Grupo Elektra is a Mexican financial and retail corporation services company, serving the Latin America market by providing consumer credit. Grupo Elektra is divided in two divisions: retail and financial. Elektra, the main chain of the group has over 600 stores in Mexico and Latin America focusing on electronics, white goods, home appliances and furniture. Founded in 1950 by Hugo Salinas Rocha, the grandfather of the chairman, Ricardo Salinas Pliego, this company has been a family run business
John Steinbeck’s Great depression era novel “Of Mice and Men” suggest that the American dream may not be possible for most people. The novel follows the migrant workers George and Lennie to get enough money to buy a home and “live off the land”. This dream they have is most important to Lennie because he is mentally disabled and regularly gets in trouble, causing the two to migrate from one job to another. Despite the best intent Lennie's actions make the dream impossible for them. In a broader sense
I. Introduction Oftentimes, the life of an author is reflected in his works. This is due to the fact that the experiences of the writer can serve as the foundation of his story line. Some of the famous authors who are known to have utilized this technique, which is also dubbed as Roman Clef, include Charles Dickens and Fyodor Dostoyevsky. Even in an unconscious manner, the author’s life is an inspiration to his writings and hence having a big impact on the entire work. In this light, this
He understands that agriculture is the prominent part of daily life in this region. Set in the fog of winter closed off the Salinas valley” (Steinbeck1061). The “neat white farm house with red geraniums close-banked around it as high as the windows.”(1061) It was a hard-swept looking little house” (1062) the tinker 's home is the highway, Elisa is confined to her garden and house
who lives on a farm in Salinas Valley. F. Scott Fitzgerald writes Jay Gatsby in The Great Gatsby as the man who is living the American dream with money and a mansion. These two characters share something similar. Adam Trask and Jay Gatsby both involve in unrequited
contain vitamin C, and both are grown on trees. In East of Eden and The Great Gatsby, Adam Trask and Jay Gatsby are the orange and the apple. John Steinbeck, the author of East of Eden, portrays Adam as the naïve, honest man who lives on a farm in the Salinas Valley. F. Scott Fitzgerald writes Jay Gatsby in The Great Gatsby as the man, who is living the American dream, with money and a mansion. These two characters share something similar. Adam Trask and Jay Gatsby both involve in unrequited affairs that
Steinbeck, the titular flower, Salinas Valley, and Elisa Allen complement each other. The importance of each is therefore highlighted: the yellow chrysanthemums suggest Elisa’s personality traits and view of life; while the Salinas Valley indicates her protected lifestyle and leads the reader to realize her greatest desires in life. Throughout “The Chrysanthemums” Steinbeck is proving a point about married couples and women’s roles in society. Chrysanthemums and the Salinas Valley serve as pivotal symbols
is shown when the settings of the story started and ended at the same place. The cycle creates a feeling that the end has finally come. This is shown when Steinbeck writes “A few miles of Soledad, the Salinas River drops in close to the hillside bank…” (P.18) and “The deep green pool of the Salinas River was still in the late afternoon.”(P.140) Steinbeck uses a repetition of imagery and also the
Southern Copper Corporation SCC is a majority-owned, indirect subsidiary of Grupo Mexico SA. Grupo Mexico is the fourth biggest copper producer around the world with major copper mining projects in Mexico and Peru. Copper production is the core company business representing 78% of company’s revenues while the balance revenues are generated from excavating other minerals such as silver, Molybdenum and Zinc. 1 The company’s core values constitute - Creativity (new ways of doing things), Honesty (guided
The Netherlands Nowadays Heineken N. V. is currently the world's second largest brewer, trailing only U.S. based Anheuser-Busch. It leads the European market with a 60% market share and it is the second imported beer in the United States, following Grupo Modelo's Corona beer, since 1998. Fierce competition from the imported segment contributed to the decline in Heineken sales and as a result of it, Heineken N. V. bought back the distribution rights and established a wholly owned subsidiary in White
Steinbeck allows the readers to be put in Elisas shoes to demonstrate her frustrations and feelings in her life. From the very beginning Elisa is shown to be a character whose life is filled with confusion and lifelessness. She’s not only trapped in Salinas valley but also in her own marriage and life with the only thing to nurture is her chrysanthemums. Just when she thinks she may have a chance of her needs being fulfilled when a stranger comes by her hope is then crushed. John Steinbeck creates this
John Steinbeck’s story “The Chrysanthemums”. The plot of “The Chrysanthemums” centers on a particularly cold December afternoon of housewife (and gardening extraordinaire) Elisa Allen in Salinas Valley, California. Elisa is the wife of Henry Allen, a farmer in the dusty foot-hills of the previously mentioned Salinas Valley. During the day while Elisa’s husband is out tending to his ranch and “yellow stubble fields (p.206)”, performing the One of the first examples of this in the story is right at the
in your mind’s eye that is at the core why people like to read! In John Steinbeck’s, "The Chrysanthemums" we find husband and wife Henry and Elisa Allen as the main characters. Henry and Elisa live a peaceful stationary life on their farm in the Salinas Valley in California. Henry spends his days tending to his orchard and steers while Elisa is busy with housekeeping and cultivating her flower garden. Elisa is 35 years old and cultivates chrysanthemums in her garden with strong determination and
sets a mood with each setting by the use of eloquent and vivid, or simple and plain descriptions, and different types of sentence structures. Steinbeck begins the story by creating a serene mood when describing the setting. He illustrates how the Salinas River looks, and stating that “the water is warm too, for it has slipped twinkling over the yellow sands in the sunlight before reaching the narrow pool. On one side of the river the golden foothill slopes curve up to the strong and rocky Gabilan
by the prevailing conception of a woman's role in a world dominated by men. From the beginning of the story, Steinbeck effortlessly describes boundaries Elisa faces through the detailed description of the geography and weather. Steinbeck notes the Salinas Valley as having “gray-flannel” fog and closed off from the sky and the rest of the world (Steinbeck). The expected gendered roles Steinbeck designates to Elisa such as the garden work and what he designates for the men in the story such as the Tinker
The author presents the story to us by using personified landscape as well as metaphors to better express Elisa’s character and fertility. A very accurate and polished landscape is described by the author, and things such as rain and fog in the Salinas Valley represent husband and wife. However, most of the story concentrates in Elisa’s duality between true-self and desired-self. The boundary of time period and men’s domination over women is strongly reinforced in Elisa’s life. Taking into
in order to help illustrate objects or people in the book. The first major use of symbolism that Steinbeck chooses to use is linked with the setting of the first scene. The book starts out with the characters, George and Lennie, resting by the Salinas riverbank. The imagery Steinbeck uses in this scene is used to give the riverbank a very peaceful and calm feel to it. The calmness of the flowing river symbolizes the movement and changes that will occur in the lives of George and Lennie. Steinbeck
presents his views on the construction of human behavior and the components that are incorporated in it. Setting is an important element in East of Eden. Described are beautiful, panoramical views of the surrounding landscapes of the Salinas Valley, California. "The Salinas Valley . . . is a swale between two ranges of mountains. . . . . On the wide level acres of the valley, the topsoil lays deep and fertile. . . . . Under the live oaks, shaded and dusky, the maidenhair flourished and gave a good smell
East of Eden: A Biblical Allegory In East of Eden (1952) John Steinbeck creates a powerful novel using biblical allegories. By doing this, he can deliver a clear message by describing something unfamiliar to his audience and comparing it to something more familiar. Set in modern times, East of Eden retells the famous story of the downfall of Adam and Eve, and the jealous rivalry between Cain and Able. Steinbeck also creates many other characters throug his novel, that capture a biblical sense
The Character of Caleb Trask in East of Eden Cal Trask is one of the most complex characters in John Steinbeck's East of Eden. Through Cal's childhood experiences, his personal motives, and his internal conflict, Steinbeck shows the development of Cal's character. First of all, the most important childhood experience which affects Cal's life is Adam's 12 year abandonment of his sons. Since Cathy ran away, the twins have no mother figure to give them tenderness as they grow up. This absence of open