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A project report on customer satisfaction
A project report on customer satisfaction
Product pricing and strategies
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The Boston Consulting Group (BCG) Matrix is used by organisations to analyse whether their performance is either high or low, and indicate their market growth or position on the market, which is similar to the product life cycle, of the introductory, growth, maturity and decline stages. Stars – represent a high market growth and high market share, and are leaders in the business world. The organisation would require a substantial amount of money to maintain its high market share; they are also cash users and generators. They are the main units in an organisation and this shows where the company should invest its money, as it is expected that stars become cash cows and they are to generate a positive cash flow. Question Marks – represents low market share and high market growth, at this stage the organisation will invest an enormous Once the product is accepted the organisation would experience a high growth rate. For example, PAX Yogurt Company which originates on Mount St. Benedict, is a local company which developed seven different flavours of yogurt into the market, they are: almond, guava, passion fruit, pineapple, soursop, strawberry, natural (plain) and vanilla. The primary objective was to meet the customers’ needs with a good quality product at an affordable price in order to return high sales and profitability for the company. It is imperative at this stage, that particular attention should be placed on creating strategies for pricing, place or distribution and promotion so as to establish a market presence and create a suitable demand for the product. Pricing strategies include price skimming and price penetration. It is advisable at this stage to employ the price skimming strategy for example, pricing the product at the highest point possible. Prices can then be lowered when demand starts to
The future for Champion Enterprise is extremely optimisticoptimistic; with some major changes the company can once again be successful.. The reason the company filed for bankruptcy was to take care of its deb...
There are also other structures in place to estimate the system, express community priority value, and give a way to make very strategic and realistic investments in the “years” to come.
The BCG matrix is also a matrix that is used for the purpose of strategy formulation of a firm, but it is a four cell matrix. It is used to measure the position of a firm in relation to its relative market share as well as its market growth. In case of these two being high a firm is classified as a star. In case of these being low they are classified as dogs. In case of only a high market growth it is rated as a cash cow and in case of only a high market share it is rated as a question mark. Based on this t...
You have asked me to analyze your plans for future growth and recommend the best form of business organization to accommodate that growth. I have also taken into consideration you’re your two main concerns of increased liability and ability to add investment in capital assets.
Currently, the company lacks of focus as it has a diverse product line with too many varieties of cheese products. With so many products it cannot be sure to decide as to which market segment to target in order to take the advantage of the growing market.
Stars are high growth products competing in markets where they are strong compared with the competition. Stars will become Cash cows as they are low-growth products with a high market share. Then they are mature, successful products with relatively little need for investment. These products then need to be managed for continued profit - so that they continue to generate the strong cash flows that the company needs for its Stars. Question marks are products with low market share operating in high growth markets. This suggests that they have potential, but may need substantial investment to grow market share at the expense of larger competitors. The dogs are products that have a low market share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing
summary figures. The summary emphasizes those factors that will make the business a success. It must contain sound numbers
4 company’s skills and objectives, the customers they were trying to attract, the competitors they
Orihuela and Smith [139] found a recurrence rate of 80% among patients who did not receive supplemental BCG versus a recurrence rate of 16.6% among those who did. However, an update of their series could not ultimately demonstrate a survival advantage with the addition of adjuvant BCG [111]. Rastinehad et al. [122] retrospectively studied 133 renal units treated by percutaneous resection for UTTCC. Eighty‐nine renal units treated primarily by percutaneous resection were then analyzed.
It outlines the interconnection of a company’s financial and non-financial elements and aims to combine them and show value creation and maintenance. It identifies resources and their effective and responsible usage. It intends to create a dialogue between the shareholders and other stakeholders and provides them with detailed information.
Located within the Appendix are the mind maps and action plans that I have produced to help me follow the principles of marketing in investigating. launching, and selling liqueur ice creams. Marketing and marketing research affects the choice of the marketing. strategy used because it is the results that the marketing research has produced that will guide me as to what is the best way in which to get the product onto and make it a success in the marketplace. Also so that we can ascertain the best marketing mix that would apply to the product to be launched.
The hope is that stars become the next cash cows. Sustaining the business unit's market leadership may require extra cash, but this is worthwhile if that's what it takes for the unit to remain a leader. When growth slows, stars become cash cows if they have been able to maintain their category leadership, or they move from brief stardom to dogdom.
Some decisions prove to be vital and any miscalculation that may be involved may prove dire for the individual or the organization. In identifying the criterion to use while evaluating different decisions, many factors pertaining the structure should be considered. The pros and cons of every decision made should be evaluated to ensure that the option chosen has the most positive effect on the individual and the organization. Some of the activities that may require keen decision making include project development, finance and operations. With the knowledge attained it will be easier to cope with tough decisions that may come up in my career. Decision making models may be generated to give an in depth view to the problem and also provide critical analysis ability. It is also vital noting that for those in managerial positions, they face a bigger task in decision making. A good understanding of the business function and structure will provide an in depth knowhow to those that have studied the
At the same time, Mensa, Inc. should invest in the financial services sector. By raising capital by selling both the packaging and forest production sectors, the company now has sufficient capital to become a major player in this sector with increase market share which will lead to increased profitability and cash flow.
...es for more than 40 millions people in the poorest areas in India. They reflect the company’s value and raise the voice of the company in India.