Groovin The Moo

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Groovin the Moo has been experienced by a secret shopper and has been visited, observed and experienced and has been documented in report form. In this report an in depth reflection of not only good but bad experiences will be explored in order to allow the reader to get a more in depth and real understanding of what the GTM experience is really like. Each experience will be broken down into affective experience, cognitive experience and conative experience and reflected on. Everything that is being reflected on has been experienced first hand by a hired consultant. 1.2 Objectives The event was attended as a normal member of the community and this allowed the experience to be more personal to the reader to make it more interesting and relatable.

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