Grupo Elektra

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Grupo Elektra is a Mexican financial and retail corporation services company, serving the Latin America market by providing consumer credit. Grupo Elektra is divided in two divisions: retail and financial. Elektra, the main chain of the group has over 600 stores in Mexico and Latin America focusing on electronics, white goods, home appliances and furniture. Founded in 1950 by Hugo Salinas Rocha, the grandfather of the chairman, Ricardo Salinas Pliego, this company has been a family run business since it started. Elektra was the first manufacturer of television in Mexico selling TV sets through door-to-door vendors. In 1954, Elektra opened its first credit program extending credit to local consumers and opened its first store three years later. After experiencing marginal growth and the deflation of the peso in 1976, Elektra changed its policy to cash only. However, this did not help the struggling company and in 1982, Elektra filed for bankruptcy protection. By 1987, 37 years after opening his company, founder and CEO of Elektra retired and handed over the company to his grandson Ricardo Salinas. Salinas felt he could best serve the company as chairman, and appointed a group of professional managers to help run the company. Believing that the company had to get out of the “family trap”, Salinas hired Pedro Padilla, a 24-year-old Law major from UNAM had extensive experience in cross border financial and commodities transactions. Padilla trained Salinas, and in 1993, Salinas became the new CEO of Elektra, serving several years until Javier Sarro replaced him in 2000. Sarro was the former Vice President for Financial Services of Elektra. Sarro has an MBA and completed undergraduate studies in Law. Electra grew ove... ... middle of paper ... ...rts showing that sales have increased every year and continue to grow, with the major portion in merchandise and credit. Gross Profits in Elektra are also impressive with numbers in the high millions. However, according to the income statement, there is also a net monetary loss of 29.65 million and a 23.82 million dollar monetary loss in the credit operation. Minor numbers compared to the 796.12 million, Merchandise Cost of Goods sold. Elektra’s bank loans are high; however, they do have property and equipment that is almost double the loan amounts so they could liquidate if needed. Already there are 954 stores throughout six continents and expanding more will be financially feasible for Elektra; but do they really need to continue to grow? That is something only Alvaro Rodrigues Arregui, CFO of Elektra and the other officers can decide.

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