Executive Summary
George’s Gourmet Pizzeria is a family-owned, Italian restaurant/Pizzeria that serves lunch and dinner to the people in the Hills District. Specialising in traditional Italian cuisine, George’s Gourmet Pizzeria sells pizza, pasta, gelato, coffee and Italian desserts.
This report includes a classification of George’s Gourmet Pizzeria, its phase in the business life-cycle as well as internal influences of location and business culture. It also analyses the impact of competitive situation and social external influences on the business. Recommendations to further grow George’s Gourmet Pizzeria by maintaining a prime location, improving the website and training employees are also included in this report.
Classification of the
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The lack of competitors in the local area allows for George’s Gourmet Pizzeria to be the primary choice for consumers wanting quality Italian food. The market concentration for pizza is a monopolistic competition; there are a large number of buyers and sellers in the market e.g. Pizza Hut, Crust, Dominoes, Eagle Boys Pizza, Jags Ristorante and Joey’s Pizza. George’s Gourmet Pizzeria has differentiated themselves by serving quality food in a homely atmosphere for relatively good prices. The differentiation from other fast food outlets (mainly franchises that sell pizza) by focussing on quality food made with fresh ingredients, makes George’s Gourmet Pizzeria stand out from its competitors and gives a healthier option for consumers wanting Italian food. In comparison to its competitors, George’s Gourmet Pizzeria doesn't have as much advertising as Pizza Hut or Dominoes whose ads are constantly seen on television with flyers appearing in the mail every month. Their marketing strategy is a lot more discreet and relies on the word of mouth of customers to spread the goodness of George’s. George’s Gourmet Pizzeria uses significant events at the local Bella Vista Farm like Australia Day celebrations to further market their …show more content…
Pizza has been a favourite among Australian society since it arrived on our shores in the 1920s, becoming increasingly popular in the 1950/60s with the post WWII European migration. Traditional pizzas like the Margherita remain firm favourites but as society has become more multicultural and health conscious, George’s Gourmet Pizzeria has adapted to these changes which can be seen in its menu. Among the menu are Australian, Greek, Italian, Mediterranean, Mexican, Spanish and Thai inspired dishes to cater to the diversity of the area. The emphasis on the freshness of the ingredients used at George’s Gourmet Pizzeria appeals to the health conscious consumers that would rather quality food over greasy fast food pizza. By offering a delivery service, George’s Gourmet Pizzeria is providing a convenient solution for those who don't have the time to pop out and get something. Along with the website which can be used to order, customers can get pizza delivered right to their door without picking up the phone or leaving the house. The continually evolving society has caused George’s Gourmet Pizzeria to ensure they are keeping up with the trends by evaluating their business on a regular
Stephen Boos has worked in the food service industry for over 30 years. He started as a bus person and subsequently trained as a chef’s apprentice. Steve’s mother believed that a college education was something that everyone should receive. She felt that a college degree was a good investment in Steve’s future. In 1976 at his mother’s insistence, Boos moved to Northeastern Ohio to attend Kent State University where he earned a bachelor’s degree in business administration. After graduation, Steve began working for East Park Restaurant as a line cook. Using his education as a foundation, Steve made a point to learn everything he could about running a restaurant, from cutting meat to the bi-weekly food and beverage orders. His versatility, keen business sense, and ability to control costs resulted in Steve’s promotion to General Manager, as role he has held since 1995.
The Italian Centre Shop shows many attributes as for how they are able to build on their strengths. This in the end helps a company to expand and grow further to improve their internal performance and as well by gaining more consumers (Kerin, et al., 2015). Firstly, the company’s main strength relies on the location of the different branches, being placed strategically so it is easier to bring in more consumers as well as being easily accessible for people around those areas. Two of the three locations in Edmonton are situated beside shopping centers, Southgate mall and West Edmonton mall, which in the West end is the most popular attraction of the city. The third branch is located in North Edmonton which is known for the heart of “Little Italy”(Spinelli, 2016). Secondly, the Italian Centre Shop sells a variety of merchandise and different cuisine from all around the world, the main place being Italy and others which include: Spain, Romania, Portugal, Ukraine and Poland (Spinelli, 2016). This helps to expand the company’s target market while still keeping
First, the similarities between the two restaurants is some of the food options. Applebee’s and Olive Garden are both designed to cater to
For example, a cheese and pepperoni topping pizza at Domino’s is very popular because it is very tasty and delicious to many people and that is why they comeback to Domino’s. The satisfaction of a meal at Domino’s will consist of what type of pizza the customer will pick and either some chicken wings or chocolate cake added to the side. This meal will make a family very satisfied and their temptation of craving the meal again will comeback sometime later in the future, which will make them order again from Domino’s pizza. Another example, will be a dinner meal at Olive Garden, which consists of lasagna, bread sticks, and salad. This meal is very delicious and much healthier than the meal mentioned before this. This meal is a family bundle and it has a higher price than the Domino’s meal. Many customers will return to Olive Garden because this meal is great for a family dinner night. Overall, the Olive Garden meal is much better in taste, but the Domino’s meal is cheaper in
The article discusses how Panera Bread had to rethink its service model seven years ago. Customers had to wait in line approximately eight minutes to place an order. Furthermore, ten percent of the time, the orders were incorrect. As a result, the company decided that online ordering was the solution to their problem. In 2012, the organization opened a Panera prototype in Braintree, Massachusetts to test the elements of “Panera 2.0”. “Panera 2.0” consisted of self-order kiosks, delivery, digital ordering and a new practice of bringing food to customers’ tables. Getting the right process took Panera Bread over six years. However, all the time spent and money invested paid off for the company. Panera is now recognized as one of the best-performing chains in the industry. In addition, a quarter of the company sales come from online ordering and customers waiting time to place an order reduced to one minute. In 2016, the company posted its best sales growth in four years, outperforming the industry average by 6.5% points.
The Mission statement of Carmine’s is how important it is for them to have a wow-factor. They want every meal to taste delicious and unique. The General Manager (Mario Contacessi) from the Theater District location where I work said they really focus on the consistency of the food they serve, family atmosphere, and good pricing. Carmi...
One reason to visit Carrabba’s Italian Grill is because as soon as one walks in the main lobby they will find themselves savoring the delicious smells of the cuisine they are preparing. With a wide variety of food on their menu, one can certainly have the best five course meal of their life. Two of the best appetizers are their delicious bread and herb dip and savory calamari. For the second and third course, patrons can choose from a wide variety of salads and soups. The main course is where things get real exciting. The menu can surly please anyone with their selection. Whether one is the mood for pizza, beef, pork, chicken, seafood, or pasta, Carrabba’s can satisfy anyone’s palate. If there is still room, there are many deserts a diner can choose from, such as tiramisu or a savory triple layer chocolate cake. The restaurant also offers gluten free and vegetarian options to accommodate anyone’s diet. Let’s not forget, Carrabba’s has a wide selection of Italian and California wine, as well as imported and domestic beers, which takes the customer around the world. No matter what a diner is craving, Carrabba’s is sure to have an appealing entree to satisfy
Pizza My Heart is one of the most successful pizza restaurant businesses in the Bay area. Founded in 1981, this family-owned business soon became a favorite place for the surfers and beachgoers, and grew into a chain that operates at eighteen locations in northern California. As it emphasized in the mission statement that they want the highest quality in pizza and service, Pizza My Heart is well known for its freshness and taste. Its strategy to source food with more natural and local ingredients and less processing worked when it was awarded “Best in the Silicon Valley” for being the best pizza of the year in 2006 and 2007 from tews.com.
Born of the idea to preserve authentic Italian cuisine, Academia Barilla has faced strategic issues to increase profitability and growth. Offering not only high quality food products, but an education on Italian gastronomy, Academia relies on a differentiated marketing message of authenticity, with the quality to prove it. While striving to teach buyers of the difference between imitation and true Italian cuisine, Academia must continue to seek new strategies to reach a broader customer base. By studying the firm’s core competencies, and performing analysis on the industry, Academia has the tools necessary to meet their objectives.
Now lets look at some of the other key factors that have led to success at this point. Papa Johns is known for their excellent customer service and have really blown their competition in area. They need to remind their customers that they are the best at making pizza lovers happy. The price point of a product tends to be the first thing noticed by the consumer but if they are not happy with what they get they being to think twice about their decision. In today's
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TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little Caesars within this market. After much thought and many hours of research, we have devised a marketing plan that will potentially improve our market share.
Domino’s Pizza is operated internationally through a network of 10,255 company-owned and franchise stores, located in all 50 states and more than 70 international markets (Domino’s Pizza Annual Report 2012). There are three business segments which is domestic stores, domestic supply chain and international. The core operation of this company is delivering pizza. Based on number of units and revenue, they rank second largest pizza company in the world. It carry tagline of ‘you got 30 minutes’ in December 2007 to deliver pizza in that time but it is late they will get free pizza or voucher. Free pizzas not apply to all country (Adamy, 2007).
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.