General Property Trust Case Study

669 Words2 Pages

General Property Trust (GPT) is a real estate company founded by Dick Dusseldorp in 1971. It is Australia’s first property trust, managed by Lend Lease and is one of Australia’s largest diversified listed property groups. GPT have 65 buildings in Australia, predominantly in Queensland and New South Wales. The CEO and managing director is the same person, Mr Michael Andrew Cameron while many different employees occupy many different roles. The purpose of the General Property Group is to maximise the financial potential of Australian property with solutions that fulfil the aspirations of investors, tenants and communities. The company has been through periods where they had high debt which nearly brought them undone. (GPT, 2014) The Business Life Cycle is a versatile term that applies to the lifetime of a business. There are seven phases in the business life cycle. The four main phases of the business life cycle are the Establishment, Growth, Maturity and Post Maturity phases. The Establishment phase is when a company is first established. This is also called the start-up phase. This is when businesses are at their most vulnerable and have to get onto a solid foundation. Profit and sales usually begin slowly and there is a high degree of uncertainty. The Growth phase is the second phase in the business life cycle. This is usually where sales increase and cash flow is normally positive. There are regular customers which means a higher profit and an increase in sales. Many businesses have been stuck in the growth phase for many years yet some have been in it for only a short while. The Maturity phase generally presents unique challenges to a business. There are very tough decisions to be made by the owner and a great deal of rethinki... ... middle of paper ... ...business. (GPT, 2014) To survive in the upcoming future, the General Property Trust should keep on working in retail properties and real estate but maybe take a different path as well in designing products for houses and that way they can generate more profit and more customers. Doing this could make them a bigger company and have more stores in Australia and potentially worldwide. The General Property Trust Group (GPT) is a company that deals in retail properties and real estate. They were founded in 1971 and have been active ever since. They were Australia’s first property trust and are one of Australia’s largest diversified listed property groups. The General Property Trust Group will be an active company for many years to come and will have some ‘ups and downs’. Overall, GPT are a good and reliable company and has a bright future ahead of them.

Open Document