Google’s internal structure stability can be influenced by external factors. To ensure the right decisions made, they must complete external and internal analysis. Google’s must contend with external environment influences, which are political, economical, and a technological. Day after day must be able to understand how the external environment influences can provide advantages to obtaining opportunities but on the downside expose the threats that Google has to overcome to be successful. For Google to maximize the market opportunities, Google must recognize its internal value, rarity, and organization. To exploit the company’s strength and weakness, Google must comprise an SWOT analysis. When Google accomplishes the SWOT analysis, they will understand the company’s strengths and weaknesses. It will also demonstrate the environmental opportunities and the threats that are facing in this competitive market. Once this analysis completed, Google can plan strategic plan to utilize their strengths, improve upon their weaknesses, maximize their opportunities, and eliminate threats that can endanger their growth as a company.
Google External Environment
Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...
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Carr, Nicholas. "Is Google Making Us Stupid." July/August 2008. The Alantic Magazine. 20 February 2012 .
To begin with, Harry Lewis, Randal Picker, and Siva Vaidhyanathan argue that the violation of the Google motto is demonstrated in their agreement to cooperate with the Chinese government in exchange of a larger monetary market (Intelligence2, 2008). They discuss that the Chinese government has allowed Google to enter their country with the condition that they censor much of the material on the Internet. Google, being an American company should have said no and upheld the first amendment of the United States Constitution. This is a reason that has led many people to classify Google as...
...ment probably has records of the things googled in order for this paper to happen, and that’s wrong. There are times when privacy invasions are necessary, but it seems those times are really the only times every move is not being watched.
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70 percent of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm’s behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google’s Chinese search engine, the company complied with China’s censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights activists who accused Google of betraying its adopted ethical standards by ignoring the essence of freedom of expression and information access. As a result, Google faced a dilemma involving the clash between law and ethics. In the subsequent years, Google reacted to the dilemma by changing its rhetoric strategies in efforts to respond to the changing needs.
When a quick unknown fact or question arises in us, we “Google It”. Google is the largest and most powerful search engine in the world. But with the rise of popularity also comes the rise of power. In 2013, Google had 1.1 billion users a month creating over 114 billion searches (Fox). The fact is Google is doing something right, while on the other hand, to be able to attract this amount of people monthly, also means they are doing something outside of our privacy rights, therefore, I want to show you the different ways in which your tracked on Google and recommend a new search engine called DuckDuckGo.
Google, which generates almost all of its revenue from advertising sales, have focused their attentions to these markets with unlimited potential. Google executives anticipate as its presence in foreign countries expands so will the growth of the company and eventually the bottom line. Some of the latest data on Google's financial status is that it receives a little less than two-thirds of all revenue domestically. This data is slated to change dramatically as overseas operations grow. One of the factors that have allowed Google to experience such successful growth is that the popularity of the brand was dispersed through word of mouth rather than expensive advertising dollars. With the populations in foreign markets much larger than in the Unites States it looks like a formula for success. However, what has been a formula for success in the United States does not always translate to success in other parts of the world.
The first and more important implication was downsizing the workforce trying to keep the most skilled workers and relocate them in the areas of need. Some of the threats for Google were trying to keep up with the competition, which it was aggressive. Many companies were trying to the same road of connecting people with information on the web. The biggest competitor for Google was Microsoft Corporation with its search engine Yahoo. Moreover, other companies were competing against Google from start-ups to well formed companies that were trying to develop search technologies. Also, had high competition in the advertising area where pay for performance was a great way to acquire new customers. However, the best service that Google launched was the language service offering fifty foreign
Remote (Remote concerns for Google are new laws and regulations, increasing intellectual property claims, and access to more information.) (Weak position in China- strict gov’t regulations and cultural differences)
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
By complying with the the Chinese government but also having such protection features, Google can enter Chinese market and maximize its profit while minimizing harmful effect by differentiating itself from other companies such as Yahoo and MSN. China, also, will be able achieve economic and technological advantages by working with Google while still controlling public opinion. By restricting Google by censorship, with minimal compromises on some services, China will be able to affirm its status as an independent actor in the global marketplace as well.
Carr, Nicholas. "Is Google Making Us Stupid." TheAtlantic.com. The Atlantic Magazine, July/August 2008. Web. 18 February 2012.
This report will describe the history of government regulations and FTC. How that applied to Google search and personal privacy. The changes made from the settlement between Google and the FTC, the difference Google's practices and policies from before the settlement and after the settlement, and the current demands and expectations from current and vocal Google users. The report will also draw a conclusion from the findings and will determine if additional regulations are needed or if the regulations currently in place are sufficient.
Papacharissi, Zizi, and Jan Fernback. "Online Privacy And Consumer Protection: An Analysis Of Portal Privacy Statements." Journal Of Broadcasting & Electronic Media 49.3 (2005): 259-281. Communication & Mass Media Complete. Web. 24 Nov. 2013.
Levy, Steven, Brad Stone, and Peter Suciu. "All Eyes On Google. (Cover Story)." Newsweek 143.13 (2004):
Is Google Making Us Stupid? - Magazine - The Atlantic. (n.d.). The Atlantic — News and analysis on politics, business, culture, technology, national, international, and life – TheAtlantic.com. Retrieved April 21, 2012, from http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/6868/