Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.

    Read More

  • Use of Pathos in an Ad Commercial

    737 Words  | 2 Pages

    Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to a person’s character or logic does not work so much for the marijuana addicts. That is why this image successfully persuades people to disregard the risks of marijuana. First, the ad tells the story of an accident that was caused by a person who smoked weed.

    Read More

  • Analysis Of Canadian Club Whisky Ad

    1091 Words  | 3 Pages

    The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.

    Read More

  • Budweiser Someone Waits Ad Analysis

    552 Words  | 2 Pages

    Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.

    Read More

  • Binge Drinking, Health and Osteopathy in Australia

    1806 Words  | 4 Pages

    Gender, age and socioeconomic status are predisposing factors to regular binge drinking, and the burden of alcohol abuse is approximately six times higher in males (World Health Organization, 2003). Charles, Valenti & Miller (2011) discovered in a sample of adults aged 19 years and over, 15% of participants were regular binge drinkers and almost one-third of patients aged 18-24 years were regular binge drinkers. Patients from an English speaking background were twice as likely to binge drink regularly as those from non-English speaking backgrounds (Charles, Valenti, & Miller, 2011). Remote populations were more likely to be binge drinkers than those from major cities or regional areas (Australian Institute of Health and Welfare, 2008). The percentage of Australians who reported consuming risky levels of alcohol has increased from 8% in 1995 to 13% in 2004-05 (Teesson et al., 2010). This demonstrates that there has been an increase in the percentage of binge drinking over time, or ...

    Read More

  • Rhetorical Analysis of an Advertisement

    1072 Words  | 3 Pages

    The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.

    Read More

  • Persuasive Speech: Do NOT Drink and Drive

    1890 Words  | 4 Pages

    PURPOSE: To persuade my audience NOT to drink and drive Every person is accountable for his or her own “right to drink”. Failure to treat this or any “right” responsibly has consequences. The person’s “right” can and should be taken away when the failure to act responsibly endangers others.

    Read More

  • Skyy Vodka Advertising Analysis

    704 Words  | 2 Pages

    The advertisements for vodka that the Skyy Vodka company comes out with is filled with sexual tenacity, that draws in both men and women who come across their advertisement. Skyy Vodka is a company who consistently produces and evoke very sexual advertisements. The company’s advertisements repeatedly contains a slim, young, and beautiful females who wear provocative clothing, and in many occasions the women in the advertisement usually has a sexual dominance over the male counterpart. The single underlying reason why Skyy Vodka’s advertisements has proven to be very successful is their use of sex by the way they represent their females. The company do not hold back the appeal to sex and they commonly promote the sexual benefits of drinking Skyy Vodka. The use of sex is used everywhere and we have undoubtedly seen it work from ads in magazines and movies to commercials and merchandise, the fact of the matter is that sex is a great and powerful way to market an item or idea. While the advertisement for Skyy Vodka titled “The Antagonist” seen in People magazine’s May 7, 2007 issue adheres to the usual standards of Skyy ads, it has an underlying theme of white, male supremacy and the female threat to that power. Skyy Vodka has become an object that exemplifies sex to young adult males and creates a sense of confidence as the advertisement suggests that consuming their vodka will result into woman being attracted to them.

    Read More

  • Alcohol Advertising

    1139 Words  | 3 Pages

    The main idea against alcohol beverage ads on television is that they seem to "normalize" drinking in the minds of young viewers. To the extent the ads may be performing a positive role. (Hanson, 1997). The nature of alcohol ads on...

    Read More

  • Belvedere Ad Analysis

    757 Words  | 2 Pages

    It’s shows that drinking liquor is easier to go down then a woman that they are trying to assault. The ad reinforces traditional gender norms because it is agreeing that rape culture is okay. It is agreeing that men should be able to have their way with women. It is showing how men, under the influence, feel as if they are more dominant than usual over women. Men are seen as predators that the women have to get away from. It shows how women are victims to the overpowering dominance of men.I do not feel as if the ad successfully challenged the traditional gender norms, mainly because it encourages men to drink this liquor which may lead to the sexual assault of women. They may feel that this liquor may help them be able to take their victim down. They are basically putting women is danger to the point that they no longer feel safe around men under the influence of Belvedere vodka. Advertisements like this one is actually advertised in magazines and everywhere on the internet now and days. Many advertisements that use women in sexually abusive manners have become accepted by

    Read More

  • Pros and Cons of Drinking Alcohol

    1299 Words  | 3 Pages

    Alcohol abuse is the most common problem, nowadays. In fact, majority of people drink alcohol repeatedly to the point where they have difficulty to stop. Statistics show that, as much as, “40% of college students report drinking five or more drinks in one episode” (Walters & Baer, 2006). Alcohol has become more popular over the years as advertisements, simultaneously with commercials of it, filled the media. It also is easily accessible and cheap in comparison to other psychoactive substances. On the other hand, alcohol safety awareness programs are barely noticeable. My research will present how alcohol and its abuse gets into people’s lives and how it influences their physical and mental health, as well as, social existence.

    Read More

More about HPE - Binge Drinking

Open Document