In this assignment I will discuss a business called Old House Café located in South Yarra, VIC.
• Confirm your business or organisations vision and mission;
Vision:
To position ourselves as a premier coffee shop chain with a global presence.
Mission:
To provide the best and most satisfying coffee experience to our customers.
To continuously provide them with an efficient personalized service, quality beverages and innovative menu’s in a stimulating and world class ambience.
To continuously promote teamwork and excellence in all our establishments and provide a good environment to our employees.
• Include relevant organisational values:
Service
We will maintain the awareness that our customers are the primary motivation of our work.
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The business will be located in Scarborough along the popular café strip located on Simmes Street, South Yarra. South Yarra is the ideal location for the business as the location attracts a high percentage of local and non-local customers, allowing for greater exposure.
The business will also be a multi-purpose business, selling and operating a front of house cafe. This broadens the target market even more, allowing for everyday dine-in and catering. Our patrons will have a wide choice of varieties such as chocolate, different types of nuts, fruits, oatmeal and many more. The cafe will also be custom made with any type of design our consumer will desire, which will be made according to their demand, thus satisfying our client’s ideal
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The high rent cost should be covered by the larger expectance of revenue, due to higher average income in this area, compared to a less populous area or a higher rent area, such as Fremantle. Locating the business on the café strip in South Yarra will mean that there are limited parking bays, so our customers will face parking problems. To overcome this problem, the business can rent a small number of bays directly in front of the shop to ensure that customers can access the business easier.
The business should expect a high inventory turnover rate due to raw materials having a short expiry date. The business will use First In First Out (FIFO) method for sale and stock replenishment. Also an effective restocking and reordering procedure needs to be developed to maintain and supply the right amount of materials for daily operation. Quality control is very difficult to achieve as the cupcakes and coffee will be made differently each time. To ensure quality control, procedures will need to be established, ensuring the taste and decorations can remain as similar as possible.
The business idea is based on an increasing social trend, meaning that if the trend does not receive well with Perth’s population the business could suffer a loss. However because the business will also be a café, this will hopefully allow the business to avoid too much turmoil due to a trend
Without good customer service and keeping your promises, your company would have loyal customers. According to 5 Focusing Steps, “If you’re not yet sold on the idea, consider that a 2 percent increase in customer retention has the same effect as decreasing costs by 10 percent. Not only that, but it costs over six times more to get a new customer than it does to keep one.” Customer satisfaction should be a golden rule of all companies.
As making a decision is a critical behavior, Biz café was absolutely a practical learning experience because it provided me make decisions based on the significant factors of running a business. Moreover, what I have learned from my experience of doing biz café simulation can be divided into two parts such as identifying business essential factors and clarifying the importance of group effects. To begin with, I have become familiar with the significant aspects of managing and running a business although it was difficult to comprehend how to consider the aspects work together at the beginning of the simulation. For instance, vital factors to decide such as managing, marketing and accounting influenced me that I should spend money on acquiring my customers to increase sales and satisfactions as they directly make up a large part of the revenue and net income.
They must provide a quality product. The Ben Pearce book reminds us that all employees must be dedicated to delivering a quality product.
Tim’s Coffee Shoppe is a well established business that has been running as a sole proprietorship for over 30 years. The business needs to improve on its management strategy in order to perform optimally in its present environment. The purpose of this paper is to provide the owner Tim with suggested improvements on managing the human as well as financial resources of the coffee shop so as to remain competitive and increase profits. The Coffee house is conveniently located close to several metro stations, ensuring a steady flow of traffic. It is also situated near a University, presenting the business with a steady clientele of college students. The business is facing stiff competition from Queequeg’s coffee with 7 shops located near Tim’s. However, the restaurant seems able to hold on to its market share judging from the reported sales revenue of $ 400,000, and increasing sales. The Shoppe recently underwent a remodeling of its interiors and exteriors, and has purchased several new equipment including computers and a freezer. Tim’s is however facing challenges in staff management.
We recognize that our success as an enterprise depends on the talent, skills and expertise of our people and our ability to function as a tightly integrated team. We appreciate our diversity and believe that respect - for our colleagues, customers, partners, and all those with whom we interact - is an essential element of all positive and productive business relationships.
This allows the company itself to make any further changes to the product, and ensures that they have the best available menu options to cater to the customers as well as compete with their competitor, Jose’s Southwestern Cafe. This is a very important step in the process because if you do not offer menu items that customers enjoy, there is a good chance your business will fall to the
There is a larger number and types of entrants in the market Fine Dining Restaurants-Casual Dining Restaurants-Quick- Service Restaurants. Landscape of primary location is also a threat; there is a lack of customer parking which could possibly result in lower numbers of customers. Climate may also affect the businesses in general, low peak season and bad weather can cause problems for the business market if bad weather is expected, customers are more reluctant to go outside if not necessary. Potential entrants and encroaching concepts are also a concern due to factors such as low consumer switching and brand not being well known. Cost is also a threat although the primary target market is higher-wage earners consumers with less income will not frequent Rooms for Dessert they will seek substitute
Our job is to train the wait staff to help improve profits by encouraging customers to purchase the following items: cocktails
-Customers: The company felt the importance of being customer-centric and innovate by adapting to customer
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
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