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The impact of social media on businesses
The impact of social media on businesses
Case study of google inc
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The two founders of Google met in 1995 in Stanford University, Larry Page and Sergey Brin. Larry Page described Google as “the perfect search engine that understands exactly what you mean and gives you back exactly what you want”(Google,2012).
According to Farfan (2014) Google signed the official incorporation papers in California, September 4, 1998. Before the corporation began, Larry and Sergy collaborated on a search engine for the colleges’ servers called “BackRub,” whom decided to develop the search engine further, renaming their creation “Google.” Page and Brinn received their first $100,000 investment check, and set up an office within a garage in Menlo Park (Farfan,2014).
One of the primary ways of revenue is by delivering online advertising. The company took one billion dollars in advertising in 2003 with profit margins of thirty percent (Caufield, 2005). Currently, Google provides more than 200 million searches per day (2005).
Google's founders posted ten company philosophies; one of which claimed that "you can make money without doing evil"(Google, 2012). Their advertising service displays are not flashy; they don’t lead to any ads, and do not compromise such integrity of searching. Google have offices in over sixty countries, one hundred eighty internet domains, and searches in more than one hundred thirty languages (2012).
Therefore Google brings a library value to the internet. According to Caulfield (2005), the basic outline of the PageRank search method was created in early 1998, but the infusion of venture capital, particularly the $25 million it received in June of 1999, gave Google the power to hire the best, to research, and to implement on a massive scale. By contrast, libraries are mostly public institution...
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...uch conflict involved - in communication or its values.
References
Caufield, J. (2005). Where did google get its value? Portal : Libraries and the Academy, 5(4), 555-572. Retrieved from http://search.proquest.com/docview/216167655?accountid=35812
Comunicating in Small Groups:Priciples and Practices.(2009).Managing Conflict.(9th ed.).Beebe S. and Masterson J.
Farfan, B. (2014). Google Progile. Retrieved from http://retailindustry.about.com/od/topusretailcompanies/p/googleprofile.htm
Google. (2012). Our Products and Services.Retrieved from http://www.google.com/about/company/products/
Google. (2014). Celebrating a culture of diversity. Retrieved from http://www.google.com/diversity/culture.html
Moses,E. (2014). Cultivating Organizational Culture and Ethical Behavior.Retrieved from http://www.citehr.com/719-cultivating-organizational-culture-ethical-behavior.html
Many would never guess that Google's search engine is actually biased toward other companies. In the article Google's Monopoly and Internet Freedom it states that, “a commerce site whose search algorithm favors products and services from Google and those from companies able to spend the most advertising on.”(Pagliery) meaning that companies are paying Google for the privilege to advertise their product. Google is looking out for the best interest of their company then the best interest of the users, making their search engine biased since their results are modified to their liking. Many people would assume that Google’s search engine is based off of the popularity of a website but if that were the case than every other search engine would be coming up with the same results. According to Pagliery, Google hires scientist to constantly tweak their search algorithms. The only reason a site would need to change their algorithms so frequently is if a newly approaching website company is struggling to get views so they pay Google to help them advertise their site. This is why it is becoming so difficult for other companies to compete with Google because if Google can choose what to put on their search engine that means they can bury other companies to the point where their views will be almost completely gone. If users had
...n argued that by Goggle’s agreement to collaborate with the Chinese government in censoring the Internet and in its advertisement market they are violating their “don’t be evil” motto (Intelligence2, 2008). Nevertheless I agree with Esther Dyson, Jim Harper, and Jeff Jarvis that while such actions have occurred Google seeks to improve the information of people throughout the world. Google is willingly to sacrifice its interests, in this case its reputation, for the over all good of the world upholding its don’t be evil motto.
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70 percent of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm’s behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google’s Chinese search engine, the company complied with China’s censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights activists who accused Google of betraying its adopted ethical standards by ignoring the essence of freedom of expression and information access. As a result, Google faced a dilemma involving the clash between law and ethics. In the subsequent years, Google reacted to the dilemma by changing its rhetoric strategies in efforts to respond to the changing needs.
Part of Google's plan to assist internet users in finding vast amounts of data instantly was to digitize library collections from the best libraries in the U.
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
In his book Organizational Culture and Leadership, Schein defines the culture as: “The climate and practices that organizations develop around their handling of people, or to the espoused values and credo of an organization”.
Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Interests: The image of Google in the media and among investors will be seriously damaged if it act antithetically to its philosophy of “Don’t’ be evil” It might affect negatively to the future prosperity of the company.
Google is a public corporation that deals with Internet searching, advertising, and Web-based computing technology. All these have developed from an initial search engine and the company continues to advance even to date with partnerships and acquisition of other companies and products. All of these are due to its formulation and maintenance of a unique corporate culture that other organizations have to follow in order to be as successful (Rachet, B. 2014). What makes up Google 's strong culture are values that are widely accepted and strongly held (Rachet b. 2014). Google has topped the list of Fortune 100’s Best Companies to Work for 4 times (Kim, J. 2013). Although Google has many perks on their work campus, the real formula behind their
The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.
Google’s vision statement is “to provide access to the world’s information in one click.” The company’s nature of business imbibes the vision statement. For example, Google’s most popular product is its search engine service. This product enables people to easily access information from around the world.
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Google is a multi-billionaire company that was founded by Larry Paige and Sergey Brinn in September 1998. Google housed more than 40,000 employees and it is now still increasing. In 2014, the company has 53,600 employees. There are several products created by Google, some of the well-known are Google Search, Google Scholar and Google App.
First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.