“Google Inc. is an Internet giant with a record $22.9 billion in advertising revenues in 2009 and the indisputable leader in Internet search,” (Unrealist, 2014). Within the industry of Internet Information Providers, Google, Inc. is ranked number one over Yahoo!, MSN, and Facebook, Inc. The majority of Google’s revenue comes from advertising sales. Google has many competitive advantages over other search engines in its industry. According to the textbook, the four building blocks of competitive advantage are efficiency, quality, innovation, and customer responsiveness. Google’s performance in all of these categories supersedes its competitors in the internet information provider industry. With regards to efficiency, with Google, it starts excels in among its industry competitors is its distinctive competencies. They are defined as, “firm-specific strengths that allow a company to achieve superior efficiency, quality innovation, and responsiveness to customers,” (Hill, Jones, Schilling, 2013). Name recognition is one of Google’s strongest distinctive competencies. The word Google has become a synonym for “search” which has increased Google’s status as one of the most widely known search engines on the Internet. Another distinctive competency of Google’s is its human resources department. This refers more to the inner workings of Google, Inc. instead of its customer. Google’s human resources department is in charge of hiring the best engineers and innovative employees who will help grow the company and continue to distinguish it from other companies. Google also makes innovation one of their top public priorities, setting it apart from other competitors who do not provide new services or enhancements to the customers. The fact that Google is so open about everything from their innovative employee policies and benefits to their ever changing technology lets customers be sure they will never fall behind by using any of Google’s products or Learning Effects are a large part of efficiency-enhancing practices. Google is always educating its employees on the newest technology, which increases productivity and makes employees themselves more efficient at tasks they perform. This lowers productivity costs, which benefits the company as a whole. Another efficiency-enhancing practice google is using is its research and development in creating new innovative products. A good example of this would be Google Fiber which is a new internet and TV service. Google used intensive R&D before entering the internet and TV provider market and their product in aggressively competing with top brands. Their internet service is said to be 100 faster than most companies and their TV service is more innovative and clear. Also their human resources department is helping enhance efficiency by constantly working on how to increase employee satisfaction which increases productivity. Their human resource department is always conducting research and studies on what makes their employees happier. As mentioned before, Google 's infrastructure is constantly being upgraded to become more efficient which can lower their cost structure. With regards to quality enhancing practices, google uses a similar approach to total quality management. Google prides itself on quality, and always offers
Google makes our life easier. The company has grown from when it was founded in 1998 by Larry Page and Sergey Brin, to provide around fifty different products beyond the basic Google search. With the multitude of technologies, that vary from maps to docs, Google’s job consists of making it quicker and easier to find the information needed to get what you need to your task done. Google builds the background programs and helpful tools that millions of businesses use to succeed, as well as create products for the web that help the environment, and people get what they want on the Web faster. The culture at Google is based all around the people. The people are very intelligent and determined to achieve the companies shared goals. Everyone at Google has an o...
A majority of Google Inc. revenue comes from its advertising services. As a search engine provider (i.e. chrome) it knew that it had access to billions of customers worldwide which businesses want to reach. So it asked the question, “What if we could provide products that allow for better attribution and measurement across screens so that we show great ads for the right people?” (citation). From there came this idea of providing advertisement services to businesses. Its ad services are grouped into Performance advertising and Brand advertising.
Search engine industry is built on finding out and also aggresive advertising. As we know there are five major competitors in this industry competing with Google. The competition is strong because they are targeting the same market, presenting similar business and technologies. The five major competitors are Yahoo!, MSN, Baidu, Bing, and AOL.
Google’s internal structure stability can be influenced by external factors. To ensure the right decisions made, they must complete external and internal analysis. Google’s must contend with external environment influences, which are political, economical, and a technological. Day after day must be able to understand how the external environment influences can provide advantages to obtaining opportunities but on the downside expose the threats that Google has to overcome to be successful. For Google to maximize the market opportunities, Google must recognize its internal value, rarity, and organization. To exploit the company’s strength and weakness, Google must comprise an SWOT analysis. When Google accomplishes the SWOT analysis, they will understand the company’s strengths and weaknesses. It will also demonstrate the environmental opportunities and the threats that are facing in this competitive market. Once this analysis completed, Google can plan strategic plan to utilize their strengths, improve upon their weaknesses, maximize their opportunities, and eliminate threats that can endanger their growth as a company.
Google is also well situated financially amongst the most profitable companies in the world with earnings nearly $50 billion and $11 billion profits. The company also boast of $48 billion in cash and just $7 billion of debt which makes them difficult to compete
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
Communication is very important for any company but this is especially true for a search engine company. Google fosters interpersonal communication in their culture through many different avenues. The offices and cafes at Google are designed to encourage interactions within and across teams and to spark conversations among the fellow Googlers. This open culture helps to promote cross functional creativity and improve organizational skills by making the perceptual screens through which employees interact a natural one. Googlers, employees at Google, are taught that not only is interaction and communication welcomed throughout the organizational structure, it is expected.
Hardly can a person use internet in a day without using at least one google product or services. Google Inc. is an American multinational company offering internet related products and services headquarter located at California United State of America; was found by two college young graduate Larry Page and Sergey Brin in 1998. Prior that time in 1996 the duo initially built a search engine called “BackRub” that uses links in determining
Google’s vision statement is “to provide access to the world’s information in one click.” The company’s nature of business imbibes the vision statement. For example, Google’s most popular product is its search engine service. This product enables people to easily access information from around the world.
"Google is well-positioned in key secular growth areas such as mobile and video, with a dominant share of search, a business which we believe is very high margin," Mark May said. Along with Google search engine, Google owns an numerous successful application and products such as Gmail, Google drive, Google maps, Google calendar
Therefore Google brings a library value to the internet. According to Caulfield (2005), the basic outline of the PageRank search method was created in early 1998, but the infusion of venture capital, particularly the $25 million it received in June of 1999, gave Google the power to hire the best, to research, and to implement on a massive scale. By contrast, libraries are mostly public institution...
chances of finding suitable candidate for the vacancy (Armstrong, 2009). Google is also known to have attractive benefits such as free legal aid, travel insurance, on -site physicians etc. making it appealing for applicants to apply as well as further widen the pool of potential candidates.
As any other company that managed to rise to fame, it was successful due to an exceptional organizational belief and value, Google company is no exception. Google Inc. practices a routine type of working condition for the scalability and its storage solution, managing the large scale application, as well as making a new platform. It is well known that a routine work is more stressful than any other work.
Google is surpassing the search engine industry rapidly. Google creators Larry Page and Sergey Brin could not imagine 8 years ago that they would dominate the search tool industry. Google’s dominance has set the standards for all their competitors to emulate. For Google to continue the dominance, they must create a successful marketing strategy and must be to implement their plan effectively. To compete in this the global technology world, Google must evolve through innovation and adaptation to their audience.
Google runs Adwords which is a product used for advertising. Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. We find this analytics system to be a door opener for us in conjunction with all our other routes for reaching our audiences.