Introduction
This piece of work shows the analyses of Google Inc. using both external and internal information available SWOT and TOWS analyses were analysis tools employed to analyzed their past and present strategies so as to forecast or predict possible strategy that will favor the company.
Company Background
Hardly can a person use internet in a day without using at least one google product or services. Google Inc. is an American multinational company offering internet related products and services headquarter located at California United State of America; was found by two college young graduate Larry Page and Sergey Brin in 1998. Prior that time in 1996 the duo initially built a search engine called “BackRub” that uses links in determining
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With the latest wallet update, PayPal is poised to accelerate adoption by embedding value-added services designed to give consumers a reason to use the PayPal wallet across multiple categories and give merchants a reason to consider adding yet another payment method”…
GOOGLE SWOT ANALYSIS
The purpose of evaluating Google by using SWOT analyses are as follows:
i. To determine the company’s strength and weakness ii. To determine the company’s opportunities and Threat iii. To generate strategies by improving the company’s weakness iv. To use the company’s strength and opportunities to minimize the effect of threat facing the company.
v. The last but not the least reason is to determine how strong, effective and efficient the company is operating in the industry.
To perform SWOT analysis, the strength and weakness are listed below:
Internal Environment Evaluation Matrix
Strength
• Higher returns for the company’s shareholder (Pg. 447, 2nd Paragraph line 3&4)
• Innovation and release of ad-word which was a new cost per click, Gmail, Google Doc, (Pg.448, 1st Paragraph line
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Increase in direct and indirect competition in the industry leading to decrease in revenue growth.
10. Skilled hackers are gaining access to “secure” website to obtain users record and credit card information.
Improve Human resource in Google by exposing employees to different cultures across the globe, also invest more in research and development to proactively counter any threat that skilled hacker could pose in future and survey different people for possible threat they perceive using Google services.
(S6, S8, T1, T2, T6)
Market Penetration Strategy
Google should put their employee’s talent into consideration by encouraging them to “hack” present and newly developed program, they may also employ skilled hacker to break-into their present system in order discover ‘loop holes’ which can damage company’s reputation and develop or modify their securities
(W3, T6, T9¬)
Product Development
RECOMMENDATION
Using TOWS analysis to develop future strategies for Google four different strategies are developed but these needed to be combine into two (2) i.e. forming a strategy by pairing S_O and W T strategies and also S T _ W
“Adverse economic and/or capital access changes in the markets...including the impact on customer demand…” (AT&T INC, 10-K, 2014: 9)
Market and Competitive analysis provoked the creation of TOWS matrix. Unlike SWOT framework, TOWS analysis observes threats and opportunities before weaknesses and strengths. Having this matrix, TBTC can examine the organisation’s advantage of opportunities and minimise the threats by developing strengths and fixing weaknesses (Smith, 2015) Therefore, the TOWS analysis helps our client to get a better understanding of the strategic choices that TBTC face as following below.
The objective of this paper is to analyze and discuss some of the Boeing Company's business decisions using their strengths, weaknesses, opportunities and threats, also known as an S.W.O.T. analysis which is defined as, "a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats. (Nickels, McHugh, McHugh, page 216)". This is a very powerful tool usable by any business that is just starting out, going through a change in direction, or in the process of a major merger. The SWOT analysis consists of a few simple steps which can provide valuable insight for direction and decision making. This paper will use The Boeing Company as an example of SWOT analysis application.
It is true that Google has contributed immensely to the development of America, but one must not remain sidetracked by the holistic effects, and should instead delve deeper into the true principles of Google in order to realize that the company is, on the contrary, run by “robber barons”. Recently, Google has posted about the principles that guide the company: “do what’s best for the user”, “provide the most relevant answers as quickly as possible”, “label advertisements clearly”, “be transparent”, and “loyalty, not lock-in” (Rosoff). During Larry Page and Sergey Brin’s time at Stanford together, they wrote an essay titled: The Anatomy of a Large-Scale Hypertextual Web Search Engine
To give alternative courses of action and to recommend the best alternative to improve the company’s operations.
The definition of SWOT analysis is comprehensively summaries the internal and external conditions, critical evaluate advantages and disadvantages of organization, facing the opportunities and threats, in order to the combination of company 's strategy and internal resources and external environment (Yuan, 2013). In contrast, SWOT analysis method is a descriptive model, because the enterprise strategy is often a typical uncertainty problem, the lack of adequate analysis and logic, and a SWOT analysis cannot provide the specifically, format of strategic advice (David,
INTRODUCTION The Google company has engaged the controlling location and position in its industry since the launch due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online search engines as it affords its users with a product that is difficult to find even though there are a lot of challenges. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running an efficient machine, giving attention to the most of its customers and it ensures that it offers a quick and reliable product to its customers. Origination structure at Google :
Google tries to retain its employees and evaluate them in a quantitative but also qualitative manner. In fact, the company made its work environment colorful and vehicles the image of a fun place to work through what it proposes. For example, employees can have free snacks or bring their pet at the office or go to the gym etc... Employees can benefit from flexible working hours and have some time for their self-directed projects which shows the importance of the creativity and innovation from each and in every departmen...
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” From the beginning, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
The Yahoo INC industry which is one of the global internet consumer services industry. The market size for Yahoo is large with numerous online visitors and internet users within this industry. Majority of the customers in this industry is to access to any information by using the Yahoo search engine. The scope of the competitive rivalry includes with any companies that provided some segments whose boundaries were rapidly changing, as well as a wide range of information and shopping. This companies includes Microsoft, Google, Facebook, Twitter, Paypal and Alibaba. Besides, the learning curve for this industry is high because it requires a high technological development skills and supported by both tangible and intangible infrastructure. Therefore, it will gives an advantage for those companies which have been in this industry for a longer period over the new entrants. The global media information service industry is also difficult to entry and exit. The pace of technology change within this industry is endures a fast process due to the discrepancy and is essential to keep up with the product management, engineering, advertising and overall strategy. There is also a high economies of scales when it comes to marketing and advertising and also the amount of users surf the internet. The capacity utilization is consider moderate and the overall profitability is low to moderate profits due to a large market size.
Eliminating friction at every turn: ensuring change can happen quickly and efficiently Google’s approach to innovation is highly improvisational. Any engineer in the company has a chance to create a new product or feature.
As any other company that managed to rise to fame, it was successful due to an exceptional organizational belief and value, Google company is no exception. Google Inc. practices a routine type of working condition for the scalability and its storage solution, managing the large scale application, as well as making a new platform. It is well known that a routine work is more stressful than any other work.
The first and more important implication was downsizing the workforce trying to keep the most skilled workers and relocate them in the areas of need. Some of the threats for Google were trying to keep up with the competition, which it was aggressive. Many companies were trying to the same road of connecting people with information on the web. The biggest competitor for Google was Microsoft Corporation with its search engine Yahoo. Moreover, other companies were competing against Google from start-ups to well formed companies that were trying to develop search technologies. Also, had high competition in the advertising area where pay for performance was a great way to acquire new customers. However, the best service that Google launched was the language service offering fifty foreign
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)