Greek Yogurt In Canada

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Greek yogurt is a dense and creamy non-fat product compare to regular yogurt, Greek yogurt contains three times more milk and the main reason for high milk is to achieve its maximum density and also to increase the richness of flavor. Hamdi Ulukaya is the man behind Chobani who bought plant owned by Kraft in New York to setup chobani plant and also New York is the number 3 production state of milk in the whole country which is very helpful for yogurt companies to get adequate milk supply without any delay. Chobani is manufactured by Agro-Farm Inc which is the parent company situated at New Berlin, NY. After becoming USA number one Greek yogurt company. Chobani decided to expand and enter into Canadian market in October 2011 and the main reason for expanding to Canadian market is Canadian yogurt consumption is thrice as compared to US. Chobani became so successful in US that other yogurt companies are afraid of chobani entering into Canadian market. Some of the big yogurt players in Canada are Liberté, Parmalat, Danone, Olympic and Skotidakis.

Canadian dairy companies are controlled by lot of regulations and one of the biggest regulation which Chobani faced was companies who want to sell …show more content…

which is one of the leading dairy & yogurt Company in Canada argued against granting permit to Chobani, Danone is also present in US after seeing its success in US market Danone don’t wanted to share its yogurt market in Canada. Chobani success in US could be one of the main reasons why big yogurt players are afraid of Chobani entering into Canadian market. The reason given by Danone was Chobani will destroy the balance created by canadian supply-management system. Danone had financial loss of $6.7 Million in 2012 because of competition with Chobani and also lose its market share. For any company reputation is the most important thing if Chobani entered into Canadian market there could be intangible loss to Danone goodwill as Danone was competing with Oikos

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